Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in consumer packaged goods, the brand needed to keep up with increasing demand from devoted fans. Therefore, a modern, attractive eCommerce website design was key.

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Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in consumer packaged goods, the brand needed to keep up with increasing demand from devoted fans. Therefore, a modern, attractive eCommerce website design was key.

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Popcornopolis

Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in consumer packaged goods, the brand needed to keep up with increasing demand from devoted fans. Therefore, a modern, attractive eCommerce website design was key.

Overview

Popcornopolis is a leader in gourmet packaged popcorn, driving demand for sweet and savory treats among consumers who want the most consistent, high-quality products. The brand’s mission is to deliver timeless, thoughtfully formulated, premium flavors to snackers of all ages.

 

The brand needed to modernize its website shopping experience. In addition to giving customers easy access to all their favorite flavors, Popcoronopolis wanted to present flexible options for creating unique assortments. Our expertise in eCommerce website design let us guide Popcornopolis to rethink its product organization from the ground up, devise shopping options that serve all kinds of popcorn enthusiasts and show visitors how Popcornopolis can sweeten up all of life’s special occasions, big and small.

 

 

Popcornopolis

Discovery, Consumer Research, UX/UI, Web Design, Motion Graphics, eCommerce website design, eCommerce Development, ERP Integration

We were tasked with helping Popcornopolis transition its brand image from a traditional, American heritage brand to something fresher. This culminated in patterned color blocks and cutout close-ups of Popcornopolis’s 100% real ingredients. Script headings and bold sans-serif body copy inject personality while remaining legible. As a result, we created a hipper, more colorful brand image that is more attractive to indulgent and health-conscious snackers alike.

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We are extraordinarily grateful for the time your team willingly gave and still gives to help us propel this brand and business unit forward.

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Yvette Justice VP | Ecommerce

Ecommerce Website Design Strategy

Isadora Agency audited every page of Popcornopolis’s existing website, interviewed an array of employees, and even sought input from customers before drawing up a revised information architecture that put Popcornopolis’s best features first. We led with the flexible buying options that customers find most useful, and restructured product categories to create a truly shopping-first experience that makes it easy to find the snacks you crave.

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It’s always rewarding to collaborate with a team that is passionate about their products. The Popcornopolis brand is all about elevating everyday moments and their team’s enthusiasm really helped us bring that joyful energy to the forefront with a site experience that feels bright and indulgent.

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Carina Lora Senior Digital Producer

GLOBAL STYLES

To complement Popconopolis’s new packaging and retail strategy, we introduced a bold new color palette that builds on classic, recognizable colors, and echoes tones of the most popular flavors. The result is a vibrant, versatile, cornucopia of color that draws the eye without overwhelming the screen.

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Homepage

The new homepage hero spotlights a single featured flavor at a time, allowing Popcornopolis to show off its hottest new formulation, a bestseller, or a seasonal favorite. The background changes complement the flavor, packaging type, and ingredient elements, creating an enticing experience for every new user.

Homepage

The new homepage hero spotlights a single featured flavor at a time, allowing Popcornopolis to show off its hottest new formulation, a bestseller, or a seasonal favorite. The background changes complement the flavor, packaging type, and ingredient elements, creating an enticing experience for every new user.

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Product Detail Page

Our aim with the product detail page was to give the user all the information they need to make a purchase without asking them to scroll. A large silhouette product photo shows customers exactly what will be added to the cart. User reviews and customization options are included in the hero section to streamline and simplify decision-making.

Product Detail Page

Our aim with the product detail page was to give the user all the information they need to make a purchase without asking them to scroll. A large silhouette product photo shows customers exactly what will be added to the cart. User reviews and customization options are included in the hero section to streamline and simplify decision-making.

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Create Your Own

Popcornopolis customers know what they want. Therefore, we designed the Create Your Own section to give them the freedom to customize a personalized assortment of favorite flavors. The smooth step-by-step approach makes it fun to mix and match and builds excitement for the tailored box that will arrive at their doorstep.

Create Your Own

Popcornopolis customers know what they want. Therefore, we designed the Create Your Own section to give them the freedom to customize a personalized assortment of favorite flavors. The smooth step-by-step approach makes it fun to mix and match and builds excitement for the tailored box that will arrive at their doorstep.

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MOBILE EXPERIENCE

We know a majority of Popcornopolis shoppers visit the site from their phones so we designed the site to shine in mobile browsers. Shopping remains as efficient as ever; customers can find what they want quickly and enjoy their favorite Popcornopolis flavors as soon as possible.

Popcornopolis Mobile Homepage
Popcornopolis Product Page Mobile
Popcornopolis Create Your Own Mobile Page
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