News Corp partnered with Isadora Agency to redesign how employees access and understand their benefits. The result is a secure, AI-powered guide that delivers instant, personalized answers and simplifies HR support across brands like Dow Jones, HarperCollins, and the New York Post.
News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way. 
Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele. Brookfield Residential needed a digital experience as dynamic and scalable as the master-planned communities it builds. With dozens of regional teams, thousands of listings, and varying buyer journeys, their national platform had to serve diverse needs while driving consistent conversions. Over a multi-year partnership, Isadora Agency delivered strategic UX enhancements, advanced product design, and conversion-optimized user flows—turning a fragmented experience into a powerful homebuying tool.
User Research, User Experience Strategy, User Experience Design, Digital Product Design, Development Planning, Design System
After consolidating multiple regional sites, Brookfield Residential faced the challenge of unifying disparate content, goals, and user expectations. Each division brought its own priorities. We worked closely with teams across the U.S. and Canada to align around a shared UX strategy that supported both local customization and brand-wide consistency.
Through collaborative planning, detailed user journeys, and stakeholder interviews, we developed a flexible design system that scaled across regions. From discovery to prototype to implementation, each improvement was tailored to meet the complex realities of modern homebuying—without overwhelming users or internal teams.
Our team had to learn a whole new industry vocabulary while gaining a deep knowledge of how master planned communities are developed and marketed. Combined with user research, this allowed us to understand the nuances of home buyer needs while developing a first to market interactive community map and home shopping experience. I’m incredibly proud to continue to develop products that give Brookfield Residential the competitive edge they deserve.
The updated shopping experience centers around an interactive, searchable map of Brookfield Residential properties. The addition of the map UI elements improved the digital product design and its overall user experience. Now it’s easier for homebuyers to navigate and find specific home details and community amenities and book a tour from mobile and desktop devices.
We prioritized the moments that matter most to buyers—finding a home, exploring options, and booking a visit. Our work included:
Every element was built with intent: to guide buyers confidently from browsing to next step.
Brookfield Residential set a new benchmark with two advanced tools: a layered 2D/3D map experience and a real-time home visualizer.
We designed a map system that guided users from regional views to specific lots. The 2D experience included live availability, filters, and amenity overlays. The 3D mode allowed buyers to explore communities in context—navigating streets, rotating homes, and previewing layouts. Our team worked closely with Brookfield Residential’s 3D designers to ensure authenticity, performance, and ease of use.
Brookfield Residential set a new benchmark with two advanced tools: a layered 2D/3D map experience and a real-time home visualizer.
We designed a map system that guided users from regional views to specific lots. The 2D experience included live availability, filters, and amenity overlays. The 3D mode allowed buyers to explore communities in context—navigating streets, rotating homes, and previewing layouts. Our team worked closely with Brookfield Residential’s 3D designers to ensure authenticity, performance, and ease of use.
The custom visualizer let users modify floorplans, kitchen layouts, and finishes, with instant 3D updates. Buyers could move seamlessly between selections and virtual tours, gaining clarity and confidence at every step. The tool supported multiple home collections and remained fast, flexible, and intuitive across devices.
The custom visualizer let users modify floorplans, kitchen layouts, and finishes, with instant 3D updates. Buyers could move seamlessly between selections and virtual tours, gaining clarity and confidence at every step. The tool supported multiple home collections and remained fast, flexible, and intuitive across devices.
This wasn’t a one-off project. Over several years, we served as a strategic partner—supporting UX research, guiding internal teams, and continuously evolving the platform. We delivered prototypes, developer documentation, and UI libraries to streamline handoff and implementation. Our role extended into marketing touchpoints as well, improving sales enablement materials and email flows to align with the new digital journey.
From technical product design to user testing to stakeholder presentations, our work helped Brookfield Residential modernize how homebuyers explore and engage—while supporting the brand’s long-term business goals.
This wasn’t a one-off project. Over several years, we served as a strategic partner—supporting UX research, guiding internal teams, and continuously evolving the platform. We delivered prototypes, developer documentation, and UI libraries to streamline handoff and implementation. Our role extended into marketing touchpoints as well, improving sales enablement materials and email flows to align with the new digital journey.
From technical product design to user testing to stakeholder presentations, our work helped Brookfield Residential modernize how homebuyers explore and engage—while supporting the brand’s long-term business goals.
