Antidote Health, a virtual-first Health Maintenance Organization (HMO), approached us with ambitious enrollment goals and limited brand awareness. Operating in highly competitive markets, they needed to cut through the noise with a focused digital marketing strategy that could drive immediate action while building long-term trust. Our team led a full-funnel campaign to meet both goals, adapting tactics in real time as performance data came in over a short 2.5 month window.
Tilton School
An empowering, exploratory learning environment brought to life online. Isadora Agency partnered with New Hampshire-based Tilton School to build the student community with a fresh, dynamic digital viewbook.
Antidote Health
Helping a healthcare disruptor scale smart. Antidote Health partnered with Isadora Agency to drive insurance leads, increase brand awareness, and build a performance-ready digital foundation.
Popcornopolis
Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.
SIAA: The Agent Alliance
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Brookfield Residential
Homebuilder Brookfield Residential teamed up with Isadora Agency for extensive UX and digital product design to boost engagement and lead generation. New features and tools were created to showcase Brookfield’s stunning communities more effectively. As a result, user interactions grew significantly, generating thousands of contact form submissions.
NCCER
Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.
Kelley Blue Book
A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.
Upli
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Razor USA
Razor is a leading personal transportation brand; it brought scooters out of the attic and put them on sidewalks across America. When Razor needed to up their sales game, they approached us for eCommerce website design and development. We gave this iconic youth brand a hip upgrade that inspired a whole new audience to want to take Razor for a spin.
News Corp
News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way. The Honest Company
The Honest Company partnered with Isadora Agency to enhance its subscription program. Providing parents with clear options and ease of use created an accommodating, values-friendly experience that improved this brand’s customer engagement and retention.
Sunbit
In short, Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products and dashboard design. Therefore, the brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.
TravelStore
Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele. California HVIP
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Belkin Business
Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.
Palm Bay International
An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.
LiveNation
The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.
Virco
Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.
UE by Logitech
We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.
Beast Academy
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Hilco Global
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Honest Company
The Honest Company partnered with Isadora Agency to enhance its subscription program. Providing parents with clear options and ease of use created an accommodating, values-friendly experience that improved this brand’s customer engagement and retention.
Texas State Technical College
Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.
Antidote Health
Helping a healthcare disruptor scale smart. Antidote Health partnered with Isadora Agency to drive insurance leads, increase brand awareness, and build a performance-ready digital foundation.
Overview
Services
Campaign Strategy, Conversion Rate Optimization, Market Research, SEM Management, Social Media Marketing
Research-Led Strategy for Insurance Leads
Before any creative was produced, we conducted a deep strategic audit: SEO and UX reviews, performance audits of prior campaigns, and a competitive landscape analysis. We identified key content gaps, keyword opportunities, and enrollment barriers. Using this foundation, we developed detailed personas based on user demographics, behaviors, and motivations, aligning campaign themes to what each segment cared about most—affordability, simplicity, and access.
4,700+
applicants during open enrollment
187%
above goal on HealthSherpa conversions
245%
increase in branded search volume
"We have complete trust in [Isadora Agency].”
Multichannel Execution
We ran a dual-track campaign: one stream focused on driving enrollments through open enrollment, the other on increasing brand awareness. Each leveraged a custom media mix across Google Search, Meta, Performance Max, and Display to obtain insurance leads.
Key tactics included:
- Persona-aligned creative across channels and landing pages
- Ongoing campaign optimization that shifted budget to Google Search Network and Meta Follower campaigns. Mid-campaign optimization that shifted spend toward top-performing Meta ads
- Inclusion of direct response features like a prominent phone number to drive calls
- Use of PMAX to reach passive audiences not actively searching
- Deployment of spokesperson Giannis Antetokounmpo to boost credibility and relevance
2,000+
daily users and 60,000 monthly users
52%
increase in average session duration
2,200+
Facebook follower growth
Beyond the Campaign
We worked closely with Antidote Health’s internal teams to improve their site experience and content architecture. From writing metadata to reviewing UI flows and competitive positioning, our impact extended beyond ads—removing barriers to conversion.
“You guys rock!”
The Takeaway
Breaking into a crowded category requires more than just ad spend. Our research-first approach, strategic audience targeting, and agile campaign execution helped Antidote Health, a healthcare innovator, scale fast and smart. We turned early traction into sustained growth.
See more
Tilton School
Encouraging Enrollment through Authenticity
Popcornopolis
Giving New Life to a
Flavorful Brand
Flavorful Brand