Could employers dramatically enhance employee financial wellness through a feature-rich mobile app design?  Discover how our agency’s comprehensive design solved this Fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.

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Upli
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Discover how our agency's comprehensive design solved this Fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.
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Isadora Agency
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Upli

Could employers dramatically enhance employee financial wellness through a feature-rich mobile app design?  Discover how our agency's comprehensive design solved this Fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.

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Upli

Could employers dramatically enhance employee financial wellness through a feature-rich mobile app design?  Discover how our agency's comprehensive design solved this Fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.
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Overview

Firstly, UPLI is an innovative Fintech brand and your one-stop shop for financial wellness. Therefore, the UPLI team wanted to redefine how employees and especially millennials engaged with own finances. In short, business goals included helping users build credit, maintain a budget, optimize debt and manage all financial accounts. As a result, the final product would be something truly unique. It is simple enough to track finances much like you track your health. Our digital agency was tasked with the app UI design, mobile strategy, illustration, iconography, and mobile app design of over 100 different mobile screens.

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Services

App UI Design/ Mobile App Strategy / Mobile App Design / Dashboard Design/ Motion Graphics/ Web Design/ Illustration/ Character Illustration/ Iconography/ Animation Samples

Two phone screens with explanatory text

App UI Design

Above all, the core of the app UI design revolves around essential features that include budgeting, spending, and saving. For example, layers of friendly reminders and updates show how much you’ve saved or how close you remained within your budget. Meanwhile, providing multiple reasons to visit the app often. For instance, cutting-edge tools and intelligent messaging throughout the experience educate users as they grow more comfortable with individual finances.

Different statistics and observations Appllication design patterns
People sitting on a meeting in the office

Illustration & Iconography

Every little detail, graph, chart, character, and icon was meticulously handcrafted by our various design artists. We opted for a bold and vibrant color palette that makes an immediate and memorable impact. Progress bars and goal overview cards provide a user with reasons to check back frequently.

Upli Color Palette Sketch of a person with a bow
Upli mobile app design patterns
Blue Circle Upli Logo Design

Mobile App Design

Above all, with a minimalist design, users quickly move from one category to the next. For example, you can select to pay down your debt or fund a vacation. Therefore, your personal dashboard allows you to see insights, progress, and trends. The Budget Progress screen was extra fun to design as we were able to incorporate our custom character illustration next to messages of encouragement. It’s truly remarkable how our team was able to pack this mobile app design with so many tools and powerful customizable features.

Upli App Login Design
Upli App main menu design
Upli App user info design
Upli App stats screen design
Upli App tip cards design
Upli App progress tab design
Upli App budget breakdown design
Upli App Budget breakdown design followup
Upli App Fodds & Drinks budget design

marketing website

Certainly, the new UPLI website is clean, clutter-free, and easy to enjoy. For example, consumable sections of content educate and inspire the user simultaneously. In short, starting the process of saving or budgeting is often challenging. Therefore, we ensured users understood the overarching value proposition within seconds.  As a result, UPLI’s tools make financial wellness easier than ever.

Upli design collage

INNER PAGES

Most importantly managing your finances has never been this simple! Therefore, prominent screenshots of the beautiful design including credit optimizer tools, financial scores, and budget breakdowns, showcase the power behind this feature-rich mobile app. Above all, take control of your financial fitness with UPLI!

Upli design collage
See more
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