Information Architecture, User Journey, UX / UI, Web Design, Web Product, Web Development, User Experience Design, Brand Strategy, Brand Identity
Tilton School
An empowering, exploratory learning environment brought to life online. Isadora Agency partnered with New Hampshire-based Tilton School to build the student community with a fresh, dynamic digital viewbook.
Popcornopolis
Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.
Hilco Global
Hilco Global, a financial services company with 20 subsidiary operating companies, excels at asset valuation and in maximizing financial returns. Isadora Agency supported Hilco through a digital transformation, resulting in a new, refined website and dynamic brand presence.
NCCER
Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.
Brookfield Residential
Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing user experience design to enhance the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display their beautiful communities.
The Honest Company
The Honest Company partnered with Isadora Agency, a premier eCommerce web design agency, for facilitating the brand's online sales of baby and beauty products. The new aesthetic is a blend of utility and minimalism. See how we incorporated innovative features and design elements that enhance all beauty and baby products.
TravelStore
Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele. Texas State Technical College
Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.
LiveNation
The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.
Sunbit
In short, Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products and dashboard design. Therefore, the brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.
Upli
Could employers dramatically enhance employee financial wellness through a feature-rich mobile app design? Discover how our agency's comprehensive design solved this Fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.
Kelley Blue Book
A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.
Razor USA
Razor is a leading personal transportation brand; it brought scooters out of the attic and put them on sidewalks across America. When Razor needed to up their sales game, they approached us for eCommerce website design and development. We gave this iconic youth brand a hip upgrade that inspired a whole new audience to want to take Razor for a spin.
News Corp
News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way. Barnum by Mass Mutual
Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors. As an experienced B2B website design agency our user experience team cracked the formula for uniting independent advisors under a single digital destination for financial and wealth management, increasing adoption and conversion nationwide.
UE by Logitech
We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.
Belkin Business
Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.
Palm Bay International
An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.
PowerSchool
PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.
Martinkovic Milford
A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation. Virco
Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.
Report by Steve Madden
A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.
Beast Academy
Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
NCCER
Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.
Overview
NCCER is an educational 501(c)(3) organization committed to helping craft professionals thrive in their careers. Their website is a B2B and B2C hub that connects learners and companies to continued work skill training. Since 1996, NCCER has been known for offering accreditation and certification. They also offer training and assessments in over 40 crafts and construction disciplines.
They needed a rebrand and new website design that would give their brand a more authoritative and unique presence. Addressing both of those items would accentuate the organization’s reputation and show new craft professionals and audiences that the construction industry is multifaceted, lucrative, and an excellent career path.
Isadora Agency provided NCCER with this rebrand and a complete website design overhaul, including reimagined information architecture, backend, and design. We also built a custom WordPress implementation that gave NCCER a polished online presence. Using practices typically reserved for higher education and B2B brands, we created a sleek, user-friendly website that presents information clearly, strategically, and beautifully.
NCCER
SERVICES
Website and visual brand elements
NCCER’s website, like NCCER’s brand, did not convey the organization’s impressive range of resources. The content hierarchy was overwhelming and difficult to digest, and the sitemap and navigation had long outgrown the content. Pages addressing the organization’s courses and accreditation were obscured, resulting in over 200 daily customer service calls.
We solved these problems by primarily focusing on information architecture. Getting a stronger understanding of user needs meant integrating a responsive layout, comprehensive CMS, and flex pages that organized content clearly. An exhaustive content audit and competitive search analysis allowed us to create an SEO keyword and content strategy that would effectively funnel more traffic to the website. This resulted in a website with more intuitive flow—one that keeps users on-page, moves them fluidly to course-specific subpages, and gives a lasting impression of NCCER’s mission.
We also developed new visual brand elements. A close collaboration on logo design ideas led NCCER to choose the stacked E, inspired by the look and feel of bricks and construction materials as well as the modular nature of their curricula. Their new color palette was similarly inspired by construction elements, with construction orange as the primary color, and blue and gray as additional, contrasting brand colors. Both elements created a bright, standout feel, highlighting the richness and relevance of NCCER’s resources.
