A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation through a web redesign.

Summary
Website Redesign - Martinkovic Milford
Article Name
Website Redesign - Martinkovic Milford
Description
Martinkovic Milford Architects crafts high-end, custom solutions for commercial and hospitality clients, healthcare providers, homeowners, and developers.
Publisher Name
Isadora Agency
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Hilco Global

Another digital transformation, for the financial services industry. Hilco Global, a financial services company with 20+ subsidiary operating companies, excels at asset valuation and maximizing financial returns. Hilco Global partnered with us to organize and merge 11 different websites into a new cohesive and dynamic experience.

NCCER

Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.

Brookfield Residential

Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing digital product design to enhance the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display their beautiful communities.

Popcornopolis

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The Honest Company partnered with Isadora Agency, a premier eCommerce web design agency, for facilitating the brand's online sales of baby and beauty products. The new aesthetic is a blend of utility and minimalism. See how we incorporated innovative features and design elements that enhance all beauty and baby products.

TravelStore

Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele.

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LiveNation

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Kelley Blue Book

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Razor USA

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Barnum by Mass Mutual

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Palm Bay International

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Martinkovic Milford

A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation through a web redesign.

Virco

Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.

Report by Steve Madden

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Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
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Martinkovic Milford

A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation through a web redesign.

Overview

Martinkovic Milford Architects crafts high-end, custom solutions for commercial and hospitality clients, healthcare providers, homeowners, and developers. The brand reached out to our digital agency with an outdated website and market positioning that failed to represent the brand and its innovative solutions. Our specialists developed a state-of-the-art user experience that put more qualified prospects front and center.

Martinkovic

Concept, Conversion Funnel, Customer Journey, UX/ UI,Web Design & Development, Marketing Collateral

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Approach

Driven by breathtaking architectural design elements, elegant movement, and seamless functionality, each unique project is brought to life to connect with potential customers. Instead of a simple two-dimensional portfolio, we pushed the envelope into an immersive journey, inviting engagement and conversion every step of the way.

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Wow, your team nailed the movement, visual design and overall aesthetics in a way we never imagined.

Clear Benefits: Distill a product's advantage and pair them with a strong call-to-action, just as online money transfer service Wise does, presenting a compelling case to 'Pay and get paid globally' with 'High speed, low fees.”
Chip Jordan Director of Marketing

Inspiration

Martinkovic Milford’s brand is reinforced in every line and animated transition. Every creative detail has a purpose and aligns with the brand’s style. The company doesn’t just provide services, they craft custom solutions.

 

Our agency designed this comprehensive marketing asset to allow the customer journey to continue seamlessly off the website and through a much more personal connection with a company representative.

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Personalized Funnel

We chose to feature the Insights page prominently to specifically target key user groups with valuable content and information necessary to move prospects further down the sales funnel efficiently.

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Powerful Portfolio

The portfolio gives each architectural project, large or small, strong prominence. Each case study employs succinct, streamlined copywriting and allows the visual imagery to do the talking

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Marketing Collateral

Our agency designed this comprehensive marketing asset to allow the customer journey to continue seamlessly off the website and through a much more personal connection with a company representative.

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Improved Lead Quality

The new features our strategists introduced educate the right audiences quickly and attract better-informed prospects. The new web product launched in early 2016, and much like the brand’s services, now boasts a striking balance of innovative design and purposeful utility. Users now can drill down to valuable content efficiently and spend more time on the website than ever before. More importantly, the quantity and quality of interested prospects have jumped dramatically.

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We applied advanced configuration to further customize a CMS that facilitated the editing, addition and rearranging of content modules on website and case study pages, allowing for infinite page layout possibilities.

Clear Benefits: Distill a product's advantage and pair them with a strong call-to-action, just as online money transfer service Wise does, presenting a compelling case to 'Pay and get paid globally' with 'High speed, low fees.”
Michael Fruta Digital Producer

Mobile Optimized

Martinkovic Milford works directly with home developers who are often out of the office and on job sites. So the animated effects and user experience had to be formatted optimally for mobile devices such as phones and tablets. Special attention was paid to the conversion points throughout the user journey. We also optimized the forms and calls to action to drive mobile conversion.

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