Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.
In short, brands worldwide count on Belkin for business solutions. Therefore, the Belkin name signals reliable and efficient solutions for workplace tech. However, these vital qualities weren’t shown in the branding of their division. So our team created comprehensive brand design guidelines, informed by the brand’s logo and values, and an impactful positioning statement.
Firstly, the new brand strategy empowers employees to better communicate core values with partners at each consumption point. Secondly, a focused positioning statement and brand design promise provide Belkin Business with recognition within the target audience while building brand equity. As a result, a comprehensive brand deck defined how the world will see and understand Belkin. From value propositions, positioning, and brand promise to typefaces, color palette, and photography. So, the result was a set of robust guidelines that ensure an integrated and cohesive marketing approach company wide.
For instance, with a defined style and tone of voice, we applied the Belkin brand uniformly across the media. Certainly, the goal was to better serve sales representatives, whose needs change every season, Therefore, we prepared comprehensive toolkits that describe specific products’ benefits to buyers and end users.
In short, each tool-kit has its own theme and marketing focus. Meanwhile comprised of digital displays, posters, flyers, banner ads, and e-mail newsletters. In addition, every piece of marketing collateral is editable. Therefore, allowing sales staff to personalize the material and make sure customers have easy access to contact information.
In addition to marketing single products and product families, Belkin needed help to show how products work together. Meanwhile, we concepted a microsite that allows users to create a personalized workstation. For example, by choosing products from eight categories, ranging from connectivity to surge protection to peripherals. After that, by selecting compatible products. In conclusion, users can either e-mail a wishlist or proceed to the Belkin eCommerce website to buy.