There is a terrific little secret that marketers should know when evaluating the best digital agencies. It’s what we like to call handcrafted or handcrafted design. It’s a term used in the food industry to identify fresh ingredients. It also tells us something is made by hand and is extra special. We’ve seen only a handful of web design companies use the term as it’s quite rare. So, in the digital space, what does it mean to work with a digital agency that offers handcrafted design or handcrafted solutions? It’s actually a huge deal, so let’s dive into why this comprehensive creation process and why its irreplaceable for market leaders and established brands.
Handcrafted Solutions
Much like the use of the term in the food industry, the concept pulls similarities. The term handcrafted is ultimately describing a meticulous and painstaking process of taking a considerable amount of time to create a one of a kind solution. For example, a web or digital solution that could only work for a single brand based on a unique scope of work and a set of parameters. These parameters are often a brand’s essence, specific target audience, key business objectives, deliverables, and long-term goals. Add in a list of specific features and you can see how the ingredients are quite unique.
Most importantly, however, it’s the ability to take in all of these variables and structure them in such a way that creates a powerful and most optimal solution. That final product is a handcrafted digital solution. And it’s the ultimate custom solution for brands that understand how essential it is to stand out from all others.
To position a brand so distinctively it rises to the very top of the marketplace. These handcrafted web products are naturally labor-intensive, as it takes a great deal of time to plan, strategize, invent and design from scratch. Illustrations, characters, and icons are designed by an artist. The web development of such products is also done by hand. Back end and front end developers work closely as a unit.
With such a meticulous approach to detail and quality, naturally, this premium solution will generate dramatic results. Every little detail is created with a purpose. Thus brands expect to see huge improvements across numerous business metrics. Such a structured process is ideal for creating comprehensive solutions that require distinction. Solutions such as UX design systems, enterprise-grade websites, visual identity and interactive marketing campaigns.
Best Digital Agency Employees
Let us not forget was makes a company truly exceptional; it’s employees. It goes without saying that the best digital agencies are that way because of the remarkable talent and teams they have assembled. The years of experience compounded by brainpower that each and every specialist brings to the table. Simply put, the best digital agencies always hire the best employees. In fact, they go out of their way to bring them on, train them and retain them for years.
While other companies may deal with turnover, this is not a concern at the best digital agencies. For these agencies understand that the power behind synergies and the fuel of brilliance that keeps the agency’s engine operating at maximum performance. From the Digital Producer to the account strategist down to all the designers and web developers. Each plays a vital role in the agency’s formula for success.
Long Term Partnerships
Management is happy when value is consistently created. Marketers start to share their experience with other business professionals. And it’s not long after that that these top digital agencies find themselves with several dozen if not hundreds of clients. As the cream rises to the top so too do the partners that enjoy and appreciate the tremendous value and exceptional service. These partners understand the value of a long-term digital partner and problem-solving machine.
These top digital agencies attract brands like exotic flowers attract honey bees. And the years of ongoing collaboration are so fruitful they fly by like a breeze. This, of course, plays powerfully into the delivery of even higher quality as the agency is able to provide even more specialized knowledge and solutions from the extended partnership. Often the initial engagement is merely a steppingstone of wonderful innovation to come.
Best Digital Agencies Deliver
Clients find themselves in the pleasant position of openly sharing their terrific experiences with other brands. The best digital agencies find ways to deliver and delight over and over again. This too has become a part of their DNA. Consistently delivering and exceeding expectations for their partners as if their very existence depended on it. Because indeed they understand that it does.
Handcrafted premium products generate a great deal of excitement. Isadora Agency web products, for example, have stunned our partners when it comes to results. We have found that these exceptionally created solutions outlast and outperform competitor solutions. Our websites built 5 or 6 years ago have outlasted the vast majority of others. In addition, we have consistently seen enormous improvements in engagement and conversion metrics by over 200%, 300% and even 400%. This includes improvements in KPIs in areas such as contact form submissions, page duration, quality lead generation, number of downloads, average ticket order and total online purchases.
We know from experience, that the best digital agencies work diligently to remain a cut above the rest. Established brands partner with these agencies for years. And in turn, these agencies deliver the goods by connecting with customers, driving value and delivering results.