Insights

For industry leaders, fintech, e-commerce, arts & entertainment, non-profits, and education.

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What Makes a Lead-Generating Landing Page

You probably already know that a landing page, true to its name, is a standalone web page where users...

The Art of Transformative Rebranding

Branding today has changed significantly from its past incarnations, thanks to technological advancements, changes in consumer behavior, a greater...

Dashboard Design for Data Visualization: Best Practices

“The ability to simplify,” said artist Hans Hofmann, “means to eliminate the unnecessary so that the necessary may speak.”...

eCommerce Strategy – B2C

This article examines how brands should incorporate B2C eCommerce strategies to attract customers and build loyalty by creating an extraordinary customer experience.

Social Proof Marketing

In this article, we’ll examine how brands incorporate creative social proof within a marketing strategy to further target the right audiences with precise and effective content and communication.

Customer Loyalty Driven By Data

In this article, we’ll examine the range of emotions driving customer loyalty and help you discern small and large data points you can use to update your marketing strategy. Strategizing insights from