A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.

Summary
Report by Steve Madden
Article Name
Report by Steve Madden
Description
Steve Madden communicates directly with ultra-chic women through fashion forward Report Signature.
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Isadora Agency
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Report by Steve Madden

A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.
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Overview

Steve Madden communicates directly with ultra-chic women through fashion forward Report Signature. The brand’s loyal customers want what’s new and on trend when making these value driven purchases. They also want a shopping experience that is intuitive yet enjoyable to use.

Video thumbnail showing two women's legs and heels on

Creating an e-commerce website that provides a highly enjoyable, yet efficient experience for purchasing was a key objective.

Alex
Alex Mathias
VP Client Services, Isadora Agency

Approach

With a robust and powerful eCommerce solution in mind, we created user journey maps that were engaging, while ultimately driving conversion and purchase. Refinement of categories and product type was an area we paid special attention to. Big and bold options for refinement were placed at the top of the page so that users could immediately engage and find products effortlessly. Users are now able to sort and refine based on collection, style, size and price, all within seconds. A non-traditional layout was used for the product gallery page in combination with large, crisp product photography to showcase quality and entice users. Product pages showcase only the pertinent information and product angles to allow for a minimalist design aesthetic.

Two pairs of tan shoes with chunky heels one black strappy heel and tan chunky heel
Orange Sandals with Sale promo

Inspiration

We optimized the overall shopping experience (browsing, selecting, and purchasing products) to be super easy and enjoyable. A non-traditional layout was designed to prominently showcase products in a variety of close-up angles, allowing consumers to see the quality of the products.

About Us Page Design chunky heel with cut outs on the top
Beige heel with flowers up the front of the shoe
coordinated outfit - sandals, sunglasses, purse, top, and shorts

Optimal Refinement

Big bold blocks for refinement were placed at the top of product pages, giving shoppers the ability to find specific shoes quickly.

shoe site design with multiple images of shoes in different locations

Fan Enagament

Our agency created several unique pages including the Fans page, where fashion influencers feel like they are part of the brand by submitting photos to get featured on the website. The Reporter page dynamically pulls in various social media content for visitors while automatically keeping the website relevant.

catalog of shoes for browsing

Animation

Subtle movement of elements and modular blocks of content move into the view as the user scrolls down the homepage.

featured shoes showing multiple high heels

Mobile first shopping

With responsive design and development there was a heavy focus on seamless functionality and a terrific shopping experience across smaller devices. We optimized website pages to make the viewing experience less cluttered and easier for people to scroll and swipe. We also ensured purchasing product, especially going through the cart and account pages quickly, was possible on both desktop and mobile experiences.

mobile version of the site showing most loved shoes
mobile version of the shoe catalog
mobile cart showing high heels being purchased
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