Business goals for REX real estate design included leading a new category of online home purchasing and designing a new brand from the ground up. This startup provides a revolutionary way of initiating and facilitating the sale of a home online without requiring the use of a real estate agent. So our agency provided REX with user flow analysis, strategic thinking, user experience expertise and stunning web design. The target audience for REX is tech savvy, sophisticated and extremely comfortable with online purchasing. Our strategists crafted intuitive user flows while guiding REX through business processes that had yet to be ironed out by the engineering team. The new visual design captivates and serves multiple audiences, allowing sellers to list properties without a traditional broker, and enhancing brand loyalty among potential buyers.