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APS Payroll
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Antidote Health
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Popcornopolis
Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.
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Brookfield Residential
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NCCER
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Razor USA
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That’s where we came in.
News Corp
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Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele. California HVIP
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Belkin Business
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LiveNation
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Honest Company
The Honest Company partnered with Isadora Agency to enhance its subscription program. Providing parents with clear options and ease of use created an accommodating, values-friendly experience that improved this brand’s customer engagement and retention.
Texas State Technical College
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Popcornopolis
Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.
Sweetening the DTC Experience for Modern Snackers
Services
ERP Integration, UI/UX Design, UX Design, UX Strategy, Web Design, eCommerce Build
A Brand Built on Nostalgia, Refreshed for Today’s Digital Shopper
Popcornopolis had something most DTC brands dream of: product obsession. Loyal fans raved about the decadent flavors, whimsical packaging, and giftable cones. But the digital storefront didn’t reflect the excitement—or streamline the purchase path. Shoppers struggled to find their favorite flavors, build custom assortments, or check out efficiently on mobile. And behind the scenes, internal workflows were cumbersome and inflexible.
At a time when consumer expectations were shaped by Amazon-like speed and TikTok-worthy aesthetics, Popcornopolis needed more than a new website. It needed a reimagined brand and eCommerce experience.
“We are extraordinarily grateful for the time your team willingly gave and still gives to help us propel this brand and business unit forward.”
Translating Flavor and Fun Into a Digital Experience
Our strategic approach began with listening: to Popcornopolis employees, legacy customers, and new audiences. Through stakeholder interviews, wireframing workshops, and customer research, we uncovered key gaps in the digital experience—everything from outdated categorization to missing lifestyle cues that drive impulse buys.
The insights guided a comprehensive UX strategy:
- Navigation was rebuilt to prioritize user intent, including flavor-first exploration and seasonal gift categories.
- A new Create Your Own section empowered customers to build personalized assortments, complete with built-in upsells and visual cues that increased average order value.
- A mobile-first design ensured snackers on the go could find, customize, and order in minutes.
“It’s always rewarding to collaborate with a team that is passionate about their products. The Popcornopolis brand is all about elevating everyday moments and their team’s enthusiasm really helped us bring that joyful energy to the forefront with a site experience that feels bright and indulgent.”
Brand-Led Digital Transformation
Our first step was a series of collaborative brand workshops. Through tone exercises, visual mapping, and content audits, we helped Popcornopolis evolve its identity for today’s consumer.
We introduced a design system that blended playful indulgence with modern polish:
- A bold new color palette inspired by popular flavors
- Cutout photography featuring real ingredients and textured backgrounds
- Script-style headlines paired with clean sans-serif copy for clarity and personality
- Motion graphics and modular layout patterns that injected energy throughout the site
This was more than a visual refresh. It was a strategic repositioning. By anchoring the design in storytelling and emotion, we created a foundation that could stretch across digital, retail, and packaging touchpoints.
Operational Efficiency Behind the Scenes
On the backend, we prioritized flexibility. The redesigned eCommerce platform:
- Integrated with the brand’s ERP and unit-level inventory tracking for real-time product availability.
- Enabled the marketing team to easily update seasonal promos, launch new flavors, and spotlight product bundles without developer support.
- Streamlined content workflows and ADA compliance, ensuring speed and accessibility for all users.
Designed to Drive Sales—and Loyalty
The improved “Shop by Flavor” and “CYO” tools weren’t just eye candy—they were engineered to encourage habit. Clear hierarchies, visual previews, and product filtering made the site feel intuitive, even delightful. Combined with a refreshed storytelling approach, these upgrades deepened customer engagement and simplified reordering, helping turn one-time buyers into loyal fans.
Create Your Own
Popcornopolis customers know what they want, and the Create Your Own section gives them the freedom to customize a personalized assortment of their favorite Popcornopolis flavors, either to keep for themselves or to give to a loved one. The smooth step-by-step approach makes it fun to mix and match flavors, and builds excitement for the tailored box set to arrive at their doorstep.
Business Impact
- Increased organic SERP appearance by 46%
- Achieved $1.3M in online sales during peak season post-launch
- Reduced admin overhead with a streamlined CMS and ERP integration
- Elevated the brand aesthetic to better connect with next-gen snackers
- Boosted conversion rates with improved customization, filtering, and UX
See more
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