A brand is more than a name or a symbol. It’s the identity, personality and perception a customer has when considering a company or purchase. The objective is to be recognized in the minds of consumers as so distinctive that no other product or service on the market compares. We find that eternal brands balance innovation and emotional affinity extremely well. At Isadora, we apply strategic brand thinking to each stage of the branding process. We start with brand evaluation to establish a foundation, but focus on evolution to determine the best solutions.