News Corp Benefits AI

News Corp partnered with Isadora Agency to redesign how employees access and understand their benefits. The result is a secure, AI-powered guide that delivers instant, personalized answers and simplifies HR support across brands like Dow Jones, HarperCollins, and the New York Post.

APS Payroll

APS Payroll, a leader in Human Capital Management, needed a digital presence worthy of its platform and service. The new website revitalizes the brand, drives qualified leads, and positions APS to scale confidently into enterprise markets.

Tilton School

An empowering, exploratory learning environment brought to life online. Isadora Agency partnered with New Hampshire-based Tilton School to build the student community with a fresh, dynamic digital viewbook.

Antidote Health

Helping a healthcare disruptor scale smart. Antidote Health partnered with Isadora Agency to drive insurance leads, increase brand awareness, and build a performance-ready digital foundation.

Popcornopolis

Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.

SIAA: The Agent Alliance

Capturing audiences through powerful SEM and a focused marketing campaign. Isadora Agency’s partnership with SIAA empowered this insurance agency alliance to reach new members and strategically stand out.

Brookfield Residential

Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing user experience design to enhance the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display their beautiful communities.

NCCER

Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.

Kelley Blue Book

A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.

Upli

Isadora Agency helped Upli—a fintech startup backed by a Fortune 500 brand—define its product strategy, develop a standout brand identity, and launch a mobile experience designed for daily engagement. From UX to UI systems and a marketing site, the result was a sticky financial wellness platform ready to scale.

Razor USA

Scooters were cool. Then Razor made them iconic. But as the brand grew up—expanding into electric rides, micromobility, and new markets—it needed more than a nostalgic following. It needed a digital experience built for today’s riders, business goals, and buying behaviors. That’s where we came in.

News Corp

News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way.

The Honest Company

The Honest Company partnered with Isadora Agency to enhance its subscription program. Providing parents with clear options and ease of use created an accommodating, values-friendly experience that improved this brand’s customer engagement and retention.

Sunbit

In short, Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products and dashboard design. Therefore, the brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.

TravelStore

Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele.

California HVIP

The Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project (HVIP) is an important California initiative. Isadora Agency partnered with HVIP for a comprehensive digital transformation. The scope included a website redesign and new content strategy, to boost user engagement and effectively deliver critical program information.

Belkin Business

Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.

Palm Bay International

An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.

LiveNation

The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.

Virco

Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.

UE by Logitech

We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.

Beast Academy

Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.

Honest Company

Texas State Technical College

Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.

Honest Company

Overview

The Honest Company is dedicated to providing eco-friendly, sustainable products to parents seeking a wellness-focused lifestyle. Isadora Agency built upon an already-established partnership with Honest to streamline its diaper subscription service, making it easier for customers to stay stocked up on baby basics. Our team cultivated a mindful, personalized experience to introduce users to The Honest Company’s diaper and wipe subscriptions, driving sign-ups while reducing cancellations and cart abandonments.

Services

Market Research, UI/UX Design, UX Strategy, User Testing

Results and Success

This collaboration meets its business objectives of boosting new subscriptions, increasing average order value (AOV), and reducing customer cancellations.

User testing validated the new subscription product design. The landing page has shown a nearly 25% increase in Get Started clicks, and a 75% reduction in its exit/bounce rate. Within the diaper bundle builder, there has been an overall increase in visit frequency and in AOV each month. The retention rate for the subscription service has performed impressively, with a 60% increase after the initial seven months of implementation.

“I love seeing the photos of the real children playing - I can picture my own son playing with the packaging. It's very relatable and connects to my own experience as a father.”

Kwesi, Father of One

Diaper Bundle Builder Landing Page

The Honest Company wanted to give their customers more in-depth information on the benefits of its diaper and wipe subscriptions, as well as better access to its subscription service overall. Isadora Agency’s solution was a streamlined landing page for the Honest Company’s subscription bundle builder — one that could seamlessly integrate powerful storytelling with product highlights, and build a strong emotional connection with users. While a landing page already existed for this product, it was not a strategic part of the user’s shopping journey in this way. Bringing these elements together would more directly captivate users, and lead them into the conversion funnel.

“The benefits of a subscription really appeals to me. My current diapers don't offer a service like this. I like being in control of the sizes and frequency through this experience.”

