Gartner
Gartner is the world’s leading research and advisory company, providing essential market data and insights for industry leaders. Learn how content organization, strategic thinking, and a new UX design system for GDM's customer portal turned a brand's information expertise into an industry-leading software resource.
Razor USA
We gave an iconic youth brand a hip lifestyle upgrade that inspired a whole new audience to want to take Razor's products for a spin.
News Corp
A first of its kind benefits hub that highlights benefits for each stage of an employee's life. See how our web design company created a transformational experience that makes benefits tailored and easily consumable.
Barnum by Mass Mutual
Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors. Our user experience team cracked the formula for uniting independent advisors under a single digital destination for financial and wealth management, increasing adoption and conversion nationwide.
UE by Logitech
We’re all made to love music. See how our agency partnered with Ultimate Ears to create a rich and interactive experience, you can almost touch it.
The Marvin Group
We built an integrated digital experience and crafted an aviation website design that streamlines the navigation, showcases product innovation, and reaffirms a commitment to long-term customer satisfaction.
Belkin Business
Guiding the way partners and staff perceive and engage with the brand by aligning business and consumer verticals, highlighting differentiators and reclaiming leadership.
Palm Bay International
An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.
PowerSchool
PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.
Martinkovic Milford
A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation.
Virco
Since 1950 Virco has supplied quality furniture for America's K-12 schools. Discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment.
Report by Steve Madden
A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.
Beast Academy
Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
Outward Hound
Outward Hound has cultivated a loyal customer following for pet lovers everywhere. Learn how our specialists employed advanced conversion tactics for the brand's robust new eCommerce solution.
Overview
Outward Hound designs and manufactures award-winning dog toys and gear so people can enjoy fun, healthy, memorable moments with man’s best friend. The key challenge for these product design experts was twofold. First, with a growing product portfolio, customers were still learning about the brand for the first time. Secondly, interested consumers were often uncertain about what products were best suited for their unique companion. By crafting an eCommerce experience that responds to user input, we made sure customers would be able explore all of Outward Hound’s innovative products up close and tailor searches to their dogs’ unique personality.
Concept, UX/UI, Conversion Funnel, Web Design & Development, Magento eCommerce, CMS Workflows
increased conversion
80%Wanted to thank your team for the incredible work, patience and understanding for the website you handcrafted
Approach
Since Outward Hound serves customers who love to spoil their furry friends, we crafted a user flow both that is both easy and enjoyable. A feature-rich and super-compact cart page allows users to calculate shipping, apply promo codes, and easily add products to a wish list. Customers reach a single-page checkout in just two clicks from the homepage.
Design Thinking
The Outward Hound Pawsonality Quiz lets each user tailor the website experience to fit their own canine companion. We also concepted an interactive smart search that provides a curated list of products based on your dog’s size, age and personality traits.
Improving the lives of pet parents
The user experience inspires users to discover the possibilities. Non-traditional layouts, crisp close-ups and floating product collections all emphasize the award-winning products that keep life with your dog healthier and happier.
Tugging at your heartstrings
Energy rich photography and custom videos of dogs playing with actual products eliminate uncertainty and connect with customers on a deeper level. This facilitates an emotional attachment to the brand and drives repeat purchase.
Customers & retailers in harmony
Big box retailers looking to buy in bulk have access to a special behind-the-scenes area of the website to find tiered pricing based on quantity. Super fans can now purchase branded gift cards for friends and family.
Personalized shopping
Every touch point on the website, from the smart search on the home page to the over sized products on the product page, was designed to engage and drive conversion. This new marketing tool has given Outward Hound a better way to communicate customer value and positions the brand for enormous growth.
The new web product has also made it a breeze to capture e-mail subscribers. This in turn drives more traffic to the website, supplements content marketing and drives online purchases.
Mobile Focused
Outward Hound’s core audience is active and enjoys spending time outdoors. So the new web product was developed to be responsive and we spent extra time on the mobile experience to better serve customers on the go. We made it easier for customers to get what they want as products are boldly showcased prominently.
