Hilco Global

Another digital transformation, for the financial services industry. Hilco Global, a financial services company with 20+ subsidiary operating companies, excels at asset valuation and maximizing financial returns. Hilco Global partnered with us to organize and merge 11 different websites into a new cohesive and dynamic experience.

NCCER

Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.

Brookfield Residential

Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing digital product design to enhance the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display their beautiful communities.

Popcornopolis

Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.

The Honest Company

The Honest Company partnered with Isadora Agency, a premier eCommerce web design agency, for facilitating the brand's online sales of baby and beauty products. The new aesthetic is a blend of utility and minimalism. See how we incorporated innovative features and design elements that enhance all beauty and baby products.

TravelStore

Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele.

Texas State Technical College

Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.

LiveNation

The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.

Sunbit

In short, Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products and dashboard design. Therefore, the brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.

Upli

Could employers dramatically enhance employee financial wellness through a feature-rich mobile app design? Discover how our agency's comprehensive design solved this Fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.

Kelley Blue Book

A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.

Razor USA

Razor is a leading personal transportation brand; it brought scooters out of the attic and put them on sidewalks across America. When Razor needed to up their sales game, they approached us for eCommerce website design and development. We gave this iconic youth brand a hip upgrade that inspired a whole new audience to want to take Razor for a spin.

News Corp

News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as an enterprise web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way.

Barnum by Mass Mutual

Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors. As an experienced B2B website design agency our user experience team cracked the formula for uniting independent advisors under a single digital destination for financial and wealth management, increasing adoption and conversion nationwide.

UE by Logitech

We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.

Belkin Business

Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.

Palm Bay International

An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business through custom web development.

PowerSchool

PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.

Martinkovic Milford

A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation through a web redesign.

Virco

Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.

Report by Steve Madden

A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive ecommerce design targeted at female millennials.

Beast Academy

Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.

Brookfield Residential

Overview

Brookfield Residential develops sustainable communities with the goal to create the best places to call home. Their award-winning master-planned communities are composed of premiere homes and commercial properties. Their communities are built to add value and enrich their homebuyers’ quality of life. Brookfield Residential desired to create an effortless experience for homebuyers to find their dream home.

Brookfield

Services

User Research, User Experience Strategy, User Experience Design, Product Design, Development Planning, Design System

Strategy

With homebuyers in mind, we created a strategic user experience that would answer all of their objectives. We started by researching Brookfield Residential’s typical buyers, creating personas and user journeys, and then recruiting and interviewing similar users. Then, when we had a better understanding of user needs, we were able to redesign the homebuying experience, with a focus on community and home cards. As a result, the cards included icons, key information, and tour options. Secondly, the enhanced interactive maps included realistic landscapes and color coding to display home availability.

Our team had to learn a whole new industry vocabulary while gaining a deep knowledge of how master planned communities are developed and marketed. Combined with user research, this allowed us to understand the nuances of home buyer needs while developing a first to market interactive community map and home shopping experience. I’m incredibly proud to continue to develop products that give Brookfield Residential the competitive edge they deserve.

Isadora Marlow Morgan President

GRAPHIC ELEMENTS INTERACTIVE 2D MAP

The updated shopping experience centers around an interactive, searchable map of Brookfield Residential properties. The addition of the map UI elements improved the user experience design, making it easier for users to navigate and find specific home details, community amenities, and book a tour from mobile and desktop devices.

MOBILE EXPERIENCE FOR 2D MAP

While homebuyers are out looking at properties, they rely heavily on their mobile devices. Therefore, it was essential that we consider mobile-specific usability needs and interaction patterns to create a mobile friendly map to accompany them in their homebuying process.

COMMUNITY PAGE

Brookfield Residential doesn’t only build homes, they foster community. Adding a robust community page was vital. The page includes bold and colorful imagery that helps buyers imagine themselves living on-site and informs homebuyers of invaluable community features and nearby amenities.

COMMUNITY PAGE

NEIGHBORHOOD PAGE

Showcasing Brookfield’s neighborhoods via user experience design provides a holistic view for homebuyers of the various home styles available to them and the makeup of their immediate surroundings. Neighborhood pages help homebuyers find the right place for themselves and their families within Brookfield Residential’s master-planned communities.

NEIGHBORHOOD PAGE

HOME

Through the use of imagery and icons, the home pages make it easy for homebuyers to view floorplans and models at their leisure. The improved user experience design of these most important pages in the conversion funnel clearly lays out all important information, linking off to community and neighborhood pages for more information, and allowing users to contact a sales consultant or book a self-guided tour and begin the purchasing process.

HOME

SCHEDULE YOUR VISIT

An important conversion that was necessary to the site was a form to schedule home tours. From any point in the search for a new home, users can schedule a self-guided tour of any model home, plus reach sales consultants to have all their questions answered. Visiting your new home in person, at your own convenience, is now just a click away.

SCHEDULE YOUR VISIT

NCCER Reshaping Education
for Craft

Popcornopolis Giving New Life to a
Flavorful Brand

NCCER Reshaping Education
for Craft Professionals Popcornopolis Giving New Life to a
Flavorful Brand