Branding today has changed significantly from its past incarnations, thanks to technological advancements, changes in consumer behavior, a greater emphasis on corporate responsibility, and the emergence of social media. Nowadays, you’ll find that agencies consider branding a deeper, more strategic investment in a brand’s identity, vision, positioning, and customer experience. It’s nothing short of transformative,…
The simplest truths often carry the most weight. Even when it comes to e-commerce. As competitive and dynamic as e-commerce is now, the simple truth is that it’s still all about the customer. So while companies can set themselves apart with distinctive branding and unique products, they miss out if they lack strong UX and…
Ethical design is more common than most people think. Recently, the new tech company Humane launched a product called Ai Pin. This screen-less, app-less device relies on voice, hand gestures, and projection to interface with its user. It can use artificial intelligence to craft the perfect soundtrack, analyze your diet, and plan your weekend. But…