Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors. As a Mass Mutual brand, Barnum offers a portfolio of services supporting consumers’ financial needs. However, Barnum was struggling to generate enough high quality leads and were challenged in their ability to manage customer relationships across a vast network of agents.
Our digital agency was hired to build a cohesive web presence that delivered customized insights, while providing a seamless bridge to working with one of their local specialists. This integrated, multi-dimensional solution not only gave customers a clear path to conversion, but also enabled agents to promote their individual expertise.