A household name since 1918, Kelley Blue Book, needed a  robust Design System to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.

Brookfield Residential

Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing digital product design. Our team enhanced the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display the brand’s beautiful communities.


Our eCommerce agency elevates Popcornopolis to bring high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in consumer packaged goods, the brand needed to keep up with increasing demand from devoted fans. Therefore, a modern, attractive eCommerce website design was key.

The Honest Company

The Honest Company partnered with Isadora Agency, a premier eCommerce web design agency, for facilitating the brand's online sales of baby and beauty products. The new aesthetic is a blend of utility and minimalism. See how we incorporated innovative features and design elements that enhance all beauty and baby products.


WordPress Development Services Enterprise WordPress development & strategic design were just a few of the services sought out by partner TravelStore. This leading travel planning brand is one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele.

Texas State Technical College

Information architecture services were key to our work with Texas State Technical College (TSTC). Our team transformed a cluttered information clearinghouse into an effective student-focused marketing platform.


The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.


Sunbit is a financial technology brand that was looking for a web design company with deep expertise in web products and dashboard design. With a growing brand to consider, Sunbit partnered with Isadora Agency to develop modern new marketing tools and mobile apps.


Discover how our agency's comprehensive mobile app design and digital product strategy solved a fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.

Kelley Blue Book

A household name since 1918, Kelley Blue Book, needed a  robust Design System to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.

Razor USA

Razor is a leading personal transportation brand;  it brought scooters out of the attic and put them on sidewalks across America. When Razor needed to up their sales game, they approached our eCommerce web development company for a powerful new solution. We gave this iconic youth brand a hip upgrade that inspired a whole new audience to want to take Razor for a spin.

News Corp

Webby Badge 500x511 News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, New York Post, Investors Business Daily, and Storyful. When the media conglomerate required a web development company, it turned to Isadora Agency for enterprise-level expertise.

Barnum by Mass Mutual

Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors who needed a cohesive online brand. The challenge for our B2B website design agency: unite independent advisors under a single digital destination and increase adoption and conversion nationwide.

UE by Logitech

We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.

Belkin Business

Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.

Palm Bay International

An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.


PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.

Martinkovic Milford

A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation.


Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment via a powerful Drupal developed website product.

Report by Steve Madden

A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.

Beast Academy

Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.


Kelley Blue Book

A household name since 1918, Kelley Blue Book, needed a  robust Design System to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.


When Kelley Blue Book approached us for UX design, they needed a full-scale digital transformation to meet their brand goals. The various websites required a consistent, modern look, and renewed focus on conversion.

We built an adaptable UX design system down to the most granular design elements, including typography, icons, illustration, and components to help KBB create new digital web products efficiently. To ensure usability, full web pages went through rigorous user experience testing.

Kelley Blue Book


UX Design System / UI /UX / Components / Web Design / Illustration / Character Illustration / Iconography / Usage Guidelines / Animation Samples



Firstly, the UX design system unifies a company’s assets, saves time on development, and increases profits. Secondly, it serves as a framework for scalability and a toolkit. Therefore it helps designers and engineers create more efficiently across multiple platforms.

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“The Isadora team brings empathy to human-computer interaction. Above all, the heart and soul their team puts in differentiates them from other providers. I’d recommend them to any organization.”

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Chris Choi User Experience Manager


We created a minimal color palette to give KBB web properties a modern, consistent look.  High-contrast content container colors help frame elements for task-oriented users. Similarly, shades of blue allow designers to separate information and add visual interest without distracting from the look of the page. Therefore, the secondary palette of gold and light blue creates clear CTA’s while accent colors allow illustrations and data visualization to stand out.

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The UI elements were created to reinforce consistency and efficiency. For instance, simple shapes and minimal customization provide the perfect building blocks for enjoyable and easy-to-use pages.

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the website

To invite user interaction, we engineered a seamless journey, accompanied by attractive visuals and concise copy. These elements users deeper into the site and closer to conversion.



Kelley Blue Book’s target audience is smart and data-driven. We made it simple to balance readability with the promotion of sponsored content, news, and updates from throughout the website.



We used a modular typography-focused approach to appeal to the younger users while respecting traditional calls to action. that are familiar to a more mature demographic.



We consolidated vehicle details with dropdowns, functional links, and compact photo galleries to improve flow and readability. USecondly, users can now switch between different model years, and access specifications and features without scrolling.


One of the most enjoyable and sophisticated design partners I have ever worked with. The KBB team is a long-time partner and together we continue to push the boundaries of cutting-edge digital infrastructures.

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Isadora Marlow Morgan President


We created an identical look and feel for the mobile experience. A mobile grid uses white space to maintain breathing room and molds advertising and content into smaller, more digestible components. Strong typography and containers easily distinguish sections of a page and clearly separate different components’ stories from each other.

Our UX design team created a streamlined, modern design for a trusted brand’s web properties. We honored long-time customers while designing a system that would attract a new audience and move both through to conversion.

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