Gartner
Gartner is the world’s leading research and advisory company, providing essential market data and insights for industry leaders. Learn how content organization, strategic thinking, and a new UX design system for GDM's customer portal turned a brand's information expertise into an industry-leading software resource.
Razor USA
We gave an iconic youth brand a hip lifestyle upgrade that inspired a whole new audience to want to take Razor's products for a spin.
News Corp
A first of its kind benefits hub that highlights benefits for each stage of an employee's life. See how our web design company created a transformational experience that makes benefits tailored and easily consumable.
Barnum by Mass Mutual
Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors. Our user experience team cracked the formula for uniting independent advisors under a single digital destination for financial and wealth management, increasing adoption and conversion nationwide.
UE by Logitech
We’re all made to love music. See how our agency partnered with Ultimate Ears to create a rich and interactive experience, you can almost touch it.
The Marvin Group
We built an integrated digital experience and crafted an aviation website design that streamlines the navigation, showcases product innovation, and reaffirms a commitment to long-term customer satisfaction.
Belkin Business
Guiding the way partners and staff perceive and engage with the brand by aligning business and consumer verticals, highlighting differentiators and reclaiming leadership.
Palm Bay International
An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.
PowerSchool
PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.
Martinkovic Milford
A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation.
Virco
Since 1950 Virco has supplied quality furniture for America's K-12 schools. Discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment.
Report by Steve Madden
A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.
Beast Academy
Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
Outward Hound
Outward Hound has cultivated a loyal customer following for pet lovers everywhere. Learn how our specialists employed advanced conversion tactics for the brand's robust new eCommerce solution.
Overview
Steve Madden communicates directly with ultra-chic women through fashion forward Report Signature. The brand’s loyal customers want what’s new and on trend when making these value driven purchases. They also want a shopping experience that is intuitive yet enjoyable to use.
Increased Sales Performance
33%Creating an e-commerce website that provides a highly enjoyable, yet efficient experience for purchasing was a key objective.
Approach
With a robust and powerful eCommerce solution in mind, we created user journey maps that were engaging, while ultimately driving conversion and purchase. Refinement of categories and product type was an area we paid special attention to. Big and bold options for refinement were placed at the top of the page so that users could immediately engage and find products effortlessly. Users are now able to sort and refine based on collection, style, size and price, all within seconds. A non-traditional layout was used for the product gallery page in combination with large, crisp product photography to showcase quality and entice users. Product pages showcase only the pertinent information and product angles to allow for a minimalist design aesthetic.
Inspiration
We optimized the overall shopping experience (browsing, selecting, and purchasing products) to be super easy and enjoyable. A non-traditional layout was designed to prominently showcase products in a variety of close-up angles, allowing consumers to see the quality of the products.
Optimal Refinement
Big bold blocks for refinement were placed at the top of product pages, giving shoppers the ability to find specific shoes quickly.
Fan Enagament
Our agency created several unique pages including the Fans page, where fashion influencers feel like they are part of the brand by submitting photos to get featured on the website. The Reporter page dynamically pulls in various social media content for visitors while automatically keeping the website relevant.
Animation
Subtle movement of elements and modular blocks of content move into the view as the user scrolls down the homepage.
Mobile first shopping
With responsive design and development there was a heavy focus on seamless functionality and a terrific shopping experience across smaller devices. We optimized website pages to make the viewing experience less cluttered and easier for people to scroll and swipe. We also ensured purchasing product, especially going through the cart and account pages quickly, was possible on both desktop and mobile experiences.
