News Corp Benefits AI

News Corp partnered with Isadora Agency to reimagine how employees interact with their benefits, designing a secure, AI-powered guide from the ground up. Built to serve multiple business units like Dow Jones, HarperCollins, and the New York Post, this custom solution simplifies access to complex information, personalizes results based on role and business unit, and delivers significant time savings for both employees and HR teams.

Navigating corporate benefits is often time-consuming, confusing, and reliant on manual HR support. For News Corp, this created two major challenges: a rising administrative load for internal teams and low benefits utilization among employees. The goal wasn’t to layer AI on top of the problem, it was to rethink the experience entirely.

Rather than retrofit an off-the-shelf solution, the team invested in a smarter model: a custom AI benefits guide built specifically for News Corp’s people, policies, and security standards. Every decision, from user flow to data logic, was made to support clarity, compliance, and confidence at scale.

Supporting a large, multi-brand enterprise meant serving employees across business units with different benefits, vendors, and eligibility rules, all while maintaining privacy and data integrity. The solution needed to be smart enough to pull from a shared database, yet adaptive enough to tailor each answer based on the user’s business unit and role.

Employees can now ask natural-language questions and receive real-time, context-aware answers, side-by-side plan comparisons, custom benefit recommendations, and links to related resources. The guide responds to questions dynamically, adjusting based on the employee’s eligibility or access level without requiring them to navigate different systems or interfaces.

At the same time, HR teams gain access to anonymized insights like top queries, drop-off points, and benefit gaps. This data helps inform communications and strategy, without storing personal information or user history.

The interface was designed to feel conversational, fast, and trustworthy. Prompt controls make it easy to follow up or refine questions. Familiar patterns and branded visuals ensure a consistent experience across all teams. Whether accessed from a desktop at headquarters or a mobile device in the field, employees get immediate answers tailored to their unique situation.

Behind the scenes, the platform uses custom logic to filter and surface the right content based on role, business unit, and context. It’s a high-trust, low-friction experience built for accuracy and speed.

The platform was designed with long-term adaptability in mind. Through anonymized trend tracking and built-in feedback prompts, HR leaders can continuously refine offerings, update policies, and identify underutilized benefits. The tool collects zero user-specific data, yet still delivers highly relevant answers and system-wide insights.

Security, compliance, and scalability were foundational. Every feature was developed with the enterprise environment in mind, ensuring the system meets both technical and organizational requirements.

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