App UI Design/ Mobile App Strategy / Mobile App Design / Dashboard Design/ Motion Graphics/ Web Design/ Illustration/ Character Illustration/ Iconography/ Animation Samples
Firstly, UPLI is an innovative Fintech brand and your one-stop shop for financial wellness. Therefore, the UPLI team wanted to redefine how employees and especially millennials engaged with own finances. In short, business goals included helping users build credit, maintain a budget, optimize debt and manage all financial accounts. As a result, the final product would be something truly unique. It is simple enough to track finances much like you track your health. Our digital agency was tasked with the app UI design, mobile strategy, illustration, iconography, and mobile app design of over 100 different mobile screens.
App UI Design/ Mobile App Strategy / Mobile App Design / Dashboard Design/ Motion Graphics/ Web Design/ Illustration/ Character Illustration/ Iconography/ Animation Samples
Above all, the core of the app UI design revolves around essential features that include budgeting, spending, and saving. For example, layers of friendly reminders and updates show how much you’ve saved or how close you remained within your budget. Meanwhile, providing multiple reasons to visit the app often. For instance, cutting-edge tools and intelligent messaging throughout the experience educate users as they grow more comfortable with individual finances.
Every little detail, graph, chart, character, and icon was meticulously handcrafted by our various design artists. We opted for a bold and vibrant color palette that makes an immediate and memorable impact. Progress bars and goal overview cards provide a user with reasons to check back frequently.
Above all, with a minimalist design, users quickly move from one category to the next. For example, you can select to pay down your debt or fund a vacation. Therefore, your personal dashboard allows you to see insights, progress, and trends. The Budget Progress screen was extra fun to design as we were able to incorporate our custom character illustration next to messages of encouragement. It’s truly remarkable how our team was able to pack this mobile app design with so many tools and powerful customizable features.
Certainly, the new UPLI website is clean, clutter-free, and easy to enjoy. For example, consumable sections of content educate and inspire the user simultaneously. In short, starting the process of saving or budgeting is often challenging. Therefore, we ensured users understood the overarching value proposition within seconds. As a result, UPLI’s tools make financial wellness easier than ever.
Most importantly managing your finances has never been this simple! Therefore, prominent screenshots of the beautiful design including credit optimizer tools, financial scores, and budget breakdowns, showcase the power behind this feature-rich mobile app. Above all, take control of your financial fitness with UPLI!