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Outward Hound has cultivated a loyal customer following for pet lovers everywhere. Learn how our specialists employed advanced conversion tactics for the brand's robust new eCommerce solution.
Since Outward Hound serves customers who love to spoil their furry friends, we crafted a user flow both that is both easy and enjoyable. A feature-rich and super-compact cart page allows users to calculate shipping, apply promo codes, and easily add products to a wish list. Customers reach a single-page checkout in just two clicks from the homepage.
Wanted to thank your team for the incredible work, patience and understanding for the website you handcrafted
The Outward Hound Pawsonality Quiz lets each user tailor the website experience to fit their own canine companion. We also concepted an interactive smart search that provides a curated list of products based on your dog’s size, age and personality traits.
The user experience inspires users to discover the possibilities. Non-traditional layouts, crisp close-ups and floating product collections all emphasize the award-winning products that keep life with your dog healthier and happier.
Energy rich photography and custom videos of dogs playing with actual products eliminate uncertainty and connect with customers on a deeper level. This facilitates an emotional attachment to the brand and drives repeat purchase.
Big box retailers looking to buy in bulk have access to a special behind-the-scenes area of the website to find tiered pricing based on quantity. Super fans can now purchase branded gift cards for friends and family.
Every touch point on the website, from the smart search on the home page to the over sized products on the product page, was designed to engage and drive conversion. This new marketing tool has given Outward Hound a better way to communicate customer value and positions the brand for enormous growth.
The new web product has also made it a breeze to capture e-mail subscribers. This in turn drives more traffic to the website, supplements content marketing and drives online purchases.
Outward Hound’s core audience is active and enjoys spending time outdoors. So the new web product was developed to be responsive and we spent extra time on the mobile experience to better serve customers on the go. We made it easier for customers to get what they want as products are boldly showcased prominently.