In short, News Corp required enterprise web development to create a first-of-its-kind benefits hub that shows benefits for each stage of an employee’s life. As a result, our specialists created a digital transformational and user experience that makes benefits fun and easy to engage with.
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In short, News Corp required enterprise web development to create a first-of-its-kind benefits hub that shows benefits for each stage of an employee's life. As a result, our specialists created a digital transformational and user experience that makes benefits fun and easy to engage with.
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Most importantly, News Corp wanted to change employee views on benefits. However, the challenge was to merge benefits for Dow Jones, Harper Collins, Wall Street Journal, News America Marketing, and Storyful into one experience. Above all, it would shape something bland, into a modern vibe that adds awareness and efficiencies.
In addition, to working with News Corp, our web design company crafted a personal multi channel strategy. To clarify, it needed to allow staff to explore and digest vital benefits. Meanwhile, putting eyes on unpopular benefits. Therefore, the result is an easy and enjoyable experience that adds value.
Strategy, Web Audit, UX/ UI, Web Design & Development, Motion Graphics, CMS Integration,
Firstly, our web design company did qualitative and quantitative research. In short, to see what key user groups are looking for. However, it was clear that users found it hard to find the basics. For example, they were unaware of many programs. In addition, users mostly logged on to opt-in during open enrollment.
Above all, compliments on News Corp’s benefits site! Certainly, the most visually appealing and comprehensive benefit site our team has encountered.
Certainly, due to overlap and exclusive benefits for each business unit, the new website had to offer a personalized experience. Therefore, asking users to self-identify with a company and a program of interest. As a result, they only view benefits info relevant to them.
For instance, a modular card structure was used to allow the site to scale. In addition, curves show programs as fluid offerings. Therefore, our enterprise web development team worked with them to divide benefits into groups. In short, the groups had to be clear to employees in a wide range of demographics, based on stages of life. As a result, we put more eyes on great programs. In conclusion, we helped the staff get optimal work life balance!
Above all, the world of benefits is dull and confusing. Therefore, it was hard to find the info you are looking for. As a result, we wanted to change that! Therefore, we helped set News Corp far apart from the pack! In other words, by creating a new web product. In short, users visually and functionally, see that News Corp is taking a fresh approach for the employees.
To clarify, employees may also quickly calculate the cost of benefits based on salary and plan of choice. Meanwhile, the new feature allows users to compare plan rates at a glance. Therefore, it also lets you see your deductible for each medical provider and your true contribution.
Above all, the site is attractive and easy to navigate! Most importantly, it’s not something we always see with benefits information.
In conclusion, the new modular layout gives fresh bite sized content! Meanwhile, enabling at-a-glance consumption of many benefits programs and resources with ease. For instance, employees have access to more and are enticed to engage beyond the annual open enrollment. As a result, the experience has been so successful it is being launched internationally!