News Corp Benefits AI

News Corp partnered with Isadora Agency to redesign how employees access and understand their benefits. The result is a secure, AI-powered guide that delivers instant, personalized answers and simplifies HR support across brands like Dow Jones, HarperCollins, and the New York Post.

APS Payroll

APS Payroll, a leader in Human Capital Management, needed a digital presence worthy of its platform and service. The new website revitalizes the brand, drives qualified leads, and positions APS to scale confidently into enterprise markets.

Tilton School

An empowering, exploratory learning environment brought to life online. Isadora Agency partnered with New Hampshire-based Tilton School to build the student community with a fresh, dynamic digital viewbook.

Antidote Health

Helping a healthcare disruptor scale smart. Antidote Health partnered with Isadora Agency to drive insurance leads, increase brand awareness, and build a performance-ready digital foundation.

Popcornopolis

Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.

SIAA: The Agent Alliance

Capturing audiences through powerful SEM and a focused marketing campaign. Isadora Agency’s partnership with SIAA empowered this insurance agency alliance to reach new members and strategically stand out.

Brookfield Residential

Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing user experience design to enhance the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display their beautiful communities.

NCCER

Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.

Kelley Blue Book

A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.

Upli

Isadora Agency helped Upli—a fintech startup backed by a Fortune 500 brand—define its product strategy, develop a standout brand identity, and launch a mobile experience designed for daily engagement. From UX to UI systems and a marketing site, the result was a sticky financial wellness platform ready to scale.

Razor USA

Scooters were cool. Then Razor made them iconic. But as the brand grew up—expanding into electric rides, micromobility, and new markets—it needed more than a nostalgic following. It needed a digital experience built for today’s riders, business goals, and buying behaviors. That’s where we came in.

News Corp

News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way.

The Honest Company

The Honest Company partnered with Isadora Agency to enhance its subscription program. Providing parents with clear options and ease of use created an accommodating, values-friendly experience that improved this brand’s customer engagement and retention.

Sunbit

In short, Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products and dashboard design. Therefore, the brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.

TravelStore

Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele.

California HVIP

The Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project (HVIP) is an important California initiative. Isadora Agency partnered with HVIP for a comprehensive digital transformation. The scope included a website redesign and new content strategy, to boost user engagement and effectively deliver critical program information.

Belkin Business

Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.

Palm Bay International

An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.

LiveNation

The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.

Virco

Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.

UE by Logitech

We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.

Beast Academy

Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.

Honest Company

Texas State Technical College

Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.

News Corp

Overview

News Corp is a media company that provides benefits for several globally-known brands. Isadora Agency merged these brands’ benefits exploration into one simplified experience. Originally, benefits were spread across eight different websites with little cohesion. Managing these websites took the efforts of multiple News Corp team members, and a dedicated amount of time and attention.

Isadora Agency created an easy-to-navigate internal knowledge hub with the capacity to serve all employees. Our team used a multi-channel approach to build awareness of this website across News Corp. This partnership grew into a long-term collaboration-one that began with a website build that continues to perform and provide value to this day, even through a full corporate rebrand.

Services

Custom Illustration, Explainer Videos, Iconography, UI/UX Design, Web Design, Web Development

Approach

Isadora Agency’s work reflected the prominent nature of News Corp’s brand, through an approach that prioritized clean design, personalized services, and easy access to information. Researching user wants and needs and an extensive user survey made it clear that these were the most important concerns to address. Overwhelmingly, users wanted to efficiently find insights on their benefits and insurance policies, including annual enrollment and claims information. They were frustrated with the previous benefits website, citing an unhelpful search tool and incorrect content.

This feedback allowed our team to create a supportive and visually stunning user experience. It has the capacity to meet employees’ needs across the company and still provide a personalized experience for each individual user.

Benefits Explainer Animation

Isadora Agency created a video animation that explains News Corp’s employee benefits. This is the primary tool News Corp uses to introduce new hires to their benefits, so it was important for it to be welcoming and fun as well as informative. Since the video is required viewing, our team ensured it would convey complex information in a digestible format, with an uplifting tone to encourage employees to learn more about their benefits.

