An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business through custom web development.

Summary
Custom Web Development - Palm Bay International
Article Name
Custom Web Development - Palm Bay International
Description
Palm Bay International, a leading importer of fine wines and spirits, approached Isadora Agency to reinvent the company's digital presence and how the sales team provides client value.
Publisher Name
Isadora Agency
Publisher Logo

Hilco Global

Another digital transformation, for the financial services industry. Hilco Global, a financial services company with 20+ subsidiary operating companies, excels at asset valuation and maximizing financial returns. Hilco Global partnered with us to organize and merge 11 different websites into a new cohesive and dynamic experience.

NCCER

Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.

Brookfield Residential

Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing digital product design to enhance the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display their beautiful communities.

Popcornopolis

Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.

The Honest Company

The Honest Company partnered with Isadora Agency, a premier eCommerce web design agency, for facilitating the brand's online sales of baby and beauty products. The new aesthetic is a blend of utility and minimalism. See how we incorporated innovative features and design elements that enhance all beauty and baby products.

TravelStore

Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele.

Texas State Technical College

Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.

LiveNation

The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.

Sunbit

In short, Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products and dashboard design. Therefore, the brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.

Upli

Could employers dramatically enhance employee financial wellness through a feature-rich mobile app design?  Discover how our agency's comprehensive design solved this Fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.

Kelley Blue Book

A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.

Razor USA

Razor is a leading personal transportation brand;  it brought scooters out of the attic and put them on sidewalks across America. When Razor needed to up their sales game, they approached us for eCommerce website design and development. We gave this iconic youth brand a hip upgrade that inspired a whole new audience to want to take Razor for a spin.

News Corp

  Webby Badge V2 News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as an enterprise web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way.

Barnum by Mass Mutual

Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors. As an experienced B2B website design agency our user experience team cracked the formula for uniting independent advisors under a single digital destination for financial and wealth management, increasing adoption and conversion nationwide.

UE by Logitech

We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.

Belkin Business

Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.

Palm Bay International

An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business through custom web development.

PowerSchool

PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.

Martinkovic Milford

A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation through a web redesign.

Virco

Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.

Report by Steve Madden

A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive ecommerce design targeted at female millennials.

Beast Academy

Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
Back

Palm Bay International

An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business through custom web development.

Transforming the wine and spirits experience

Palm Bay International, a leading importer of fine wines and spirits, approached Isadora Agency to reinvent the company’s digital presence and how the sales team provides client value. Building on a strong reputation of trust and high-quality product offerings, Palm Bay needed a stunning user experience that also enabled a large sales team to educate distributors, restaurateurs, and end consumers through custom web development. Our work went well beyond the web. Our digital agency enabled Palm Bay’s agents to generate custom-tailored sales sheets, shelf displays, and collections of tasting notes, personalized for each customer’s needs. The end result is a comprehensive digital transformation that includes a suite of tools to grow new business while solidifying Palm Bay’s position as an industry leader.

Palm Bay

Services

Concept, Customer Journey, UX / UI, Web Design, Web Development, Mobile App Design, Database Configuration,  Cinemagraphs Animation, Multimedia Library, Drupal Development

PalmBay Grappa

The agency has a deep understanding of our brand & develops highly customized solutions

Brian Ariss Digital Media Manager, Palm Bay International

Approach

The wine and spirits market has grown to over $28 billion nationally in the last ten years alone, and Palm Bay now has the modern digital infrastructure necessary to accommodate domestic and international expansion. Devoting a tailored microsite to each producer helps highlight the wineries and distilleries that have partnered with Palm Bay. Enlightening consumers and retailers with geographic data, history, and full product lists from each producer encourages a fruitful and personal connection to individual brands. Heritage is an important distinction of the Palm Bay brand, so our team highlighted the generations of family experience. An engaging and interactive timeline helps establish credibility and historical significance. Our web designers utilized a navy and gold blend with calming neutrals to form a refined color palette that resonates with Palm Bay’s professional target audiences. Combined with oversized photography, cinemagraphs, sleek movement and interactive features, the result is a new level of sophistication.

PalmBay Generator 2 PalmBay Generator 1
PalmBay RussianRiver

Generating Impressive Results

Palm Bay’s sales force needed to be equipped with all new tools to drive new business and facilitate sales. Behind the scenes, we empowered the sales reps by providing access to a robust repository for all kinds of multimedia assets that can be added and saved to custom “collections” and shared privately or publicly. We worked with Palm Bay to develop a back-end library that feeds assets to several document generators, which output custom shelf talkers and technical sheets to educate prospective clients. Now employees have product and brand information that is always up to date and easy to access, makes the sales and presentation process effortless.

PalmBay Results 1 PalmBay Results 3
PalmBay Results 2
PalmBay Results 4 PalmBay Results 5

Heritage quality

The Palm Bay homepage conjures the beautiful atmospheres that wines are grown in. Large beautiful photos and a full-screen producer map provides a sense of place. Visitors can learn more about the family-owned business, and read producer reviews. Returning users can log in to access the resources they’ve saved from previous visits.

PalmBay Website Screenshot 1

Robust Search

A revamped Reviews & Awards page allows salespeople and retailers to filter Palm Bay’s offerings by type, price, geography, and more. Sales may also put together a customized portfolio of wines to offer customers. After saving their selections, users may easily download and print critics’ reviews and sales sheets for each variety.

PalmBay Website Screenshot 2

Detailed product pages

Product pages offer the casual user background information and tasting notes on each varietal. Sales representatives also have the ability to save, download, and print more technical detail, sales sheets, reviews, and producer brand assets.

PalmBay Website Screenshot 3

Info for Consumers

A consumer-facing blog portal allows Palm Bay to share serving suggestions and lifestyle content while boosting SEO related to partner producers and brands.

PalmBay Website Screenshot 4

Mobile Application

Showcasing Palm Bay’s impressive portfolio of brands, wines, and spirits was just the beginning. Our digital agency also developed a mobile application for iPad and Android devices that allows representatives to access information while offline, eliminating the need for printouts when pitching in areas without connectivity. Furthermore, all content can be updated once and published across the different web products, making website and mobile app maintenance fast and convenient. Our agency also enabled tens of thousands of product combinations while eliminating low-value administrator tasks.

Palm Bay Interactive Map

Mobile Approach

A sales pitch can take place anywhere, so we provided the sales team with the ability to capitalize on such opportunities with a professional mobile app. The new mobile application is an integral component of the B2B sales funnel. The strategic thinking behind the visual display allows representatives to easily present product variety and information to potential clientsThe mobile app automatically downloads content updates from the web server if connectivity is available; if not, important producer and product assets are still available offline. It’s part of the new sales ecosystem that gives Palm Bay the technology to push further ahead into markets worldwide.

PalmBay Mobile Screenshot 1e
PalmBay Mobile Screenshot 2
PalmBay Mobile Screenshot 3
See more
Belkin Business People-Inspired Tech Solutions PowerSchool Transforming the Educational Experience