Brand Building

Interactive B2B Website - Global Merchandising Gold W3 Award

At the heart of any successful brand is the execution of an integrated experience and consistent voice.

A brand is more than a name or a symbol. It’s the identity, personality and perception a customer has when considering a company or purchase. The objective is to be recognized in the minds of consumers as so distinctive that no other product or service on the market compares. We find that eternal brands balance innovation and emotional affinity extremely well. At Isadora, we apply strategic brand thinking to each stage of the branding process. We start with brand evaluation to establish a foundation, but focus on evolution to determine the best solutions.

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Rethinking Math Education

We helped create a brand identity that carries Beast Academy's core values through a digital educational playground for elite math students.

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highlights

A successful brand strategy depends on identifying future trends and what that competitive market place is likely to look like.

To yield lasting results, the critical step is to balance the injection of creativity into the strategic process. We know that successful brand experiences provide superior brand growth. So it’s really about changing the way a brand interacts with consumers and to stretch a brand’s thinking about providing better customer value to compete more effectively.

Services

Brand Strategy
  • Stakeholder interviews
  • Competitor review
  • User personas
  • Target audience goals
  • Key user groups
  • Demographic information
  • User KPI’s
  • Customer value proposition
Market Positioning
  • Competitor analysis
  • Value proposition
  • Points of difference
  • Points of parity
  • SWOT
  • Trends
  • Website opportunities
Visual Identity
  • Logmark
  • Logotype
  • Custom typography
  • Calligraphy
  • Brand elements
  • Color palette selection
  • Photography
  • Brand style guide
  • Business cards
  • Stationery design
Marketing Collateral
  • Pitch deck
  • Proposals
  • Banner ad design
  • Packaging design
  • POP displays
  • Brochures
  • Posters
empower business

Strong branding empowers your business and impacts critical areas such as trust, credibility and customer loyalty.

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