News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, New York Post, Investors Business Daily, and Storyful. When the company needed help, it turned to us for enterprise web development.

Summary
News Corp's Benefits & Best Web Design Company - Isadora Agency
Article Name
News Corp's Benefits & Best Web Design Company - Isadora Agency
Description
Web design company hired by News Corp to categorize benefits into groups clear to employees from a wide range of demographics, based on stages of life.
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Isadora Agency
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News Corp

News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, New York Post, Investors Business Daily, and Storyful. When the company needed help, it turned to us for enterprise web development.

Overview

News Corp wanted to change employee views on benefits but faced a big challenge: merging benefits for very different brands into one experience. It needed a multi-channel approach to reach everyone. Above all, the solution would need to transform an uninspiring website into one with a modern vibe that builds employee awareness and adds efficiency.

 

News Corp

awards

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Services

Strategy, Web Audit, UX/UI, Web Design & Development, Motion Graphics, CMS Integration

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Approach

Our enterprise web development team brought a fresh perspective. They began with qualitative and quantitative research to identify user groups wants and needs. Because most employees logged in only during open enrollment, it quickly became clear that they found it difficult to find even basic information. The team followed up later with an employee survey to help identify additional user concerns.

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Above all, compliments on News Corp’s benefits site! Certainly, the most visually appealing and comprehensive benefit site our team has encountered.

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Inspiration

The company’s mission is to deliver value to customers and shareholders with premium products and services that inform and inspire. Since News Corp recognizes the importance of its employees to the firm’s success, personalized service and access to the right information were important.

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Innovative benefits provider

For instance, a modular card structure was used to allow the site to scale. In addition, curves show programs as fluid offerings. Therefore, our enterprise web development team worked with them to divide benefits into groups. In short, the groups had to be clear to employees in a wide range of demographics, based on stages of life. As a result, we put more eyes on great programs. In conclusion, we helped the staff get optimal work life balance!

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A fresh perspective

We started by reorganizing the information into user-friendly groupings based on interests like lifestyle, and physical, mental, and financial health. Next, we used curves to represent the flow of an employee’s life and encourage users to explore. Modular cards allow for scalability and present complex benefits information in small, easily digestible snippets.

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Interactive Plan Rate Calculator

To help employees select the programs best suited to their needs, we designed a rate plan calculator. Viewers can use it to compare benefits and check costs.

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Above all, the site is attractive and easy to navigate! Most importantly, it’s not something we always see with benefits information.

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Results

In an area as important as employee benefits, user input is critical. Our approach to this enterprise web development project emphasized the importance of a clean, well-designed website to present information in a clear, scannable format.

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