User Research, User Experience Strategy, User Experience Design, Digital Product Design, Development Planning, Design System
APS Payroll
APS Payroll, a leader in Human Capital Management, needed a digital presence worthy of its platform and service. The new website revitalizes the brand, drives qualified leads, and positions APS to scale confidently into enterprise markets.
Tilton School
An empowering, exploratory learning environment brought to life online. Isadora Agency partnered with New Hampshire-based Tilton School to build the student community with a fresh, dynamic digital viewbook.
Antidote Health
Helping a healthcare disruptor scale smart. Antidote Health partnered with Isadora Agency to drive insurance leads, increase brand awareness, and build a performance-ready digital foundation.
Popcornopolis
Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.
SIAA: The Agent Alliance
Capturing audiences through powerful SEM and a focused marketing campaign. Isadora Agency’s partnership with SIAA empowered this insurance agency alliance to reach new members and strategically stand out.
Brookfield Residential
Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing user experience design to enhance the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display their beautiful communities.
NCCER
Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.
Kelley Blue Book
A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.
Upli
Isadora Agency helped Upli—a fintech startup backed by a Fortune 500 brand—define its product strategy, develop a standout brand identity, and launch a mobile experience designed for daily engagement. From UX to UI systems and a marketing site, the result was a sticky financial wellness platform ready to scale.
Razor USA
Scooters were cool. Then Razor made them iconic. But as the brand grew up—expanding into electric rides, micromobility, and new markets—it needed more than a nostalgic following. It needed a digital experience built for today’s riders, business goals, and buying behaviors.
That’s where we came in.
News Corp
News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way. The Honest Company
The Honest Company partnered with Isadora Agency to enhance its subscription program. Providing parents with clear options and ease of use created an accommodating, values-friendly experience that improved this brand’s customer engagement and retention.
Sunbit
In short, Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products and dashboard design. Therefore, the brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.
TravelStore
Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele. California HVIP
The Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project (HVIP) is an important California initiative. Isadora Agency partnered with HVIP for a comprehensive digital transformation. The scope included a website redesign and new content strategy, to boost user engagement and effectively deliver critical program information.
Belkin Business
Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.
Palm Bay International
An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.
LiveNation
The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.
Virco
Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.
UE by Logitech
We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.
Beast Academy
Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
Honest Company
The Honest Company partnered with Isadora Agency to enhance its subscription program. Providing parents with clear options and ease of use created an accommodating, values-friendly experience that improved this brand’s customer engagement and retention.
Texas State Technical College
Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.
Brookfield Residential
Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing user experience design to enhance the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display their beautiful communities.
Reinventing the Digital Homebuying Experience
Brookfield Residential needed a digital experience as dynamic and scalable as the master-planned communities it builds. With dozens of regional teams, thousands of listings, and varying buyer journeys, their national platform had to serve diverse needs while driving consistent conversions. Over a multi-year partnership, Isadora Agency delivered strategic UX enhancements, advanced product design, and conversion-optimized user flows—turning a fragmented experience into a powerful homebuying tool.
Services
Aligning Regional Needs Into One Seamless UX
After consolidating multiple regional sites, Brookfield Residential faced the challenge of unifying disparate content, goals, and user expectations. Each division brought its own priorities. We worked closely with teams across the U.S. and Canada to align around a shared UX strategy that supported both local customization and brand-wide consistency.
Through collaborative planning, detailed user journeys, and stakeholder interviews, we developed a flexible design system that scaled across regions. From discovery to prototype to implementation, each improvement was tailored to meet the complex realities of modern homebuying—without overwhelming users or internal teams.
Our team had to learn a whole new industry vocabulary while gaining a deep knowledge of how master planned communities are developed and marketed. Combined with user research, this allowed us to understand the nuances of home buyer needs while developing a first to market interactive community map and home shopping experience. I’m incredibly proud to continue to develop products that give Brookfield Residential the competitive edge they deserve.
GRAPHIC ELEMENTS INTERACTIVE 2D MAP
The updated shopping experience centers around an interactive, searchable map of Brookfield Residential properties. The addition of the map UI elements improved the digital product design and its overall user experience. Now it’s easier for homebuyers to navigate and find specific home details and community amenities and book a tour from mobile and desktop devices.
