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Helping a healthcare disruptor scale smart. Antidote Health partnered with Isadora Agency to drive insurance leads, increase brand awareness, and build a performance-ready digital foundation.

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Helping a healthcare disruptor scale smart. Antidote Health partnered with Isadora Agency to drive insurance leads, increase brand awareness, and build a performance-ready digital foundation.
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Antidote Health

Antidote Health

Helping a healthcare disruptor scale smart. Antidote Health partnered with Isadora Agency to drive insurance leads, increase brand awareness, and build a performance-ready digital foundation.
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Overview

Antidote Health, a virtual-first Health Maintenance Organization (HMO), approached us with ambitious enrollment goals and limited brand awareness. Operating in highly competitive markets, they needed to cut through the noise with a focused digital marketing strategy that could drive immediate action while building long-term trust. Our team led a full-funnel campaign to meet both goals, adapting tactics in real time as performance data came in over a short 2.5 month window.

Services

Campaign Strategy, Conversion Rate Optimization, Market Research, SEM Management, Social Media Marketing

Antidote health desktop ad
Antidote Health mobile ad
Antidote Health mockup ad

Research-Led Strategy for Insurance Leads

Before any creative was produced, we conducted a deep strategic audit: SEO and UX reviews, performance audits of prior campaigns, and a competitive landscape analysis. We identified key content gaps, keyword opportunities, and enrollment barriers. Using this foundation, we developed detailed personas based on user demographics, behaviors, and motivations, aligning campaign themes to what each segment cared about most—affordability, simplicity, and access.

4,700+
applicants during open enrollment
187%
above goal on HealthSherpa conversions
245%
increase in branded search volume
Antidote Health ads and landing page
antidote health insurance lead ads
"We have complete trust in [Isadora Agency].”
avatar
Avihai Sodri
Co-Founder and CEO at Antidote Health

Multichannel Execution

We ran a dual-track campaign: one stream focused on driving enrollments through open enrollment, the other on increasing brand awareness. Each leveraged a custom media mix across Google Search, Meta, Performance Max, and Display to obtain insurance leads. 

Key tactics included:

  • Persona-aligned creative across channels and landing pages
  • Ongoing campaign optimization that shifted budget to Google Search Network and Meta Follower campaigns. Mid-campaign optimization that shifted spend toward top-performing Meta ads
  • Inclusion of direct response features like a prominent phone number to drive calls
  • Use of PMAX to reach passive audiences not actively searching
  • Deployment of spokesperson Giannis Antetokounmpo to boost credibility and relevance
Antidote Health website animation
2,000+
daily users and 60,000 monthly users
52%
increase in average session duration
2,200+
Facebook follower growth

Beyond the Campaign

We worked closely with Antidote Health’s internal teams to improve their site experience and content architecture. From writing metadata to reviewing UI flows and competitive positioning, our impact extended beyond ads—removing barriers to conversion.

Mobile mockup with doctor
woman looking at her phone
Antidote Case Study testimonial
“You guys rock!”
avatar
Anne LaTerra
Chief Marketing Officer

The Takeaway

Breaking into a crowded category requires more than just ad spend. Our research-first approach, strategic audience targeting, and agile campaign execution helped Antidote Health, a healthcare innovator, scale fast and smart. We turned early traction into sustained growth.

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Tilton School Encouraging Enrollment through Authenticity Popcornopolis A bold eCommerce refresh
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