UPLI – App UI Design
Could employers dramatically enhance employee financial wellness through a feature-rich mobile app? Discover how our agency's comprehensive app UI design solved this Fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.
KBB – UX Design System
Kelley Blue Book approached our digital agency for a modern look and feel across various websites. Numerous web products lacked consistency. This popular car valuation brand also required a focus on conversion. So our team designed a UX design system for speed and scalability!
Gartner
Gartner is the world’s leading research and advisory company, providing essential market data and insights for industry leaders. Learn how content organization, strategic thinking, and a new UX design system for GDM's customer portal turned a brand's information expertise into an industry-leading software resource.
Razor USA
We gave an iconic youth brand a hip lifestyle upgrade that inspired a whole new audience to want to take Razor's products for a spin.
News Corp
A first of its kind benefits hub that highlights benefits for each stage of an employee's life. See how our web design company created a transformational experience that makes benefits tailored and easily consumable.
Barnum by Mass Mutual
Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors. Our user experience team cracked the formula for uniting independent advisors under a single digital destination for financial and wealth management, increasing adoption and conversion nationwide.
UE by Logitech
We’re all made to love music. See how our agency partnered with Ultimate Ears to create a rich and interactive experience, you can almost touch it.
The Marvin Group
We built an integrated digital experience and crafted an aviation website design that streamlines the navigation, showcases product innovation, and reaffirms a commitment to long-term customer satisfaction.
Belkin Business
Guiding the way partners and staff perceive and engage with the brand by aligning business and consumer verticals, highlighting differentiators and reclaiming leadership.
Palm Bay International
An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.
PowerSchool
PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.
Martinkovic Milford
A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation.
Virco
Since 1950 Virco has supplied quality furniture for America's K-12 schools. Discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment.
Report by Steve Madden
A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.
Beast Academy
Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
Outward Hound
Outward Hound has cultivated a loyal customer following for pet lovers everywhere. Learn how our specialists employed advanced conversion tactics for the brand's robust new eCommerce solution.
Overview
The executives at PowerSchool imagined a digital solution and K-12 education technology platform that fuels operations, teacher empowerment, student growth, and family engagement. This is the stuff PowerSchool is made of. A well-established brand with over 100 million users in full growth mode. The brand partnered with Isadora Agency to rethink school administration and the powerful software behind it. Together we transitioned from a product selling approach to a persona based approach. In addition, our digital agency helped position PowerSchool products as a robust ecosystem of solutions able to transform school operations and re-align classroom technology.
Services
Brand Strategy, Concept, UX/UI, Web Design & Development, CMS Integration, Analytics & Optimization
Increased Conversion
73%Thanks to the Isadora team, our site now allows us to position ourselves as a thought leader in the education market. We had multiple compliments, not just internally but externally, on the site design and how it really reflects our company.
Approach
We began with a comprehensive website audit to determine what improvements would drive the greatest performance. Stakeholder interviews with cross functional departments including the CEO was an integral part of our discovery process. In addition, we included a competitor review and evaluated factors such as key services and points of difference when reviewing competitors. We created user personas to identify and detail the important nuances of primary and secondary user groups. Our robust website audit establishes a powerful foundation prior to even starting the new website. It also facilitates the creation of a super effective marketing tool for PowerSchool.
Inspiration
Interactive features were incorporated to allow PowerSchool’s five distinct audiences the ability to personalize their user experience. By driving each group to more relevant content we were able to directly address specific user questions. Pain points and user goals were also address through a user’s unique lens.
A connected ecosystem
PowerSchool has comprehensive coverage in all areas of education. So our team made certain to communicate products as complimentary solutions. These solutions also provide educators with a full service ecosystem and educational user experience, rather than focusing on individual products.
Advanced lead generation tactics
We have the ability to drive lead generation in a variety of ways. These include micro conversion forms, case study downloads and strategically placed calls to action. Strong messaging and engaging titles also encourage a user to read more and move further along conversion funnels.
Establishing B2B trust
PowerSchool has the largest community in K12 education technology with over 100 million educational users and 6600 school districts. So it was essential to utilize brand equity through a robust community area facilitating social credibility and member engagement.
Tapping into a massive community
With a wealth of knowledge and content resources available, we took full advantage of PowerSchool’s vast library of content. Users now have access to a variety of thought leadership content. In addition, the inclusive community page joins PowerSchool users from all over the world, while advanced search capability allows educational users to find resources quickly.
Responsive
Our web designers took the time to optimize the mobile and tablet view to ensure users are consuming the best educational user experience possible. The PowerSchool website is now updated on a continuous basis with new informative white papers, eBooks, and case studies highlighting customer success.
