Customer Journey, UX / UI, Web Design, Interactive Prototypes, Web Product, Web Development, User Experience Design
Tilton School
An empowering, exploratory learning environment brought to life online. Isadora Agency partnered with New Hampshire-based Tilton School to build the student community with a fresh, dynamic digital viewbook.
Popcornopolis
Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.
Hilco Global
Hilco Global, a financial services company with 20 subsidiary operating companies, excels at asset valuation and in maximizing financial returns. Isadora Agency supported Hilco through a digital transformation, resulting in a new, refined website and dynamic brand presence.
NCCER
Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.
Brookfield Residential
Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing user experience design to enhance the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display their beautiful communities.
The Honest Company
The Honest Company partnered with Isadora Agency, a premier eCommerce web design agency, for facilitating the brand's online sales of baby and beauty products. The new aesthetic is a blend of utility and minimalism. See how we incorporated innovative features and design elements that enhance all beauty and baby products.
TravelStore
Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele. Texas State Technical College
Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.
LiveNation
The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.
Sunbit
In short, Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products and dashboard design. Therefore, the brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.
Upli
Could employers dramatically enhance employee financial wellness through a feature-rich mobile app design? Discover how our agency's comprehensive design solved this Fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.
Kelley Blue Book
A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.
Razor USA
Razor is a leading personal transportation brand; it brought scooters out of the attic and put them on sidewalks across America. When Razor needed to up their sales game, they approached us for eCommerce website design and development. We gave this iconic youth brand a hip upgrade that inspired a whole new audience to want to take Razor for a spin.
News Corp
News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way. Barnum by Mass Mutual
Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors. As an experienced B2B website design agency our user experience team cracked the formula for uniting independent advisors under a single digital destination for financial and wealth management, increasing adoption and conversion nationwide.
UE by Logitech
We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.
Belkin Business
Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.
Palm Bay International
An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.
PowerSchool
PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.
Martinkovic Milford
A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation. Virco
Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.
Report by Steve Madden
A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.
Beast Academy
Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
Hilco Global
Hilco Global, a financial services company with 20 subsidiary operating companies, excels at asset valuation and in maximizing financial returns. Isadora Agency supported Hilco through a digital transformation, resulting in a new, refined website and dynamic brand presence.
Project overview
Hilco Global is a diversified financial services company with over 35 years of experience working with the world’s leading banks, professional advisors, law firms, and other institutions. Isadora Agency’s work with Hilco was in-depth and extensive. The company initially sought a corporate website redesign. However, after a deep brand audit, it became clear that Hilco needed a more comprehensive digital brand transformation. Isadora Agency’s work redefined the brand’s services, values, positioning and customer interactions across all 25 of their operating companies. This aligned Hilco more closely with the evolving needs and expectations of its target audience in the digital age, and turned a fragmented digital experience into a cohesive, powerhouse brand. Addressing these goals meant improving user trust, updating the brand image, and transforming the perception of Hilco’s website to that of a “house of solutions” for the company’s diverse audiences.
Hilco Global
SERVICES
171%
All Traffic Up
19.7%
SEO Traffic Up
77%
Interactions Up
This transformation involved consolidating 25 disparate websites and thousands of pages into one unified hub, in order to eliminate silos, create a streamlined user experience, and accentuate the company’s breadth of services. Isadora Agency’s work gave Hilco a more authoritative presence by organizing vast amounts of content, by updating an outdated look and feel to a more sophisticated, formal, and modular design. As a result, the website speaks to Hilco’s credibility, and users now access a variety of solutions and services from a single source, eliminating the need to visit multiple sites. The new structure helps users find synergies between services they might have otherwise considered, creating even greater potential for new business from Hilco’s already substantial pool of accessible partners.
Amplifying Hilco’s accessibility and findability extended to SEO—a vital step, as users typically find Hilco via organic search. Isadora Agency’s SEO and analytics team performed a competitive SEO audit and analytics review before creating a detailed redirection strategy and applying SEO best practices to the Hilco website. The redirection in particular was a massive undertaking that involved all 5,000+ pages, and was crucial to preserving Hilco’s existing search engine rankings while creating a smooth user experience.
