PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.

Summary
PowerSchool
Article Name
PowerSchool
Description
PowerSchool collaborates with Isadora Agency to rethink the brand's digital infrastructure, educational user experience and to transition from a product based approach to a persona based approach.
Publisher Name
Isadora Agency
Publisher Logo

The Honest Company

The Honest Company partnered with Isadora Agency to enhance its e-commerce product lines and subscription program. Providing parents with clear options and ease of use created an accommodating, values-friendly experience that improved customer engagement and retention.

Tilton School

An empowering, exploratory learning environment brought to life online. Isadora Agency partnered with New Hampshire-based Tilton School to build the student community with a fresh, dynamic digital viewbook.

Popcornopolis

Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.

Hilco Global

Hilco Global, a financial services company with 20 subsidiary operating companies, excels at asset valuation and in maximizing financial returns. Isadora Agency supported Hilco through a digital transformation, resulting in a new, refined website and dynamic brand presence.

NCCER

Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.

Brookfield Residential

Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing user experience design to enhance the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display their beautiful communities.

The Honest Company

The Honest Company partnered with Isadora Agency, a premier eCommerce web design agency, for facilitating the brand's online sales of baby and beauty products. The new aesthetic is a blend of utility and minimalism. See how we incorporated innovative features and design elements that enhance all beauty and baby products.

TravelStore

Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele.

Texas State Technical College

Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.

LiveNation

The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.

Sunbit

In short, Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products and dashboard design. Therefore, the brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.

Upli

Could employers dramatically enhance employee financial wellness through a feature-rich mobile app design?  Discover how our agency's comprehensive design solved this Fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.

Kelley Blue Book

A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.

Razor USA

Razor is a leading personal transportation brand;  it brought scooters out of the attic and put them on sidewalks across America. When Razor needed to up their sales game, they approached us for eCommerce website design and development. We gave this iconic youth brand a hip upgrade that inspired a whole new audience to want to take Razor for a spin.

News Corp

  Webby Badge V2 News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way.

Barnum by Mass Mutual

Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors. As an experienced B2B website design agency our user experience team cracked the formula for uniting independent advisors under a single digital destination for financial and wealth management, increasing adoption and conversion nationwide.

UE by Logitech

We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.

Belkin Business

Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.

Palm Bay International

An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.

PowerSchool

PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.

Martinkovic Milford

A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation.

Virco

Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.

Report by Steve Madden

A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.

Beast Academy

Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
Back

PowerSchool

PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.
Scroll down

Educational Experience Overview

In short, the executives at PowerSchool imagined a digital solution and K-12 education technology platform that fuels operations, teacher empowerment, student growth, and family engagement. Certainly, this is the stuff PowerSchool is made of! Therefore, a well-established brand with over 100 million users in full growth mode. So, the brand partnered with Isadora Agency to rethink school administration and the powerful software behind it. After that, together we transitioned from a product selling approach to a persona based approach. In addition, our digital agency helped position PowerSchool products as a robust ecosystem of solutions able to transform school operations and re-align classroom technology.

PowerSchool

Services

Brand Strategy, Concept, UX/UI, Web Design & Development, CMS Integration, Analytics & Optimization

multiple color boxes including testimonial on the company and statistic

Thanks to the Isadora team, our site now allows us to position ourselves as a thought leader in the education market. We had multiple compliments, not just internally but externally, on the site design and how it really reflects our company.

jennifer
Jennifer Robertson
Digital Media & Design Manager, PowerSchool

Approach

Firstly, we began with a comprehensive website audit to determine what improvements would drive the greatest performance. Secondly, stakeholder interviews with cross functional departments including the CEO were an integral part of our discovery process. In addition, we included a competitor review and evaluated factors such as key services and points of difference when reviewing competitors. So, we created user personas to identify and detail the important nuances of primary and secondary user groups. Therefore, our robust website audit establishes a powerful foundation prior to even starting the new website. In addition, it facilitates the creation of a super effective marketing tool for PowerSchool.

website persona example showing a user's occupation, KPIs, goals website wireframe example showing a hero image area and multiple content blocks
little girl looking at computer in a classroom with her teacher

Inspiration

For example, interactive features were incorporated to allow PowerSchool’s five distinct audiences the ability to personalize their educational experience. Therefore, by driving each group to more relevant content we were able to directly address specific user questions. In addition, Pain points and user goals were addressed through a user’s unique lens.

blue and pink graph showing math score improving multiple colorful squares with site information
a green square with School Operations text on top of a yellow square with Empowered Teachers text
hero image with blue background and smart watch to the right of hero text

A connected ecosystem

Most importantly, PowerSchool has comprehensive coverage in all areas of education. So, our team made certain to communicate products as complimentary solutions. Therefore, the solutions also provide educators with a full service ecosystem and educational user experience, rather than focusing on individual products.

homepage screenshot

Advanced lead generation tactics

Certainly, we have the ability to drive lead generation in a variety of ways. For example, these include micro conversion forms, case study downloads, and strategically placed calls to action. In addition, strong messaging and engaging titles also encourage a user to read more and move further along conversion funnels.

community page example

Establishing B2B trust

PowerSchool has the largest community in K12 education technology with over 100 million educational users and 6600 school districts. So it was essential to utilize brand equity through a robust community area facilitating social credibility and member engagement.

PowerSchool Website Design Collage

Tapping into a massive community

With a wealth of knowledge and content resources available, we took full advantage of PowerSchool’s vast library of content. Users now have access to a variety of thought leadership content. In addition, the inclusive community page joins PowerSchool users from all over the world, while advanced search capability allows educational users to find resources quickly.

two phones floating to the left of a paragraph about the mobile downloads

Responsive

Our web designers took the time to optimize the mobile and tablet view to ensure users are consuming the best educational experience possible. The PowerSchool website is now updated on a continuous basis with new informative white papers, eBooks, and case studies highlighting customer success.

mobile menu
mobile hero image
mobile testimonial example
See more
Palm Bay International A Sophisticated Brand
Gets a Sleek Update
Martinkovic Milford High-End Architecture
that Pushes Boundaries