Firstly, UPLI is an innovative Fintech brand and your one-stop shop for financial wellness. Therefore, the UPLI team wanted to redefine how employees and especially millennials engaged with own finances. In short, business goals included helping users build credit, maintain a budget, optimize debt and manage all financial accounts. As a result, the final product would be something truly unique. It is simple enough to track finances much like you track your health. Our digital agency was tasked with the app UI design, mobile strategy, illustration, iconography, and mobile app design of over 100 different mobile screens.