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Kelley Blue Book

Kelley Blue Book approached our digital agency for UI/UX design and a modern look and feel across various websites. Numerous web products had been gradually pieced together over decades and lacked consistency. This popular car valuation brand also required a focus on conversion. As a result, our team designed a UX design system for speed and scalability!

Overview

Kelley Blue Book has been a household name since 1918. Firstly, a full-scale digital transformation was vital to continue attracting its customers and younger audiences, requiring a modern experience for accessing auto data. Most importantly, we needed to create a fresh new experience that specifically targeted a generation of savvy, online car shoppers while remaining approachable to legacy users. Therefore, our team created a UX design system working from the bottom up. We included the most granular of design elements, including typography, icons, illustration, and components. Also, full web pages that went through rigorous user experience testing. We provided KBB with a centralized and adaptable UX design system that facilitates the efficient creation of various new digital web products.

Kelley Blue Book

SERVICES

UX Design System / UI /UX / Components / Web Design / Illustration / Character Illustration / Iconography / Usage Guidelines / Animation Samples

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SCALABILITY

Firstly, the UX design system unifies a company’s assets, saves time on development, and increases profits. Secondly, it serves as a framework for scalability and a toolkit. Therefore it helps designers and engineers create more efficiently across multiple platforms.

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“The Isadora team brings empathy to human-computer interaction. Above all, the heart and soul their team puts in differentiates them from other providers. I’d recommend them to any organization.”

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Chris Choi User Experience Manager

ILLUSTRATIONS & COLOR

As a result, the minimal color palette creates a well-branded look for KBB. High contrast content container colors help frame elements for task-oriented users. Similarly, shades of blue allow designers to separate information and add visual interest without distracting from the look of the page. Therefore, the secondary palette of gold and light blue creates clear CTA’s while accent colors allow illustrations and data visualization to stand out.

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COMPONENTS

The UI elements were conceived to highlight KBB’s concepts of consistency and efficiency. For instance, simple shapes and minimal customization provide the perfect building blocks for enjoyable and easy-to-use pages. As a result, the repeatability of beautiful components is wonderful for bringing designers and developers together for quick collaboration.

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the website

To incite action from the start, we engineered a helpful, smooth journey, accompanied by attractive visuals and concise copy. Therefore, bringing users deeper into the site and closer to conversion.

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INNER PAGES

Most importantly, Kelley Blue Book’s target audience is smart and data-driven. As a result, we made it simple to balance readability with the promotion of sponsored content, news, and updates from throughout the website.

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MODULAR

As a result, a modular and typography-focused approach is used to appeal to the younger user base while respecting traditional calls to action. And interaction styles for the Kelley Blue Book brand are known and loved by a more mature demographic.

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VEHICLE DETAILS

Firstly, to create flow and readability, we consolidated details with dropdowns, functional links, and compact photo galleries. Secondly, users can now switch between different model years, and access specifications and features without scrolling.

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One of the most enjoyable and sophisticated design partners I have ever worked with. The KBB team is a long-time partner and together we continue to push the boundaries of cutting-edge digital infrastructures.

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Isadora Marlow Morgan President

MOBILE EXPERIENCE

We created a mobile grid that uses white space on the edge of the grid to maintain breathing room. And while comfortably molding advertising and content into smaller, more digestible components. Emphasis on a mobile experience using strong typography and containers helps quickly distinguish sections of a page. In addition, it also clearly separates different components’ stories from each other. Therefore, creating the same look and feel for components utilized in mobile is imperative to provide mobile users the same seamless experience they see on desktop

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