News Corp Benefits AI

News Corp partnered with Isadora Agency to redesign how employees access and understand their benefits. The result is a secure, AI-powered guide that delivers instant, personalized answers and simplifies HR support across brands like Dow Jones, HarperCollins, and the New York Post.

APS Payroll

APS Payroll, a leader in Human Capital Management, needed a digital presence worthy of its platform and service. The new website revitalizes the brand, drives qualified leads, and positions APS to scale confidently into enterprise markets.

Tilton School

An empowering, exploratory learning environment brought to life online. Isadora Agency partnered with New Hampshire-based Tilton School to build the student community with a fresh, dynamic digital viewbook.

Antidote Health

Helping a healthcare disruptor scale smart. Antidote Health partnered with Isadora Agency to drive insurance leads, increase brand awareness, and build a performance-ready digital foundation.

Popcornopolis

Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.

SIAA: The Agent Alliance

Capturing audiences through powerful SEM and a focused marketing campaign. Isadora Agency’s partnership with SIAA empowered this insurance agency alliance to reach new members and strategically stand out.

Brookfield Residential

Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing user experience design to enhance the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display their beautiful communities.

NCCER

Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.

Kelley Blue Book

A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.

Upli

Isadora Agency helped Upli—a fintech startup backed by a Fortune 500 brand—define its product strategy, develop a standout brand identity, and launch a mobile experience designed for daily engagement. From UX to UI systems and a marketing site, the result was a sticky financial wellness platform ready to scale.

Razor USA

Scooters were cool. Then Razor made them iconic. But as the brand grew up—expanding into electric rides, micromobility, and new markets—it needed more than a nostalgic following. It needed a digital experience built for today’s riders, business goals, and buying behaviors. That’s where we came in.

News Corp

News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way.

The Honest Company

The Honest Company partnered with Isadora Agency to enhance its subscription program. Providing parents with clear options and ease of use created an accommodating, values-friendly experience that improved this brand’s customer engagement and retention.

Sunbit

In short, Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products and dashboard design. Therefore, the brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.

TravelStore

Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele.

California HVIP

The Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project (HVIP) is an important California initiative. Isadora Agency partnered with HVIP for a comprehensive digital transformation. The scope included a website redesign and new content strategy, to boost user engagement and effectively deliver critical program information.

Belkin Business

Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.

Palm Bay International

An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.

LiveNation

The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.

Virco

Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.

UE by Logitech

We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.

Beast Academy

Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.

Honest Company

Texas State Technical College

Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.

SIAA: The Agent Alliance

Turning Curiosity Into Commitment: How SIAA Captured a Hidden Audience

Independent agents weren’t searching for SIAA. But they were thinking about something more. With a focused campaign, smart targeting, and creative built around empowerment, Isadora Agency helped convert passive curiosity into 173% more leads—and brought the next generation of insurance entrepreneurs to the table.

Services

Multi-Channel Approach, SEM Management, Social Media Marketing, Strategic Ad Creative & Copy

The Challenge: Reaching Producers Not Yet Ready to Leap

SIAA, the nation’s largest alliance of independent insurance agencies, helps producers become successful business owners. But their next growth wave wasn’t inbound. The target audience—career producers with entrepreneurial potential—weren’t actively searching for a path forward. They needed inspiration, not hard selling.

The goal: speak to their ambition, frame business ownership as attainable, and build a scalable funnel to turn interest into action.

173%

Surpassed conversion goal

64%

Decrease in Cost per Acquisiton

9.41%

Conversion Rate

"I like the conversions. I like how [Isadora Agency] was able to pivot and shift the spend and approach to garner the results we're aiming for. This has all been good!"

Matt Masiello

Chief Executive Officer

The Breakthrough: Messaging That Matched Motivation

Instead of treating producers as one group, we built personas based on what they were really looking for—freedom, stability, community, or leadership. These insights drove a campaign that met them where they were mentally and digitally.

We created a multi-channel experience anchored by a downloadable guide titled “Thinking About Agency Ownership?” This resource became the hook, supported by a custom landing page and highly focused paid media strategy.

Our message made the path feel personal. Our structure made the journey easy to follow.

The Engine: Smarter Targeting, Higher Conversions

We started by overhauling SIAA’s search campaigns. The original strategy had been built on volume—20,000+ keywords with minimal targeting. We scrapped that approach and rebuilt it from the ground up using user-intent data, geo refinements, and negative keyword pruning.

Weekly optimizations and budget shifts ensured the campaign stayed agile. These refinements alone helped reduce CPA by 25%, and without them, we estimate cost per acquisition could have been up to 30% higher.

Programmatic advertising added a second layer of precision. We placed ads on sites the target audience frequented—even when they weren’t looking for a new opportunity. It expanded awareness, captured passive interest, and helped draw in leads that traditional search would miss.

The landing page brought it all together with clear benefits, strong proof points, and an aspirational but grounded tone. It didn’t just convert—it reframed how SIAA shows up for modern producers.

The Momentum: From One Campaign to a Growth Engine

As the campaign delivered results, SIAA expanded the partnership. We advised on future landing pages, CRO strategies, and evolving the messaging for new regions and market segments.

Today, the work continues through ongoing campaign refinement and testing. We serve as an embedded strategic partner—guiding media spend, improving lead quality, and shaping how SIAA presents itself to the next generation of independent agents.

"The Isadora team has been really open and receptive to the guidance that we've provided and the feedback that we've shared."

Jack Calabrese

Chief Growth Officer

Business Impact

Increased online conversions by 173% in the initial campaign
Reduced cost-per-acquisition by 25% through ongoing optimization
Replaced 20,000+ untargeted keywords with intent-driven targeting
Introduced programmatic media to reach passive but qualified leads
Strengthened brand perception through strategic storytelling and design

64%

Decrease in Cost per Acquisition

48,661

Impressions

6.83%

Click-thru Rate

All Case Studies

Popcornopolis A bold eCommerce refresh
that turned snackers into superfans

Brookfield Residential Scalable UX for a Complex Homebuying Journey

Popcornopolis A bold eCommerce refresh
that turned snackers into superfans Brookfield Residential Scalable UX for a Complex Homebuying Journey

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