PERSONAS
Creating four distinct customer personas for Hilco helped their team understand their audiences’ differing needs. By mapping out the goals, motivators, pain points, and needs of each of these four personas, we made Hilco confident that their site would be able to meet any scenario. This differentiation illustrated how, for example, a higher-level executive seeking to contact someone quickly has different needs than a broker researching liquidation services for a client. Detailed user journeys for each persona strengthened Hilco’s understanding of the flow of these scenarios. Addressing this need meant Isadora Agency could build these journeys through the web pages, and ultimately guide prospects and customers further down the sales funnel.
STRATEGY
Our team tackled this challenging project by:
- Defining customer personas to better understand the audience’s needs and user flow.
- Completing an exhaustive content audit of all subsites.
- Creating a comprehensive sitemap that allowed for growth.
- Building wireframes that provided a logical structure for easily navigating the website.
It was a pleasure working with the Hilco Global team to transform their website into a platform that exemplifies their company values while elevating their brand.
HOMEPAGE
Hilco’s homepage receives the website’s highest traffic, so recreating it was an important focus. Placing the most crucial information front-and-center helped accomplish this, so Hilco’s four solution areas, clients, case studies, and key statistics were visible and prominent. It’s a bold reflection of Hilco’s credibility, and a clear means of drawing users directly toward information they need while keeping them on-page. Featuring a hero video that highlights Hilco’s Chicago headquarters served to give the homepage a sense of place and personality.
HOMEPAGE
Hilco’s homepage receives the website’s highest traffic, so recreating it was an important focus. Placing the most crucial information front-and-center helped accomplish this, so Hilco’s four solution areas, clients, case studies, and key statistics were visible and prominent. It’s a bold reflection of Hilco’s credibility, and a clear means of drawing users directly toward information they need while keeping them on-page. Featuring a hero video that highlights Hilco’s Chicago headquarters served to give the homepage a sense of place and personality.
Operating Company Pages
Hilco’s portfolio includes over 22 different trading companies. A majority of these subsidiaries’ business arrives via user searches, and users have specific goals in terms of specialty financial services when they perform those searches, so each of these companies needed to retain their own homepages. We assessed the structure and information architecture of the Hilco Global website on a page by page basis, which allowed the creation of unique landing pages that fully featured these companies’ services. Users now have a much clearer picture of their options, and of where they can fulfill their financial needs. And while these pages serve as standalone profiles, they can also serve as entry points that drive traffic to Hilco’s main hub as well.
Operating Company Pages
Hilco’s portfolio includes over 22 different trading companies. A majority of these subsidiaries’ business arrives via user searches, and users have specific goals in terms of specialty financial services when they perform those searches, so each of these companies needed to retain their own homepages. We assessed the structure and information architecture of the Hilco Global website on a page by page basis, which allowed the creation of unique landing pages that fully featured these companies’ services. Users now have a much clearer picture of their options, and of where they can fulfill their financial needs. And while these pages serve as standalone profiles, they can also serve as entry points that drive traffic to Hilco’s main hub as well.
Company Directory
Since the website is a main source of contact information for users, Hilco needed a way to easily contact the correct representative. The solution was to create a company directory. This sleek tool gives users just the details they need—without overwhelming them—and offers a well-organized platform to more fully engage with Hilco’s services.
Company Directory
Since the website is a main source of contact information for users, Hilco needed a way to easily contact the correct representative. The solution was to create a company directory. This sleek tool gives users just the details they need—without overwhelming them—and offers a well-organized platform to more fully engage with Hilco’s services.
NAVIGATION
Simplifying Hilco’s website navigation was a major part of addressing the company’s vast array of services and ultimately redefining their online presence. It meant auditing the kinds of strategic insights Hilco offers, and breaking them into four unique categories of solutions: capital, advisory, monetization, and valuation. It was important to make sure each of these could be featured without inundating users with information—instead, keeping them engaged and pointing them in the right direction. We organized the complex display of operating companies, solutions, and services into a mega menu, making it easier for visitors to find the information they need.
MOBILE LAYOUT
This digital transformation included a responsive mobile version of the site that caters to users on the go. It presents all the information found on the desktop site in small, digestible chunks for easily distracted viewers. The new website is fully responsive, and automatically adjusts the layout, font, and image sizes to all resolutions, which ensures a consistent and visually appealing experience across all devices.
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Popcornopolis
Giving New Life to a
Flavorful Brand NCCER Reshaping Education
for Craft Professionals
Flavorful Brand NCCER Reshaping Education
for Craft Professionals