The video’s visual style was vital to News Corp’s branding refresh. It favors a sleek aesthetic that invokes publications, and its colors promote a buoyant undertone. This look and feel are both engaging and sophisticated-ultimately highlighting News Corp’s status, building brand consistency, and drawing the audience into the News Corp community.

This video won several awards including Gold at the 2022 NYX Video Awards, Gold at the 2023 MUSE Awards, and Platinum at the 2022 AVA Digital Awards.

Branding Refresh

The website refresh was amplified with the integration of renewed branding elements. After five years of News Corp using a more conservative corporate branding style, Isadora Agency saw an opportunity to attract users in a way that also emphasized the brand’s organizational cohesion, consistency, and recognition. Our team’s work humanized the News Corp brand and gave it a colorful, distinguished quality, using custom illustrations that help users identify with News Corp’s benefits offerings. It favors bold design that represents how News Corp provides benefits that meet employees’ needs at every stage of life.

Website Refresh

This project required a complete redesign of the internal website’s user interface. Our team determined the appropriate segmentation of information that would help employees fully understand their benefits-and serve employees at every stage of their lives and employment journeys. Isadora Agency developed a robust information architecture so News Corp could present these benefits in a modular way. It is now simple for a given user from any company to access personalized information by selecting their employer, then their topic of interest. For example, a user who works for Dow Jones can filter first for that company, and then for lifestyle programs.

This change represents how much News Corp values their employees’ well-being. Making benefits information memorable and easy to access gives employees the tools they need to live healthier lives. Our team helped News Corp express this side of their brand more completely.

Using and managing the website’s backend is now extraordinarily seamless as well: our team saved News Corp hundreds of hours in managing content by introducing these new features. The administrative workflow is significantly more organized for anyone publishing News Corp content, which improves productivity and quality control.

Calculator Update

A rate plan calculator was crucial to include in this website refresh, because it further helps employees understand and select the benefit programs that best suit their needs.

Although this website is not where News Corp employees actually sign up for benefits, features like this are what make it such a powerful platform for managing rates, as well as visualizing and planning what kind of plan would serve them best.

Scalable Content

One of the most innovative elements of the website refresh was scalable content. This included custom colors that corresponded with different companies, and color-coded article themes and topics. These categories and topics include program overviews, how-to articles, “Did You Know?” articles, and lifestyle blog articles.

Color-coding helps users understand what kind of content they’re reading, by building an association between a color and a subject. It gives users a clear mental map, and visually, it’s a more satisfying experience that helps strengthen News Corp’s brand.

International expansion

Our team’s work had such a powerful impact that NewsCorp asked Isadora Agency to create duplicate sites for other geographic locations-including the Asian Pacific region, Latin America, Europe, the Middle East, and Africa. The majority of these sites have launched and are now active.

8+ Year Collaboration

A long-term partnership evolved from this initial project; Isadora Agency is proud to now provide ongoing services for News Corp. These services include health checks that cover CMS and plug-in updates, as well as full-site quality audits, performance optimization, and updates to News Corp’s annual benefits enrollment information. It is an ongoing collaboration that ensures a high-performing, ADA compliant site with quick load speeds and a high-rated user experience. News Corp has asked for multiple versions of this site over time, which speaks highly to its value and effectiveness for their brand.

Annual Announcement Campaigns

Isadora Agency teamed up with News Corp for an annual benefits announcement campaign, providing printed booklets that speak to the unique array of benefits the company offers. These materials translate the technical language used to describe benefits into more digestible, resonant verbiage. This is part of an entire communications ecosystem our team built for News Corp that ultimately helps shape the perception of benefits, while illuminating their brand and creating strong connections with employees and audiences through greater trust and morale.

All Case Studies

Razor USA A Great Ride Gets a
New Vibe

The Honest Company A Personalized Experience for Modern Parents

Razor USA A Great Ride Gets a
New Vibe The Honest Company A Personalized Experience for Modern Parents

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