A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.
“The Isadora team brings empathy to human-computer interaction. Above all, the heart and soul their team puts in differentiates them from other providers. I’d recommend them to any organization.”
We created a minimal color palette to give KBB web properties a modern, consistent look. High-contrast content container colors help frame elements for task-oriented users. Similarly, shades of blue allow designers to separate information and add visual interest without distracting from the look of the page. Therefore, the secondary palette of gold and light blue creates clear CTA’s while accent colors allow illustrations and data visualization to stand out.
The UI elements were created to reinforce consistency and efficiency. For instance, simple shapes and minimal customization provide the perfect building blocks for enjoyable and easy-to-use pages.
To invite user interaction, we engineered a seamless journey, accompanied by attractive visuals and concise copy. These elements users deeper into the site and closer to conversion.
Kelley Blue Book’s target audience is smart and data-driven. We made it simple to balance readability with the promotion of sponsored content, news, and updates from throughout the website.
We used a modular typography-focused approach to appeal to the younger users while respecting traditional calls to action. that are familiar to a more mature demographic.
We consolidated vehicle details with dropdowns, functional links, and compact photo galleries to improve flow and readability. USecondly, users can now switch between different model years, and access specifications and features without scrolling.
One of the most enjoyable and sophisticated design partners I have ever worked with. The KBB team is a long-time partner and together we continue to push the boundaries of cutting-edge digital infrastructures.
We created an identical look and feel for the mobile experience. A mobile grid uses white space to maintain breathing room and molds advertising and content into smaller, more digestible components. Strong typography and containers easily distinguish sections of a page and clearly separate different components’ stories from each other.
Our UX design team created a streamlined, modern design for a trusted brand’s web properties. We honored long-time customers while designing a system that would attract a new audience and move both through to conversion.