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The executives at PowerSchool imagined a digital solution and K-12 education technology platform that fuels operations, teacher empowerment, student growth, and family engagement. This is the stuff PowerSchool is made of. A well-established brand with over 100 million users is in full growth mode, partnered with Isadora Agency to rethink school administration and the powerful software behind it. Together we set out to transition from a product selling approach to a persona based approach while positioning PowerSchool products as a robust ecosystem of solutions able to transform school operations and re-align classroom technology.
Thanks to the Isadora team, our site now allows us to position ourselves as a thought leader in the education market. We had multiple compliments, not just internally but externally, on the site design and how it really reflects our company.
We began with a comprehensive web audit to determine what improvements would drive the greatest performance. Stakeholder interviews with cross functional departments including the CEO was an integral part of our discovery process. In addition we included a competitor review and evaluated factors such as key services and point of difference of top competitors in the industry. We created user personas to identify and detail the important nuances of primary and secondary user groups for the new web product. Our robust audit establishes a powerful foundation prior to even starting the new web product and facilitates the creation of a super effective marketing tool for PowerSchool.
Brand Strategy, Concept, UX/UI, Web Design & Development, CMS Integration, Analytics & Optimization
Interactive features were incorporated to allow PowerSchool’s five distinct audiences to personalize their user experience. By driving each group to more relevant content we were able to directly address specific questions, pain points and user goals through their unique lens.
With comprehensive coverage in all areas of education, we made certain to communicate products as complimentary solutions that provide educators with a full service ecosystem rather than focusing on invidivual products.
We have the ability to drive lead generation in a variety of ways. Including the use of micro conversion forms, case study downloads and strategically placed calls to action. Strong messaging and engaging titles also encourage a user to read more and move further along conversion funnels.
As the largest community in K12 education technology with over 100 million users and 6600 school districts, it was essential to utilize brand equity through a robust community area serving social credibility and member engagement.
With a wealth of knowledge and content resources available, we took full advantage of PowerSchool’s vast library of content. Users now have access to a variety of thought leadership content. In addition, the inclusive community page joins PowerSchool users from all over the world, while advanced search capability allows visitors to find resources quickly.
We also took the time to optimize the mobile and tablet view to ensure users are consuming the best experience possible when on the go. The PowerSchool website is now updated on a continuous basis with new informative white papers, eBooks, and case studies highlighting customer success.