Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.

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Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.

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Texas State Technical College

Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.

Overview

Firstly, TSTC was established in 1965 as the most sophisticated technical-vocational institute in the country. Most importantly, it’s the only state-supported and multiple-campus technical college in Texas! As a result, the college routinely partners with industry government agencies and other educational institutions to execute its student-centered philosophy. Since the site was last redesigned, it houses information, announcements, and legal documents pertaining to all nine campuses. We worked to streamline the information architecture and focus on future students of all ages. Therefore, focusing on those who come to TSTC for skills to enter the job market, change careers, or improve their own lives and community.

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Services

Concept, Conversion Funnel, Customer Journey, UX / UI, Web Design, Web Development, Web Product, Responsive, Copywriting, Ongoing Optimization & Enhancements

Information Architecture Services

Before creating new page designs, we had to identify which content to keep and delete. Therefore, we did a full audit of nearly 20,000 pages across multiple subdomains. Working from extensive audience surveys, stakeholder interviews, and team collaborations, we drew up flow charts, user personas, and journeys. As a result, we created an updated, streamlined information architecture before wireframing a new refreshed concept.

 

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Student Behavior

As a result, our extensive research revealed many key questions that users arrive at the site with.  These questions were not previously being answered. For instance, how do I pay for college? What kind of academic support is available to me? What kind of career can I pursue, and how do I get there? We focused our strategy and design on these questions while making the experience as smooth as possible for TSTC’s most important audiences.

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Innovative and passionate! As a result, it has been a true pleasure working with the TSTC team. Their commitment to their students shows in how they continually push the conventions of an educational site to bring awareness to life-changing career opportunities in the state of Texas.

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Sheriah Altobar Digital Producer

Homepage

The new TSTC homepage uses bold video and photos. Secondly, it focuses on aspirational messaging, bold calls to action, and exploratory content that gets users closer to their key goals. For example, finding a degree program, a career, and applying.

 

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Programs

Firstly, the list of programs offers a robust filter option and a focused search tool that allows users to sort through dozens of courses in TSTC’s catalog. This makes it easier for students to find classes that fit their schedules and other criteria.

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Campuses

Most students that apply know which TSTC campus they’d like to attend. So as a result, we made sure that the campus landing pages are inviting while having all of the needed details. These pages act as mini homepages in their own right.

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Admissions

For instance, most of our work focuses on making sure future students are fully informed before they apply. The redesigned admissions section offers stats and content clearly divided by the target audience so users can get what they need quickly.

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Sitewide Search

Since the redesigned TSTC website remains a clearinghouse for prospective student information, an inclusive sitewide search tool was a must-have. We pair smart content recommendations with a segmented results page to make sure you always find what you’re looking for.

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MOBILE EXPERIENCE

Students are more likely than other user groups to use their smart phones to view the web. As a result, it was crucial that the mobile view was as strong as the desktop version, without losing any function. We made sure the site looks better on a phone than on any other device!

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