Strategy

Insights

For industry leaders, fintech, e-commerce, arts & entertainment, non-profits, and education.

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What Makes a Lead-Generating Landing Page

You probably already know that a landing page, true to its name, is a standalone web page where users...

Dashboard Design for Data Visualization: Best Practices

“The ability to simplify,” said artist Hans Hofmann, “means to eliminate the unnecessary so that the necessary may speak.”...

eCommerce Strategy – B2C

This article examines how brands should incorporate B2C eCommerce strategies to attract customers and build loyalty by creating an extraordinary customer experience.

Social Proof Marketing

In this article, we’ll examine how brands incorporate creative social proof within a marketing strategy to further target the right audiences with precise and effective content and communication.

Remarkable UX Design Teams

Surveys show that UX design systems have higher success rates when there is a solid UX Design team in place. Let's look at different types of teams and how they support UX design system goals.

Storytelling Sells – Powerful Narration

Storytelling is one of the most powerful ways we humans can use to communicate our thoughts and ideas. A great story captures the audience’s imagination.