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Martinkovic Milford

A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation.

Overview

Martinkovic Milford Architects crafts high-end, custom solutions for commercial and hospitality clients, healthcare providers, home owners and developers. The brand reached out to our digital agency with an outdated website and market positioning that failed to represent the brand and its innovative solutions. We agency we concepted a state-of-the-art user experience that put qualified prospects front and center.

Martinkovic

Concept, Conversion Funnel, Customer Journey, UX/ UI,Web Design & Development, Marketing Collateral

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Conversion Improvement

230%

Wow, your team nailed the movement, visual design and overall aesthetics in a way we never imagined.

Solitary Model Illustration by Nathan Curtis
Chip Jordan Director of Marketing

Approach

Driven by breathtaking architectural design elements, elegant movement and seamless functionality, each unique project is brought to life to connect with potential customers. Instead of a simple two-dimensional portfolio, we pushed the envelope into an immersive journey, inviting engagement and conversion every step of the way.

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Inspiration

Martinkovic Milford’s brand is reinforced in every line and animated transition. Every creative detail has purpose and aligns with the brands style. The company doesn’t just provide services, they craft custom solutions.

 

Our agency designed this comprehensive marketing asset to allow the customer journey to continue seamlessly off the website and through a much more personal connection with a company representative.

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Personalized Funnel

We chose to feature the Insights page prominently to specifically target key user groups with valuable content and information necessary to move prospects further down the sales funnel efficiently.

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Powerful Portfolio

The portfolio gives each architectural project, large or small, strong prominence. Each case study employs succinct, streamlined copywriting and allows the visual imagery to do the talking

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Marketing Collateral

Our agency designed this comprehensive marketing asset to allow the customer journey to continue seamlessly off the website and through a much more personal connection with a company representative.

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Improved Lead Quality

The new features our strategists introduced educate the right audiences quickly and attract better-informed prospects. The new web product launched in early 2016, and much like the brand’s services, now boasts a striking balance of innovative design and purposeful utility. Users now can drill down to valuable content efficiently and spend more time on the website than ever before. More importantly, the quantity and quality of interested prospects has jumped dramatically.

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We applied advanced configuration to further customize a CMS that facilitated the editing, addition and rearranging of content modules on website and case study pages, allowing for infinite page layout possibilities.

Solitary Model Illustration by Nathan Curtis
Michael Fruta Digital Producer

Mobile Optimized

Martinkovic Milford works directly with home developers who are often out of the office and on job sites. So the animated effects and user experience had to be formatted optimally for mobile devices such as phones and tablets. Special attention was paid to the conversion points throughout the user journey. We also optimized the forms and calls to action to drive mobile conversion.

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