We’re all made to love music. See how our agency partnered with Ultimate Ears to create a rich and interactive experience, you can almost touch it.

Summary
Ultimate Ears Collaborates With Isadora Agency To Live Out Loud!
Article Name
Ultimate Ears Collaborates With Isadora Agency To Live Out Loud!
Description
Ultimate Ears by Logitech, is a consumer products brand telling the world what stunning sound and quality should look like. View the interactive digital experiences created for UE by Isadora Agency
Publisher Name
Isadora Agency
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UE by Logitech

We’re all made to love music. See how our agency partnered with Ultimate Ears to create a rich and interactive experience, you can almost touch it.

Overview

Ultimate Ears by Logitech, is a global consumer products brand telling the world what stunning sound and quality should look and feel like. They reached out to our agency with the goal of educating consumers and introducing comprehensive product features while pushing the digital envelope. We helped extend their bold, lively brand style to a mobile-first experience that shows off the groundbreaking features of their top-of-the-line Bluetooth speakers. With a focus on user interaction, our collaboration led to hundreds of enhancements in user experience. All for the purpose of establishing a deep emotional connection between customers and the brand’s superior products in the marketplace.

Ultimate Ears

Concept, Customer Journey, UX/UI, Motion Graphics, Web Design & Development, eCommerce, Global Locales, A/B Testing

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Increased
Sales Performance

42%
awards
  • Award
  • Award

Approach

When two teams committed to strategic collaboration come together, incredible opportunities present themselves. In addition to the new pages our digital agency created from scratch, a variety of back-end, content management system, and migration improvements were folded into our work. We even helped configure databases to work together seamlessly, making migrations nearly automatic and saving Ultimate Ears hours of manual work for every update. When you’re a global brand like Ultimate Ears, with a website representing twenty-one locales worldwide, every enhancement opportunity has the potential to provide large-scale results.

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Thank you for the beautiful work that the Isadora Agency team put into making our website award-winning!

Componentdesignsystem via Jonathan Saring Bits Pieces Blog
Ryan Sandoval Global Website Manager

Inspiration

The brand story page was concepted to highlight Ultimate Ears and the brand’s unique approach to manufacturing exceptionally high quality consumer audio products. Ultimate Ears is still evolving and many consumers are just discovering the company and its unique product lines. So having the ability to communicate what sets this audio brand apart from all other portable wireless speaker providers in the market place is the vital factor we considered at every key decision.

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The law of attraction

Our strategists noticed right away that the brand’s visual identity on the web was unfocused and inconsistent. So we made sure that every element on the newly crafted pages were cohesive and reflected the brand. The brand story page was concepted to highlight Ultimate Ears and the brand’s unique approach to manufacturing exceptionally high quality consumer audio products.

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Music whenever, wherever

As the user scrolls down each page the products and lifestyle imagery comes to life. Simple and efficient user flows encourage users to move quickly to key conversion points.

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Backend Infrastructure

Ultimate Ears attracts informed audio enthusiasts looking for wireless audio products with insanely great sound. So we created a strategic experience that captures the customer’s shared love of music through the visual design and brand tailored animations.

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Users are encouraged to engage with the product through an interactive gallery and product features. The animations and creative direction lets users know this is THE speaker to take on an adventure with friends.

Componentdesignsystem via Jonathan Saring Bits Pieces Blog
Isadora Marlow-Morgan President, Isadora Agency

Effectively using mobile channels

Ultimate Ears targets key user groups that include millennials and tech savvy individuals looking for both quality and value in their portable audio products. We knew that the majority of online visitors would find the brand via a mobile device. The immersive experience includes unique strategies that maximizes the capabilities of desktop, mobile, and every screen in between; allowing the target audience to learn and move to purchase quickly. The immersive experience includes unique strategies that maximizes the capabilities of desktop, mobile, and every screen in between; allowing the target audience to learn more and live out loud.

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