With TSTC, we created a digital experience that helps students move from curiosity to action, faster. Simplified pathways, clearer program storytelling, and a structure built around real outcomes.

Summary
Texas State Technical College
Article Name
Texas State Technical College
Description
Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC).
Publisher Name
Isadora Agency
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Texas State Technical College
With TSTC, we created a digital experience that helps students move from curiosity to action, faster. Simplified pathways, clearer program storytelling, and a structure built around real outcomes.
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Texas State Technical College

With TSTC, we created a digital experience that helps students move from curiosity to action, faster. Simplified pathways, clearer program storytelling, and a structure built around real outcomes.
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Over five years, the partnership expanded from a redesign into a fully integrated digital platform supporting 10 campuses, 50+ programs, and connected systems including CRM, enrollment flows, curriculum and syllabi integrations, and LMS tools. In collaboration with TSTC’s leadership and marketing teams, application starts increased 453% and completed submissions rose 217%, reflecting stronger program visibility, clearer pathways, and a foundation built for long-term institutional growth.

Services

Communication Strategy, Conversion Rate Optimization, Ongoing Optimization & Requirements, UI/UX Design, Web Development

Repositioning a Workforce Institution Around Outcomes

TSTC is built around employment. Programs are developed with employers such as Tesla, Chevron, and Samsung. Students enroll to launch careers.

To reflect that mission, messaging shifted from academic descriptions to career outcomes, ROI, and hands-on training. Program pages now emphasize employer partnerships, industry demand, and real student stories. Mobile-first design and high-quality video highlight on-site labs and workforce environments, aligning online discovery with the institution’s Welcome Center and in-person experience.

Cross-department workshops with marketing, admissions, enrollment, and program leaders created alignment around a unified strategy. The result was internal clarity that translated into a clearer pathway for prospective students.

26%
increase in total users
84%
increase in application page traffic
30%
increase in organic traffic
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tstc conclusion01
TSTC CaseStdudies 03

Architecting a Connected Platform

The platform evolved into a WordPress multisite framework supporting multiple website instances and integrated systems. Program taxonomy was restructured across 50+ offerings to eliminate fragmentation between departments. Structured data strengthened SEO and AIO visibility in competitive workforce categories. Content consolidation improved discoverability across campuses.

CRM integration with Element 451 supports lead capture and communication, while Workday linkage connects students through the enrollment lifecycle. An AI-powered search capability, implemented through Element 451, enhances discovery by interpreting natural-language queries and surfacing relevant programs, services, and next steps. Rather than static keyword search, it guides users toward actionable outcomes and reduces friction during high-intent moments.

The architecture also enables shared ownership between teams. TSTC’s internal team can independently manage and expand content while collaborating with our team on more complex enhancements, creating a continuous workflow that accelerates iteration without sacrificing quality.

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TSTC Programs Page

A Strategic Partnership That Scales

What began as a website redesign evolved into a long-term digital partnership. Today, Isadora Agency collaborates directly with leadership, participates in annual planning, and supports ongoing optimization across SEO, AIO, CRO, journey mapping, and AI integration.

The foundation is aligned. The systems are connected. The platform is built to support workforce education at scale.

“TSTC's commitment to their students continues to inspire our team to push the conventions of an educational site aiming to showcase truly life-changing career opportunities in the state of Texas.”
avatar
Sheriah Altobar
Sr. Digital Producer & Account Manager
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"We saw key metrics dramatically improved due to Isadora Agency's work. Their expert insights led to the success of the project."
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Maria Aguirre
VP, Marketing Communication

Business Impact

Increased application starts by 453%

Grew completed submissions by 217%

Achieved 30% organic growth in workforce search categories

Expanded program views by 31% across 50+ offerings

Built an integrated platform supporting 10 campuses and connected systems

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