Webby Badge V2

News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way.

Summary
News Corp
Article Name
News Corp
Description
Web design company hired by News Corp to categorize benefits into groups clear to employees from a wide range of demographics, based on stages of life.
Publisher Name
Isadora Agency
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  Webby Badge V2 News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way.

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News Corp

  Webby Badge V2 News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way.
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Overview

News Corp is a media company that provides benefits for several globally-known brands. Isadora Agency merged these brands’ benefits exploration into one simplified experience. Originally, benefits were spread across eight different websites with little cohesion. Managing these websites took the efforts of multiple News Corp team members, and a dedicated amount of time and attention.

Isadora Agency created an easy-to-navigate internal knowledge hub with the capacity to serve all employees. Our team used a multi-channel approach to build awareness of this website across News Corp. This partnership grew into a long-term collaboration-one that began with a website build that continues to perform and provide value to this day, even through a full corporate rebrand.

News Corp

Awards

  • Award
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Services

Strategy, Web Audit, UX/UI, Web Design & Development, Motion Graphics, CMS Integration

 

Approach

Isadora Agency’s work reflected the prominent nature of News Corp’s brand, through an approach that prioritized clean design, personalized services, and easy access to information. Researching user wants and needs and an extensive user survey made it clear that these were the most important concerns to address. Overwhelmingly, users wanted to efficiently find insights on their benefits and insurance policies, including annual enrollment and claims information. They were frustrated with the previous benefits website, citing an unhelpful search tool and incorrect content.

This feedback allowed our team to create a supportive and visually stunning user experience. It has the capacity to meet employees’ needs across the company and still provide a personalized experience for each individual user.

Various statistics graphs

Benefits Explainer Animation

Isadora Agency created a video animation that explains News Corp’s employee benefits. This is the primary tool News Corp uses to introduce new hires to their benefits, so it was important for it to be welcoming and fun as well as informative. Since the video is required viewing, our team ensured it would convey complex information in a digestible format, with an uplifting tone to encourage employees to learn more about their benefits.

The video’s visual style was vital to News Corp’s branding refresh. It favors a sleek aesthetic that invokes publications, and its colors promote a buoyant undertone. This look and feel are both engaging and sophisticated-ultimately highlighting News Corp’s status, building brand consistency, and drawing the audience into the News Corp community.

This video won several awards including Gold at the 2022 NYX Video Awards, Gold at the 2023 MUSE Awards, and Platinum at the 2022 AVA Digital Awards.

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Branding Refresh

The website refresh was amplified with the integration of renewed branding elements. After five years of News Corp using a more conservative corporate branding style, Isadora Agency saw an opportunity to attract users in a way that also emphasized the brand’s organizational cohesion, consistency, and recognition. Our team’s work humanized the News Corp brand and gave it a colorful, distinguished quality, using custom illustrations that help users identify with News Corp’s benefits offerings. It favors bold design that represents how News Corp provides benefits that meet employees’ needs at every stage of life.

Newscorp Colour Palette Newscorp item card design
Newscorp CTA buttons design
Illustration of a person working on a laptop

Website Refresh

This project required a complete redesign of the internal website’s user interface. Our team determined the appropriate segmentation of information that would help employees fully understand their benefits-and serve employees at every stage of their lives and employment journeys. Isadora Agency developed a robust information architecture so News Corp could present these benefits in a modular way. It is now simple for a given user from any company to access personalized information by selecting their employer, then their topic of interest. For example, a user who works for Dow Jones can filter first for that company, and then for lifestyle programs.

 

This change represents how much News Corp values their employees’ well-being. Making benefits information memorable and easy to access gives employees the tools they need to live healthier lives. Our team helped News Corp express this side of their brand more completely.

 

This change represents how much News Corp values their employees’ well-being. Making benefits information memorable and easy to access gives employees the tools they need to live healthier lives. Our team helped News Corp express this side of their brand more completely.

Newscorp Category Page Design Newscorp Category Page Design

 

Using and managing the website’s backend is now extraordinarily seamless as well: our team saved News Corp hundreds of hours in managing content by introducing these new features. The administrative workflow is significantly more organized for anyone publishing News Corp content, which improves productivity and quality control.

 

Using and managing the website’s backend is now extraordinarily seamless as well: our team saved News Corp hundreds of hours in managing content by introducing these new features. The administrative workflow is significantly more organized for anyone publishing News Corp content, which improves productivity and quality control.

Newscorp New Enrollment Page Design Newscorp New Enrollment Page Design

Calculator Update

A rate plan calculator was crucial to include in this website refresh, because it further helps employees understand and select the benefit programs that best suit their needs.

Although this website is not where News Corp employees actually sign up for benefits, features like this are what make it such a powerful platform for managing rates, as well as visualizing and planning what kind of plan would serve them best.

Collage of different Newscorp Pages

Scalable Content

One of the most innovative elements of the website refresh was scalable content. This included custom colors that corresponded with different companies, and color-coded article themes and topics. These categories and topics include program overviews, how-to articles, “Did You Know?” articles, and lifestyle blog articles.

Color-coding helps users understand what kind of content they’re reading, by building an association between a color and a subject. It gives users a clear mental map, and visually, it’s a more satisfying experience that helps strengthen News Corp’s brand.

Example of a Newscorp Article
Example of a Newscorp Article
Example of a Newscorp Article
Example of a Newscorp Article

In an area as important as employee benefits, user input is critical. Our approach to this enterprise web development project emphasized the importance of a clean, well-designed website to present information in a clear, scannable format.

Isadora Marlow-Morgan
Isadora Marlow Morgan
CEO Isadora Agency

International expansion

Our team’s work had such a powerful impact that NewsCorp asked Isadora Agency to create duplicate sites for other geographic locations-including the Asian Pacific region, Latin America, Europe, the Middle East, and Africa. The majority of these sites have launched and are now active. 

Newscorp Website Intro Page Design

8+ Year Collaboration 

A long-term partnership evolved from this initial project; Isadora Agency is proud to now provide ongoing services for News Corp. These services include health checks that cover CMS and plug-in updates, as well as full-site quality audits, performance optimization, and updates to News Corp’s annual benefits enrollment information. It is an ongoing collaboration that ensures a high-performing, ADA compliant site with quick load speeds and a high-rated user experience. News Corp has asked for multiple versions of this site over time, which speaks highly to its value and effectiveness for their brand.

People drawing schemes on the paper. Employee Site Survey statistics
A collage of different pages of Newscorp website

Annual Announcement Campaigns

Isadora Agency teamed up with News Corp for an annual benefits announcement campaign, providing printed booklets that speak to the unique array of benefits the company offers. These materials translate the technical language used to describe benefits into more digestible, resonant verbiage. This is part of an entire communications ecosystem our team built for News Corp that ultimately helps shape the perception of benefits, while illuminating their brand and creating strong connections with employees and audiences through greater trust and morale.

Booklets of Newscorp Design
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