Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.

Summary
Branding Design - Belkin Business
Article Name
Branding Design - Belkin Business
Description
Belkin Business worked with Isadora Agency to establish a clear brand design strategy and marketing communication.
Publisher Name
Isadora Agency
Publisher Logo

Hilco Global

Another digital transformation, for the financial services industry. Hilco Global, a financial services company with 20+ subsidiary operating companies, excels at asset valuation and maximizing financial returns. Hilco Global partnered with us to organize and merge 11 different websites into a new cohesive and dynamic experience.

NCCER

Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.

Brookfield Residential

Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing digital product design to enhance the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display their beautiful communities.

Popcornopolis

Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.

The Honest Company

The Honest Company partnered with Isadora Agency, a premier eCommerce web design agency, for facilitating the brand's online sales of baby and beauty products. The new aesthetic is a blend of utility and minimalism. See how we incorporated innovative features and design elements that enhance all beauty and baby products.

TravelStore

Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele.

Texas State Technical College

Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.

LiveNation

The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.

Sunbit

In short, Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products and dashboard design. Therefore, the brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.

Upli

Could employers dramatically enhance employee financial wellness through a feature-rich mobile app design?  Discover how our agency's comprehensive design solved this Fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.

Kelley Blue Book

A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.

Razor USA

Razor is a leading personal transportation brand;  it brought scooters out of the attic and put them on sidewalks across America. When Razor needed to up their sales game, they approached us for eCommerce website design and development. We gave this iconic youth brand a hip upgrade that inspired a whole new audience to want to take Razor for a spin.

News Corp

  Webby Badge V2 News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as an enterprise web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way.

Barnum by Mass Mutual

Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors. As an experienced B2B website design agency our user experience team cracked the formula for uniting independent advisors under a single digital destination for financial and wealth management, increasing adoption and conversion nationwide.

UE by Logitech

We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.

Belkin Business

Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.

Palm Bay International

An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business through custom web development.

PowerSchool

PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.

Martinkovic Milford

A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation through a web redesign.

Virco

Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.

Report by Steve Madden

A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive ecommerce design targeted at female millennials.

Beast Academy

Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
Back

Belkin Business

Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.

Overview

Certainly, in the competitive consumer electronic parts market, only a few brands compete. However, Belkin is the most known of these industry leaders. As a result of their well-known consumer vertical, Belkin Business worked with Isadora Agency to establish a clear brand design strategy and marketing communication. Therefore, positioning the vertical for growth.

Belkin Business

Services

Sales tool-kits, interactive web experience, banner ads, acrylic conference displays, digital signage, flyers

Belkin Billboard@2x

Approach

In short, brands worldwide count on Belkin for business solutions. Therefore, the Belkin name signals reliable and efficient solutions for workplace tech. However, these vital qualities weren’t shown in the branding of their division. So our team created comprehensive brand design guidelines, informed by the brand’s logo and values, and an impactful positioning statement.

Belkin Branding 1 Belkin Branding 2@2x
Belkin Branding 3@2x

Inspiration

Firstly, the new brand strategy empowers employees to better communicate core values with partners at each consumption point. Secondly, a focused positioning statement and brand design promise provide Belkin Business with recognition within the target audience while building brand equity. As a result, a comprehensive brand deck defined how the world will see and understand Belkin. From value propositions, positioning, and brand promise to typefaces, color palette, and photography. So, the result was a set of robust guidelines that ensure an integrated and cohesive marketing approach company wide.

Belkin Inspiration 1@2x Belkin Inspiration 2@2x
Belkin Inspiration 3@2x
Belkin Inspiration 4@2x Belkin Inspiration 6@2x

Marketing Collateral

For instance, with a defined style and tone of voice, we applied the Belkin brand uniformly across the media. Certainly, the goal was to better serve sales representatives, whose needs change every season, Therefore, we prepared comprehensive toolkits that describe specific products’ benefits to buyers and end users.

Belkin Screenshot 1@2x

Sales Toolkits

In short, each tool-kit has its own theme and marketing focus.  Meanwhile comprised of digital displays, posters, flyers, banner ads, and e-mail newsletters. In addition, every piece of marketing collateral is editable. Therefore, allowing sales staff to personalize the material and make sure customers have easy access to contact information.

Belkin Screenshot 2@2x

A personalized ecosystem

In addition to marketing single products and product families, Belkin needed help to show how products work together. Meanwhile, we concepted a microsite that allows users to create a personalized workstation. For example, by choosing products from eight categories, ranging from connectivity to surge protection to peripherals. After that, by selecting compatible products. In conclusion, users can either e-mail a wishlist or proceed to the Belkin eCommerce website to buy.

Belkin Desktop Guide@2xB
See more
UE by Logitech An Amplified User Experience Palm Bay International A Sophisticated Brand
Gets a Sleek Update