PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.

Summary
PowerSchool's Educational User Experience - Over 100 Million Users In 70 Countries
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PowerSchool's Educational User Experience - Over 100 Million Users In 70 Countries
Description
PowerSchool collaborates with Isadora Agency to rethink the brand's digital infrastructure, educational user experience and to transition from a product based approach to a persona based approach.
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Isadora Agency
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PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.

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PowerSchool

PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.

Educational Experience Overview

In short, the executives at PowerSchool imagined a digital solution and K-12 education technology platform that fuels operations, teacher empowerment, student growth, and family engagement. Certainly, this is the stuff PowerSchool is made of! Therefore, a well-established brand with over 100 million users in full growth mode. So, the brand partnered with Isadora Agency to rethink school administration and the powerful software behind it. After that, together we transitioned from a product selling approach to a persona based approach. In addition, our digital agency helped position PowerSchool products as a robust ecosystem of solutions able to transform school operations and re-align classroom technology.

PowerSchool

Brand Strategy, Concept, UX/UI, Web Design & Development, CMS Integration, Analytics & Optimization

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Thanks to the Isadora team, our site now allows us to position ourselves as a thought leader in the education market. We had multiple compliments, not just internally but externally, on the site design and how it really reflects our company.

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Jennifer Robertson Digital Media & Design Manager, PowerSchool

Approach

Firstly, we began with a comprehensive website audit to determine what improvements would drive the greatest performance. Secondly, stakeholder interviews with cross functional departments including the CEO were an integral part of our discovery process. In addition, we included a competitor review and evaluated factors such as key services and points of difference when reviewing competitors. So, we created user personas to identify and detail the important nuances of primary and secondary user groups. Therefore, our robust website audit establishes a powerful foundation prior to even starting the new website. In addition, it facilitates the creation of a super effective marketing tool for PowerSchool.

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Inspiration

For example, interactive features were incorporated to allow PowerSchool’s five distinct audiences the ability to personalize their educational experience. Therefore, by driving each group to more relevant content we were able to directly address specific user questions. In addition, Pain points and user goals were addressed through a user’s unique lens.

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A connected ecosystem

Most importantly, PowerSchool has comprehensive coverage in all areas of education. So, our team made certain to communicate products as complimentary solutions. Therefore, the solutions also provide educators with a full service ecosystem and educational user experience, rather than focusing on individual products.

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Advanced lead generation tactics

Certainly, we have the ability to drive lead generation in a variety of ways. For example, these include micro conversion forms, case study downloads, and strategically placed calls to action. In addition, strong messaging and engaging titles also encourage a user to read more and move further along conversion funnels.

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Establishing B2B trust

PowerSchool has the largest community in K12 education technology with over 100 million educational users and 6600 school districts. So it was essential to utilize brand equity through a robust community area facilitating social credibility and member engagement.

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Tapping into a massive community

With a wealth of knowledge and content resources available, we took full advantage of PowerSchool’s vast library of content. Users now have access to a variety of thought leadership content. In addition, the inclusive community page joins PowerSchool users from all over the world, while advanced search capability allows educational users to find resources quickly.

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Responsive

Our web designers took the time to optimize the mobile and tablet view to ensure users are consuming the best educational experience possible. The PowerSchool website is now updated on a continuous basis with new informative white papers, eBooks, and case studies highlighting customer success.

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