Karan, Father of One

Isadora Agency used the entry page as onboarding to a full journey, emphasizing the extensive benefits of The Honest Company’s subscriptions — not just the degree of options, but also the financial incentives, including overall savings, lack of hidden fees, and free delivery and returns. By building these into the first touchpoint, The Honest Company was able to educate parents, appeal more directly to their needs, and build stronger user trust.

This landing page also has an enhanced sense of social proof, with testimonials from real parents’ social media posts. Sharing these authentic stories and photos gives users the chance to see and experience the value of The Honest Company’s products, and strengthen or start their own relationships with the brand.

Diaper Bundle Builder Experience

Users needed to be able to select their subscription choices and make a purchase quickly. Revamping the diaper bundle builder was a smart strategic move to increase subscribers.

The Honest Company’s original bundle builder was fairly rudimentary; it was not possible to order more than one size, select between different diaper types, or add multiple diaper types. By updating the bundle builder’s capabilities, our team gave it the capacity to offer and sell even more options and combinations. Users can now easily select sizes, split sizes, and choose different patterns for different sizes. They can select between or add a combination of diapers, overnights, and training pants, encouraging parents to continue subscribing as their children age up and their family grows.

Our team designed the new diaper bundle builder in a way that would reduce cart abandonment rates and keep users engaged at multiple points in the flow. It includes a clear progress bar that shows where users are in the selection process, and lets them go back and make changes as needed. Users can choose the frequency of diaper delivery, and clearly understand their selections through a highly detailed summary section. This is equally helpful and satisfying to customers and to The Honest Company’s internal operations: it encourages continued user engagement and reduces calls to The Honest Company’s customer service. These options demonstrate the brand’s value of parents’ time, while expediting user decision-making, which is ideal for acquiring first-time subscribers.

This experience is far more capable of accommodating parents, growing with their families, and encouraging retention and loyalty to The Honest Company’s brand and products. The benefits, especially higher subscriber adoption rates, are significant for The Honest Company’s business and brand. Including add-on purchases as an option increased average order value; highlighting prints, especially limited edition prints, created a sense of urgency while encouraging more engagement with the brand.

Print and Pattern Options

The Honest Company’s prints are a standout component of the diaper bundle builder. Because the brand is known for its patterns and prints, showcasing them was a particularly meaningful decision. Before, the prints were more secondary, and displayed only through thumbnails that were small and difficult to see. Isadora Agency’s user research and conversations with The Honest Company stakeholders brought to light just how significant the prints are to users’ decision making. Now, they are a focal point in the diaper bundle builder flow.

The patterns’ boldness has a tangible effect on increasing visual engagement, and reduces the amount of copy needed to explain users’ options. It’s fitting for the brand to display these pattern options, by showing users they can have a product that’s both attractive and eco-friendly. Making these prints more prominent also integrates an element of personalization that leads to a more enjoyable experience and ties in with the flow’s social media assets. People can share their experiences while drawing attention to these fun designs, suggesting a product that’s a perfect fit for photo-ready moments.

Subscription Management

An improved subscription management tool gives users more options, and accommodates parents’ as their children age up from newborns to babies to toddlers. Our team developed a post-purchase model that perpetuated the bundle builder’s ease of use. Its design was guided by testing that suggested users wanted to make edits more quickly, easily, and intuitively.

Users now have the ability to log into their accounts to review their diaper selections and make changes. They can select backup prints in case their preferences are not immediately available, which keeps orders from being delayed. There are now extensive options when it comes to editing bundles: changing sizes, swapping prints, ordering discounted add-on products, accessing exclusive offers, and updating delivery frequency. Any of these changes can be made in just a few clicks, without editing the entire subscription. Additionally, users can opt in for alerts on overnight diaper shipments — which they can then add to their carts with a single click. Helpfully, this editing flow mirrors the subscription flow, which creates a sense of familiarity for users. It benefits The Honest Company’s business through reduced calls to customer service, more satisfied customers as a whole, and sustained customer retention.

Conclusion

The remarkable results of this product design project integrating the landing page, bundle builder, and subscription management tools speak to the practicality and effectiveness of their design. It’s a strategic, user-first approach that’s authentic to The Honest Company brand, and valuable to its business needs as well as its users. These revitalized products promise to consistently amplify The Honest Company brand while increasing subscriber numbers and AOVs over time.

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Beast Academy Online Curriculum Gets a Colorful Upgrade

Texas State Technical College Industry Exploration for Tech-Ready Students

Beast Academy Online Curriculum Gets a Colorful Upgrade Texas State Technical College Industry Exploration for Tech-Ready Students

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