News Corp partnered with Isadora Agency to redesign how employees access and understand their benefits. The result is a secure, AI-powered guide that delivers instant, personalized answers and simplifies HR support across brands like Dow Jones, HarperCollins, and the New York Post.
News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way. 
Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele. In short, the executives at PowerSchool imagined a digital solution and K-12 education technology platform that fuels operations, teacher empowerment, student growth, and family engagement. Certainly, this is the stuff PowerSchool is made of! Therefore, a well-established brand with over 100 million users in full growth mode. So, the brand partnered with Isadora Agency to rethink school administration and the powerful software behind it. After that, together we transitioned from a product selling approach to a persona based approach. In addition, our digital agency helped position PowerSchool products as a robust ecosystem of solutions able to transform school operations and re-align classroom technology.
Brand Strategy, Concept, UX/UI, Web Design & Development, CMS Integration, Analytics & Optimization
Thanks to the Isadora team, our site now allows us to position ourselves as a thought leader in the education market. We had multiple compliments, not just internally but externally, on the site design and how it really reflects our company.
Firstly, we began with a comprehensive website audit to determine what improvements would drive the greatest performance. Secondly, stakeholder interviews with cross functional departments including the CEO were an integral part of our discovery process. In addition, we included a competitor review and evaluated factors such as key services and points of difference when reviewing competitors. So, we created user personas to identify and detail the important nuances of primary and secondary user groups. Therefore, our robust website audit establishes a powerful foundation prior to even starting the new website. In addition, it facilitates the creation of a super effective marketing tool for PowerSchool.
For example, interactive features were incorporated to allow PowerSchool’s five distinct audiences the ability to personalize their educational experience. Therefore, by driving each group to more relevant content we were able to directly address specific user questions. In addition, Pain points and user goals were addressed through a user’s unique lens.
Most importantly, PowerSchool has comprehensive coverage in all areas of education. So, our team made certain to communicate products as complimentary solutions. Therefore, the solutions also provide educators with a full service ecosystem and educational user experience, rather than focusing on individual products.
Certainly, we have the ability to drive lead generation in a variety of ways. For example, these include micro conversion forms, case study downloads, and strategically placed calls to action. In addition, strong messaging and engaging titles also encourage a user to read more and move further along conversion funnels.
PowerSchool has the largest community in K12 education technology with over 100 million educational users and 6600 school districts. So it was essential to utilize brand equity through a robust community area facilitating social credibility and member engagement.
With a wealth of knowledge and content resources available, we took full advantage of PowerSchool’s vast library of content. Users now have access to a variety of thought leadership content. In addition, the inclusive community page joins PowerSchool users from all over the world, while advanced search capability allows educational users to find resources quickly.
Our web designers took the time to optimize the mobile and tablet view to ensure users are consuming the best educational experience possible. The PowerSchool website is now updated on a continuous basis with new informative white papers, eBooks, and case studies highlighting customer success.
