A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.
Creating an e-commerce website that provides a highly enjoyable, yet efficient experience for purchasing was a key objective.
With a robust and powerful eCommerce solution in mind, we created user journey maps that were engaging, while ultimately driving conversion and purchase. Refinement of categories and product type was an area we paid special attention to. Big and bold options for refinement were placed at the top of the page so that users could immediately engage and find products effortlessly. Users are now able to sort and refine based on collection, style, size and price, all within seconds. A non-traditional layout was used for the product gallery page in combination with large, crisp product photography to showcase quality and entice users. Product pages showcase only the pertinent information and product angles to allow for a minimalist design aesthetic.
We optimized the overall shopping experience (browsing, selecting, and purchasing products) to be super easy and enjoyable. A non-traditional layout was designed to prominently showcase products in a variety of close-up angles, allowing consumers to see the quality of the products.
Big bold blocks for refinement were placed at the top of product pages, giving shoppers the ability to find specific shoes quickly.
Our agency created several unique pages including the Fans page, where fashion influencers feel like they are part of the brand by submitting photos to get featured on the website. The Reporter page dynamically pulls in various social media content for visitors while automatically keeping the website relevant.
Subtle movement of elements and modular blocks of content move into the view as the user scrolls down the homepage.
With responsive design and development there was a heavy focus on seamless functionality and a terrific shopping experience across smaller devices. We optimized website pages to make the viewing experience less cluttered and easier for people to scroll and swipe. We also ensured purchasing product, especially going through the cart and account pages quickly, was possible on both desktop and mobile experiences.