Optimizing the Path to Conversion
We prioritized the moments that matter most to buyers—finding a home, exploring options, and booking a visit. Our work included:
- Redesigned community and property pages with clear CTAs and amenity highlights
- A simplified tour scheduling experience supporting in-person, video, and virtual formats
- CRO-driven design enhancements backed by testing and analytics
- Structured page templates to handle varied home statuses and availability
- Integrated visual cues and iconography to improve scanning and comparison
Every element was built with intent: to guide buyers confidently from browsing to next step.
Bringing Interactive Features to Life
Brookfield Residential set a new benchmark with two advanced tools: a layered 2D/3D map experience and a real-time home visualizer.
We designed a map system that guided users from regional views to specific lots. The 2D experience included live availability, filters, and amenity overlays. The 3D mode allowed buyers to explore communities in context—navigating streets, rotating homes, and previewing layouts. Our team worked closely with Brookfield Residential’s 3D designers to ensure authenticity, performance, and ease of use.
Bringing Interactive Features to Life
Brookfield Residential set a new benchmark with two advanced tools: a layered 2D/3D map experience and a real-time home visualizer.
We designed a map system that guided users from regional views to specific lots. The 2D experience included live availability, filters, and amenity overlays. The 3D mode allowed buyers to explore communities in context—navigating streets, rotating homes, and previewing layouts. Our team worked closely with Brookfield Residential’s 3D designers to ensure authenticity, performance, and ease of use.
Home Visualizer with Real-Time Customization
The custom visualizer let users modify floorplans, kitchen layouts, and finishes, with instant 3D updates. Buyers could move seamlessly between selections and virtual tours, gaining clarity and confidence at every step. The tool supported multiple home collections and remained fast, flexible, and intuitive across devices.
Home Visualizer with Real-Time Customization
The custom visualizer let users modify floorplans, kitchen layouts, and finishes, with instant 3D updates. Buyers could move seamlessly between selections and virtual tours, gaining clarity and confidence at every step. The tool supported multiple home collections and remained fast, flexible, and intuitive across devices.
Long-Term Partnership, Continuous Growth
This wasn’t a one-off project. Over several years, we served as a strategic partner—supporting UX research, guiding internal teams, and continuously evolving the platform. We delivered prototypes, developer documentation, and UI libraries to streamline handoff and implementation. Our role extended into marketing touchpoints as well, improving sales enablement materials and email flows to align with the new digital journey.
From technical product design to user testing to stakeholder presentations, our work helped Brookfield Residential modernize how homebuyers explore and engage—while supporting the brand’s long-term business goals.
Long-Term Partnership, Continuous Growth
This wasn’t a one-off project. Over several years, we served as a strategic partner—supporting UX research, guiding internal teams, and continuously evolving the platform. We delivered prototypes, developer documentation, and UI libraries to streamline handoff and implementation. Our role extended into marketing touchpoints as well, improving sales enablement materials and email flows to align with the new digital journey.
From technical product design to user testing to stakeholder presentations, our work helped Brookfield Residential modernize how homebuyers explore and engage—while supporting the brand’s long-term business goals.
Business Impact
- Transformed a complex multi-region site into a unified, scalable platform
- Increased lead conversions through CRO-optimized flows and mobile-first UX
- Delivered industry-first 2D/3D map and home customization tools
- Supported multiple teams with documentation, UI libraries, and prototypes
- Built a trusted multi-year partnership with ongoing strategy and UX leadership
Business Impact
- Transformed a complex multi-region site into a unified, scalable platform
- Increased lead conversions through CRO-optimized flows and mobile-first UX
- Delivered industry-first 2D/3D map and home customization tools
- Supported multiple teams with documentation, UI libraries, and prototypes
- Built a trusted multi-year partnership with ongoing strategy and UX leadership
See more
All Case Studies
SIAA: The Agent Alliance
Unlocking Growth Through Precision-Targeted SEM
NCCER
Reshaping Education
for Craft Professionals
for Craft Professionals