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Scooters were cool. Then Razor made them iconic. But as the brand grew up—expanding into electric rides, micromobility, and new markets—it needed more than a nostalgic following. It needed a digital experience built for today’s riders, business goals, and buying behaviors.

That’s where we came in.

Summary
Razor USA
Article Name
Razor USA
Description
Inspiring a new audience with an eCommerce mobile first approach that includes advanced shopping features that enable price & product comparisons, while direct sales support to increase online purchases
Publisher Name
Isadora Agency
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Razor USA

Razor USA

Scooters were cool. Then Razor made them iconic. But as the brand grew up—expanding into electric rides, micromobility, and new markets—it needed more than a nostalgic following. It needed a digital experience built for today’s riders, business goals, and buying behaviors. That’s where we came in.
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What began as a website redesign to support retail partners evolved into a multi-year collaboration touching every corner of Razor’s digital presence: from eCommerce web development and CMS innovation to product launches, microsites, and continuous optimization.

Services

Conversion Rate Optimization, UI/UX Design, Web Development, eCommerce Build

Mobile Concepts

The Brief: Drive In-Store Sales with a Smarter Digital Experience

The original goal wasn’t to sell scooters online. It was to influence the purchase. Razor needed a website that educated consumers and seamlessly guided them toward third-party retailers where transactions would happen.

We reimagined the path to purchase: creating a thoughtful pricing display that featured partner listings and made it easy for shoppers to choose where to buy. Clear UX, improved product storytelling, and mobile-first design made the experience frictionless. The result? A 72% increase in traffic to retail partners after launch.

3 razor image resize

Building a Foundation That Moves as Fast as the Brand

Behind the scenes, we delivered a robust eCommerce web development solution that Razor could grow into. We designed a modular, CMS-powered platform that allowed internal teams to launch new SKUs, update pricing, and promote campaigns—without waiting on developers.

On the tech side, we integrated nationwide shipping options and third-party APIs. On the frontend, we used motion, bold visuals, and product education to make sure the site looked and felt as dynamic as the rides themselves.

What started as a marketing site quickly became a full digital commerce platform with the flexibility to support both DTC and retail-driven strategies.

31%
increased transactions
72%
increased sales performance
Section

The Platform Evolves. So Does the Brand.

The site wasn’t built to be static. It was built to scale.

As Razor’s business evolved, the platform kept up. We integrated Razor’s warranty program directly into checkout, enabled upsells and bundles, and introduced enhancements like richer PDPs, live inventory alerts, and accessibility improvements. Performance monitoring and regular analytics reviews helped us test, learn, and refine.

Every update reflected real user behavior and Razor’s shifting goals—not assumptions.

“Most importantly, they hit on everything we wanted! Therefore, I recommend them wholeheartedly.”
avatar
Danny Simon
COO, Razor USA
Visuals 1
Product
Persona 1B 2

From Kids’ Scooters to Commuter Streets

When Razor launched its scooter rental program, it wasn’t just a new product. It was a brand expansion.

We helped them pivot the digital tone from playful to professional with a microsite that spoke to adults, commuters, and city planners. The design signaled trust, safety, and maturity, all while staying true to Razor’s roots. The site launched fast and positioned Razor as a serious contender in the micromobility space.

Multiple Razor PLP Mobile Screens
Razor Digital Product Design Branding
Razor Digital Product Design Branding

Product Launches with Real-Time Demand

The Razor Icon, a slick electric scooter inspired by Razor’s original, needed a moment. We delivered.

The product launch campaign included a custom waitlist feature tied to real-time inventory. Customers could register their interest. When stock hit the warehouse, the system triggered a personalized email directing users straight to the product detail page to purchase. Demand was captured, measured, and converted—without a single missed opportunity.

A Long-Term Digital Partner

Over the years, Razor has trusted us to act as an extension of their team. We’re not just optimizing pages. We’re helping shape the next chapter of the brand’s digital story.

We continue to support Razor across:

  • eCommerce web development and CMS evolution
  • Conversion rate optimization and UX experimentation
  • Full-stack development for landing pages and microsites
  • Product launches and campaign activations
  • Performance, accessibility, and SEO enhancements

Together, we’ve created a system that empowers Razor to move faster, adapt quicker, and stay ahead of changing buyer behavior—without ever needing to start from scratch.

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