The executives at PowerSchool imagined a digital solution and K-12 education technology platform that fuels operations, teacher empowerment, student growth, and family engagement. This is the stuff PowerSchool is made of. A well-established brand with over 64 million users is in full growth mode, partnered with the Isadora agency to rethink school administration and the powerful software behind it. Together we set out to transition from a product selling approach to a persona based approach while positioning PowerSchool products as a robust ecosystem of solutions able to transform school operations and re-align classroom technology. The new digital platform better showcases the brand and products, and drives revenue from any device across the globe.