Thanks to the Isadora team, our site now allows us to position ourselves as a thought leader in the education market. We had multiple compliments, not just internally but externally, on the site design and how it really reflects our company.
Firstly, we began with a comprehensive website audit to determine what improvements would drive the greatest performance. Secondly, stakeholder interviews with cross functional departments including the CEO were an integral part of our discovery process. In addition, we included a competitor review and evaluated factors such as key services and points of difference when reviewing competitors. So, we created user personas to identify and detail the important nuances of primary and secondary user groups. Therefore, our robust website audit establishes a powerful foundation prior to even starting the new website. In addition, it facilitates the creation of a super effective marketing tool for PowerSchool.
For example, interactive features were incorporated to allow PowerSchool’s five distinct audiences the ability to personalize their educational experience. Therefore, by driving each group to more relevant content we were able to directly address specific user questions. In addition, Pain points and user goals were addressed through a user’s unique lens.
Most importantly, PowerSchool has comprehensive coverage in all areas of education. So, our team made certain to communicate products as complimentary solutions. Therefore, the solutions also provide educators with a full service ecosystem and educational user experience, rather than focusing on individual products.
Certainly, we have the ability to drive lead generation in a variety of ways. For example, these include micro conversion forms, case study downloads, and strategically placed calls to action. In addition, strong messaging and engaging titles also encourage a user to read more and move further along conversion funnels.
PowerSchool has the largest community in K12 education technology with over 100 million educational users and 6600 school districts. So it was essential to utilize brand equity through a robust community area facilitating social credibility and member engagement.
With a wealth of knowledge and content resources available, we took full advantage of PowerSchool’s vast library of content. Users now have access to a variety of thought leadership content. In addition, the inclusive community page joins PowerSchool users from all over the world, while advanced search capability allows educational users to find resources quickly.
Our web designers took the time to optimize the mobile and tablet view to ensure users are consuming the best educational experience possible. The PowerSchool website is now updated on a continuous basis with new informative white papers, eBooks, and case studies highlighting customer success.