Razor USA eCommerce Web Design

Image
Michael Fruta

Razor Before & After Blog Header Image

With so many competitors crowding the marketplace, Razor was finding it difficult to distinguish its value to consumers and keep them informed about its ever-expanding range of products and accessories. Furthermore, without full catalogue eCommerce website capabilities to support direct sales, shoppers were finding little reason to visit the website, let alone to build the kind of brand loyalty that leads to repeat sales. Here’s how our digital agency changed everything.

They hit on everything we wanted, and I recommend them wholeheartedly. (Danny Simon, COO, Razor USA)

Homepage

Before, Razor’s homepage was dark and cluttered, with too many calls to action and a lack of focus. For such a well known and iconic product line, we knew the eCommerce web experience had to blend effortlessly with the visual design. You’ll also notice that we introduced a light color scheme accented with street-style elements that accentuate each awesome ride.

Before

Razor Home Old

After

Razor home after

eCommerce Web Design – The Product Page

The cornerstone of Razor’s new eCommerce website design is the new product page. This key page highlights the range of customizable features each product has, as well as the wealth of buying options available to the customer. Now, product thumbnails, colorways, reviews, tech specs, and pricing details are all available above the fold.

Before

Razor product old

After

Razor product after

Customer Support

With legions of loyal returning customers, support for an eCommerce website is paramount to a good product experience. We overhauled this section of Razor’s site to allow customers to order replacement parts, find a service center, and reference product manuals, ultimately decreasing the number of users relying on phone support.

Before

razor support old

After

razor support after

These are just a few of the dozens of improvements we’ve made during our ongoing partnership with Razor USA.¬†Since launch we have continued to manage the eCommerce website to enhance the experience through analytics reviews, A/B testing and website enhancements.

View Full Case Study

 

UX design system

UX Design systems are a must-have for companies pursuing organizational growth, product innovation, and customer experience. As design system teams delve into the task of putting your system together, they assess the elements that will go into the system. These elements may then be utilized by web designers and engineers to create new web pages...

Read more
UX Design systems Isadora

Our UX design system series continues with team planning! Did you know companies with successful UX design systems cite dedicated and versatile teams as critical components to their success? According to a 2019 Sparkbox survey of in-house UX design system teams, two of the three factors that led to their success with design systems were...

Read more