It was incredible to concept a gaming experience that stimulates students visually and mentally.
Behind the creative web and app design lies months of strategic collaboration. By identifying emerging trends in online gaming and online education we set out to merge the two. We mapped the student and parent journies though the app creating a sticky experience with immediate feedback on actions and highlighting accomplishments.
Through the parental view users can see progress, identity areas of improvement, set goals and receive regular notifications. We have equipped both parents and students with the tools to facilitate e-learning in the digital arena, that is both measurable and actionable.
While students are visual learners, parents are looking for the rigorous math lessons, customer value and the approach behind the curriculum. Essential player statistics, aggressive curriculum, and the brand’s innovative approach to challenging students were the tactics utilized to engage parents in the e-learning app.
We identified and targeted the different key user groups and created customer-centric experiences. The mobile app is focused on engaging the student to learn, while the web product speaks directly to parents. The user journey and conversion points were meticulously planned out for the web product and mobile application.
With our attention on the user experience and interactivity, we worked with Beast Academy to concept a mobile app and web experience that brings the comic-book style textbooks to life while driving parents to purchase. Quick checkouts with free trials and textbook upsells were also combined to improve cart totals.