Customer Journey, UX / UI, Web Design, Copywriting, Web Product, Web Development, User Experience Design
TravelStore delivers thoughtful travel plans customized to meet the needs of clients’ diverse interests. Dedicated agents, known as Travel Experts, set the company apart, building long-lasting personal relationships with clients to craft unforgettable, personalized travel experiences around the world. TravelStore needed a custom web design agency to develop a creative, elegant website to showcase their value and expertise.
Customer Journey, UX / UI, Web Design, Copywriting, Web Product, Web Development, User Experience Design
With the launch of our new website… I do want to once again convey to you that everyone on our side involved in the selection of an agency unanimously voted for Isadora Agency as our final choice, and while it became clear during the past year, and we certainly now know, we made the best possible decision in selecting your team for this project.
Our team began by creating a user journey map, which was key to understanding TravelStore’s clients. Breaking down the user task flow allowed us to define areas of the site important to each user group.
Having worked closely with the TravelStore team some years back, this project was a serendipitous opportunity to bring to life the creativity and personality of their brand. Although global travel came to a sudden standstill as the project got underway, this collaboration produced a site experience that communicates a rich sense of place and reflects the personal touch that sets TravelStore apart.
Our team custom-designed a collection of icons and illustrations to support service-oriented content throughout the site. Unique iconography designed to match TravelStore’s well-established logo style adds an extra layer of personalization to the site experience. Each destination page features a unique, true-to-life contour map of the local geography.
The homepage immediately captures the user’s attention and encourages them to create their own experience, drawing them deeper into the site. This personalized experience reflects TravelStore’s one-size-doesn’t-fit-all mentality.
The homepage immediately captures the user’s attention and encourages them to create their own experience, drawing them deeper into the site. This personalized experience reflects TravelStore’s one-size-doesn’t-fit-all mentality.
Choosing where to vacation can be daunting. Landing pages for each destination display snippets showing key facts like weather, dining recommendations, and client reviews to help users select an option that best suits them.
Choosing where to vacation can be daunting. Landing pages for each destination display snippets showing key facts like weather, dining recommendations, and client reviews to help users select an option that best suits them.
It was important to let users know that TravelStore serves discriminating corporate travelers as well. The corporate landing page is designed to acknowledge each organization’s needs and culture and reinforce the core message: personalized service.
It was important to let users know that TravelStore serves discriminating corporate travelers as well. The corporate landing page is designed to acknowledge each organization’s needs and culture and reinforce the core message: personalized service.
To streamline conversions and reinforce personalization, each agent has their own profile page. Agent profiles are presented in a more personal social-media style format, allowing them to showcase their unique personalities, complete with their own photography and writing. They also list the agents’ expertise, favorite trips, certifications, client reviews, and contact information.
To streamline conversions and reinforce personalization, each agent has their own profile page. Agent profiles are presented in a more personal social-media style format, allowing them to showcase their unique personalities, complete with their own photography and writing. They also list the agents’ expertise, favorite trips, certifications, client reviews, and contact information.
A responsive mobile version of the site caters to users on the go. It presents all the information found on the desktop site in easy-to-digest chunks for easily distracted viewers.
A megamenu simplifies navigation through various countries, interests, and cruises and encourages more exploration.