Brand and Strategy
NCCER is a well-known and established organization, but needed a brand presence that reflected their considerable influence. They struggled to communicate their mission and services, connect diverse audience groups with their specific needs, and reach the younger generation of craft professionals. The goals of NCCER’s rebrand were to unify the brand’s messaging, increase brand awareness, attract new customers, and position the organization for long-term success as an educational nonprofit.
The team at Isadora Agency is phenomenal to work with. They listened to our needs, addressed any questions quickly yet thoroughly, and made great recommendations throughout each phase of the project. They are incredibly transparent, responsive, and organized, which kept all deliverables of the project on-time and within budget. We felt the success of our project was a top priority for the team at Isadora Agency, which was woven throughout every deliverable.
Accomplishing these goals started with updating the mission, vision, and brand story. Redefining NCCER’s mission meant weaving in their goal of building a safe, productive and sustainable workforce of craft professionals. NCCER’s updated vision included being recognized as “the training, assessment, certification and career development standard for construction and maintenance craft professionals.”
By establishing how NCCER bridges the gap between industry knowledge and education, we positioned their brand as accomplished and uniquely forward-thinking. Telling this story allowed the brand strategist to create powerful visual elements and branded content via their redesigned website that would connect with NCCER’s early-career and established audiences.
MOBILE
Even if your users prefer desktop access, a mobile-friendly site is invaluable. Optimizing for mobile leads to easier access for anyone using Google to find your company, thanks to mobile-first indexing. It also means better shareability. We learned that 65% of NCCER’s users access the website via desktop, versus 33% through mobile—a split that largely reflects different user age groups, with more mature audiences preferring desktop. We also understood it was likely that many craft professionals, especially younger audiences, would share programs and craft pages with others using a mobile device.
We carried this philosophy over to developing NCCER’s mobile site. Their website design was not optimized for mobile use before our redesign. Now, it’s easy to find and share—which helps strengthen their brand, as it further emphasizes their values of reliability, guidance, and improvement.
HOMEPAGE
Updating NCCER’s homepage addressed one of the website’s key issues: navigability. Course and accreditation offerings were difficult to find, and the search tool did not properly bring up results. To solve this, we split the website’s pages into distinct categories, applied a Mega Menu design, and added an improved Smart Search function.
Homepage
We also integrated new design elements that would draw users to NCCER’s excellent content. Now, users can focus on educational information, connections with other craft professionals, and content that inspires them to keep building their careers.
Homepage
We also integrated new design elements that would draw users to NCCER’s excellent content. Now, users can focus on educational information, connections with other craft professionals, and content that inspires them to keep building their careers.
HISTORY
Sharing NCCER’s history as an organization helps amplify the brand’s status as an authority in the industry. Making this a unique point on the website meant creating a timeline that animates as the user scrolls. In addition, the section navigation brings the user to a selected decade so they can learn more quickly and efficiently.
HISTORY
Sharing NCCER’s history as an organization helps amplify the brand’s status as an authority in the industry. Making this a unique point on the website meant creating a timeline that animates as the user scrolls. In addition, the section navigation brings the user to a selected decade so they can learn more quickly and efficiently.
CRAFT
Updating NCCER’s Craft Catalog made it more of a hub for users looking to browse and explore available courses, understand the steps toward accreditation, and access resources for their fields. This page is the point of entry for 68 different craft pages, as well as quick links to resources and course curriculum details. Knowing how important this portal is to NCCER’s brand, we revitalized its navigation, so users can find the information they need quickly and easily.
TECHNOLOGY
Our agency used best practices for WordPress development, and set up the website backend with plugins addressing accessibility level A, SEO, performance, and maintainability.
We also added an API integration to optimize and inform the pages Find A Center & Network Directory. This integration fetches and reads a specific XML file that draws information from NCCER partner organizations, allowing users to find those organizations more easily and consistently.
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