We built an integrated digital experience and crafted an aviation website design that streamlines the navigation, showcases product innovation, and reaffirms a commitment to long-term customer satisfaction.

Summary
Aviation Website Design For The Marvin Group
Article Name
Aviation Website Design For The Marvin Group
Description
Aviation website design helped revitalize The Marvin Group's online presence. Learn why this new marketing tool is essential to growing its business as it is for delivering on the needs of existing customers.
Publisher Name
Isadora Agency
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The Marvin Group

We built an integrated digital experience and crafted an aviation website design that streamlines the navigation, showcases product innovation, and reaffirms a commitment to long-term customer satisfaction.

Overview

The Marvin Group is a family-owned and operated aerospace and defense contractor that prides itself on delivering timely value. In addition, the Marvin Group provides superior products and full-service customer support. The Marvin group recognized that its existing site was ill-equipped to promote a distinctive catalog of cutting-edge services and solutions. They hired our digital agency to revitalize its online presence and bring its capabilities back on track.

Marvin Group

Concept, Conversion Funnel, Customer Journey, UX / UI, Web Design, Web Development, Responsive, Marketing Video, UX/UI, Motion Graphics, CMS Configuration

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Aviation Web Design Approach

The Marvin Group recognized that providing easy access to relevant product data and technical specifications would be just as critical to growing its business as it is for delivering on the needs of existing customers. Therefore, we established an eCommerce-like informational architecture that improves on-site navigation and usability while also furthering the company’s overarching SEO goals. In short, under our framework, the company’s solutions are described, tagged, and categorized in rich detail. This makes it easy for visitors to search by product type, area of interest, or other relevant criteria.

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Intuitive Architecture

As a result, we developed a robust, integrated aviation website design. The intuitive user experience streamlines navigation across business units and enhances product discoverability. The website now brings to life the brand’s vision of technological innovation, service quality, and flawless execution.

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Multidisciplinary Synergy

A redesigned and reengineered corporate site anchors the company’s business operations. It also visibly connects the company’s core competencies while enhancing its ability to engage distinct audiences in a consistent and authoritative way.

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Showcasing Innovation

An eCommerce-like information architecture crafts a narrative around The Marvin Group’s cutting-edge solutions and services, while built-in search capabilities provide direct access to the information customers need most.

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Modular flexibility

All pages on the site are built modularly, so they can be rearranged to fit any type of content. So, The Marvin Group’s content administrators can build new pages, and repurpose old ones, making them as long or as short as needed without duplicating module styles.

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Motion Graphics

To further emphasize The Marvin Group’s technological capabilities and broad expertise, we produced an engaging video. This video aimed at capturing visual interest while sharing important information on key products and services.

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Conclusion

Our approach allowed us to build an engaging narrative around The Marvin Group’s full product portfolio. Emphasizing solutions-selling across the enterprise, rather than simply serving as a catalog of products, while simultaneously enabling the entire site to function as a high-visibility showcase of cross-industry innovation. The Marvin Group’s website now helps communicate its stellar reputation to new visitors, earning their trust immediately. In addition, it conveys the culture of continuous improvement that supports all its initiatives.

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PREVIOUS PROJECT UE by Logitech NEXT PROJECT Belkin Business