The Honest Company partnered with Isadora Agency, a premier eCommerce web design agency, for facilitating the brand’s online sales of baby and beauty products. The new aesthetic is a blend of utility and minimalism. See how we incorporated innovative features and design elements that enhance all beauty and baby products.

Summary
E-commerce Web Design - The Honest Company
Article Name
E-commerce Web Design - The Honest Company
Description
The Honest Company partnered with Isadora Agency, a premier eCommerce web design agency, for facilitating the brand's online sales of baby and beauty products.
Publisher Name
Isadora Agency
Publisher Logo

Hilco Global

Another digital transformation, for the financial services industry. Hilco Global, a financial services company with 20+ subsidiary operating companies, excels at asset valuation and maximizing financial returns. Hilco Global partnered with us to organize and merge 11 different websites into a new cohesive and dynamic experience.

NCCER

Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.

Brookfield Residential

Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing digital product design to enhance the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display their beautiful communities.

Popcornopolis

Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.

The Honest Company

The Honest Company partnered with Isadora Agency, a premier eCommerce web design agency, for facilitating the brand's online sales of baby and beauty products. The new aesthetic is a blend of utility and minimalism. See how we incorporated innovative features and design elements that enhance all beauty and baby products.

TravelStore

Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele.

Texas State Technical College

Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.

LiveNation

The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.

Sunbit

In short, Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products and dashboard design. Therefore, the brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.

Upli

Could employers dramatically enhance employee financial wellness through a feature-rich mobile app design?  Discover how our agency's comprehensive design solved this Fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.

Kelley Blue Book

A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.

Razor USA

Razor is a leading personal transportation brand;  it brought scooters out of the attic and put them on sidewalks across America. When Razor needed to up their sales game, they approached us for eCommerce website design and development. We gave this iconic youth brand a hip upgrade that inspired a whole new audience to want to take Razor for a spin.

News Corp

  Webby Badge V2 News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as an enterprise web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way.

Barnum by Mass Mutual

Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors. As an experienced B2B website design agency our user experience team cracked the formula for uniting independent advisors under a single digital destination for financial and wealth management, increasing adoption and conversion nationwide.

UE by Logitech

We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.

Belkin Business

Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.

Palm Bay International

An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business through custom web development.

PowerSchool

PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.

Martinkovic Milford

A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation through a web redesign.

Virco

Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.

Report by Steve Madden

A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive ecommerce design targeted at female millennials.

Beast Academy

Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
Back

The Honest Company

The Honest Company partnered with Isadora Agency, a premier eCommerce web design agency, for facilitating the brand's online sales of baby and beauty products. The new aesthetic is a blend of utility and minimalism. See how we incorporated innovative features and design elements that enhance all beauty and baby products.

Overview

The Honest Company is a leader in the clean lifestyle movement. The brand creates a community for conscious consumers while seeking to disrupt multiple product categories. Honest is dedicated to creating safe and effective personal care, beauty, baby, and house items. The company’s mission is to inspire everyone to love living consciously. The company also wanted to streamline its diaper subscription service to make it easier for users to stay stocked on basic needs. After our research and discovery phase including interviews with a panel of busy young parents, we delivered an efficient and interactive experience that doesn’t skimp on fun. In short, this approach was extended to the beauty side of the brand to help parents feel and look just as good as their little ones.

Baby & Beauty

Services

Concept, Analytics, Conversion Funnel, User Testing, Stakeholder Interviews, Customer Journey, UX / UI, Ecommerce Web Design, Responsive, Interactive Prototypes

UI DESIGN

The Honest Company, founded by Jessica Alba, is dedicated to clean ingredients. Above all, it was crucial that the site reflected these core values with a personal touch. In the eCommerce web design, we paired large and bold headers with soft script. In addition, we mixed stylish and simple product photos from Jessica’s own day-in-the-life videos and illustration-embellished baby shots. 

OurStory_Honest_700x510 Baby_Honest_2374x2374
SiteAssets_Honest_1600x1189

GLOBAL STYLES

We introduced playful illustrations for discovery, nature, and kid-friendly textures. We also diversified The Honest Company’s color palette during the design phase. The new color palette mixes baby pastels and cosmetics inspired earth tones, tying together two core pillars of the brand.

ColorPalette_Honest_450x270 DecorativeImage_Honest_595x577
Typography_Honest_1049x984
DiaperIcons_Honest_450x288 ImageModule_Honest_1400x684

BEAUTY

Most importantly, high-end and high-quality ingredients make up the products. The line contains home cleaning supplies, baby products, and beauty. We use bold pops of color on a neutral canvas in the design. In addition, we show real faces with user-generated content alongside Jessica Alba’s personal stamps of approval. As a result, users explore the products while feeling good about them.

BEAUTY

Most importantly, high-end and high-quality ingredients make up the products. The line contains home cleaning supplies, baby products, and beauty. We use bold pops of color on a neutral canvas in the design. In addition, we show real faces with user-generated content alongside Jessica Alba’s personal stamps of approval. As a result, users explore the products while feeling good about them.

BeautyHomepage_Honest_800x2900 BeautyHomepage_Honest_800x2900

BABY

We know that modern parents are always on the go so it was important to provide a site with easy navigation. In addition, the new experienced needed to quickly guide users to facts while providing important product details. Providing the option to subscribe and get products sent right to their door was also important.

BABY

We know that modern parents are always on the go so it was important to provide a site with easy navigation. In addition, the new experienced needed to quickly guide users to facts while providing important product details. Providing the option to subscribe and get products sent right to their door was also important.

BabyPage_Honest_800x4475 BabyPage_Honest_800x4475

USER-GENERATED CONTENT

Honest Beauty products aren’t only good enough for Jessica Alba, but everyone. Meaning the eCommerce web design had to feature real people and show off their new glows. Each user-generated portrait is paired with a cross-link to the actual product. In conclusion, providing powerful social proof lead to increased sales.

BeautyAnimation_Honest_1404x1008

MOBILE EXPERIENCE

For instance, we knew a large number of Honest’s customers research the brand from their phones while shopping in stores. Because of this, we made sure the mobile site was efficient! As a result, the “fast flow” tailored specifically to mobile users made ordering diaper bundles quick and easy.

MobileBeauty_Honest_338x771
MobileBaby_Honest_338x771
See more
Popcornopolis Giving New Life to a
Flavorful Brand
TravelStore Putting Dream
Destinations in Reach