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Razor USA
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Belkin Business
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Overview
The executives at PowerSchool imagined a digital solution and K-12 education technology platform that fuels operations, teacher empowerment, student growth, and family engagement. This is the stuff PowerSchool is made of. A well-established brand with over 100 million users in full growth mode. The brand partnered with Isadora Agency to rethink school administration and the powerful software behind it. Together we transitioned from a product selling approach to a persona based approach. In addition, our digital agency helped position PowerSchool products as a robust ecosystem of solutions able to transform school operations and re-align classroom technology.
Services
Brand Strategy, Concept, UX/UI, Web Design & Development, CMS Integration, Analytics & Optimization
Increased Conversion
73%Thanks to the Isadora team, our site now allows us to position ourselves as a thought leader in the education market. We had multiple compliments, not just internally but externally, on the site design and how it really reflects our company.
Approach
We began with a comprehensive website audit to determine what improvements would drive the greatest performance. Stakeholder interviews with cross functional departments including the CEO was an integral part of our discovery process. In addition, we included a competitor review and evaluated factors such as key services and points of difference when reviewing competitors. We created user personas to identify and detail the important nuances of primary and secondary user groups. Our robust website audit establishes a powerful foundation prior to even starting the new website. It also facilitates the creation of a super effective marketing tool for PowerSchool.
Inspiration
Interactive features were incorporated to allow PowerSchool’s five distinct audiences the ability to personalize their user experience. By driving each group to more relevant content we were able to directly address specific user questions. Pain points and user goals were also address through a user’s unique lens.
A connected ecosystem
PowerSchool has comprehensive coverage in all areas of education. So our team made certain to communicate products as complimentary solutions. These solutions also provide educators with a full service ecosystem and educational user experience, rather than focusing on individual products.
Advanced lead generation tactics
We have the ability to drive lead generation in a variety of ways. These include micro conversion forms, case study downloads and strategically placed calls to action. Strong messaging and engaging titles also encourage a user to read more and move further along conversion funnels.
Establishing B2B trust
PowerSchool has the largest community in K12 education technology with over 100 million educational users and 6600 school districts. So it was essential to utilize brand equity through a robust community area facilitating social credibility and member engagement.
Tapping into a massive community
With a wealth of knowledge and content resources available, we took full advantage of PowerSchool’s vast library of content. Users now have access to a variety of thought leadership content. In addition, the inclusive community page joins PowerSchool users from all over the world, while advanced search capability allows educational users to find resources quickly.
Responsive
Our web designers took the time to optimize the mobile and tablet view to ensure users are consuming the best educational user experience possible. The PowerSchool website is now updated on a continuous basis with new informative white papers, eBooks, and case studies highlighting customer success.
