The school shopping season has more or less come to a close, but there are still a few lessons brands can learn about back-to-school consumers for next year. A $75 billion dollar industry, back-to-school shopping is a necessity for many American families. With both K-12 and college enrollment steadily increasing, it’s no wonder that the…
With influencer marketing the next era of digital marketing has arrived. Learn more about the power behind influencer marketing and how to find ideal influencers for your social media platforms.
With the increasing popularity of online video viewing, not to mention the incorporation of video to social sites like Facebook, Instagram and Twitter, it’s no surprise that 91 percent of businesses plan to increase or maintain their spending on video in 2016 (Wyzowl). Online video can be a great, relevant way to reach consumers across…