Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products. The brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.

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Back

Sunbit

Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products. The brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.

Overview

The fintech brand reduces the stress involved at the register by providing fast, fair, and transparent installment financing solutions to people across the credit spectrum. The executive team approached Isadora Agency with an RFP that included a diverse range of new requests including customer portal design, mobile app UI design, and developing a quality lead generating marketing website, all from scratch. After our detailed discovery, separate design teams worked on the customer portal and mobile app UI simultaneously. Mobile-first design was also a priority as both customers and dealers would mostly access via mobile phone or tablets. The B2B dealers were the primary target audience, while their budget-conscious customers served as the secondary target audience.

Sunbit

Services

Discovery / Concept / UX/UI / Mobile app UI Design, Mobile First Design / Web Design, Web Development, CMS Integration / Lead Generation Web Product / Iconography

Strategy

We created user flows and customer journeys to ensure we understood every touch point a customer could make. Powerful and new key features in the customer portal were the dashboard with clear menu options, organized and easy to use. In addition, we eliminated various cluttered sections and redesigned a clean, organized, and minimalist experience showcasing only the pertinent information a customer wants to know. Important information such as historical data, credit card purchases, and remaining credit availability are easily accessible for quick customer comprehension.

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DISTINCTIVE VISUAL DESIGN

As with all our enterprise web products, every detail was considered and designed from scratch. That includes the design details, the bold color palette with blue and gold accents, and the new iconography set efficiently representing services provided and Sunbit’s various industries.

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MOBILE APP UI DESIGN

Efficiency was the overarching mobile strategy our team executed for the registration, login, and account dashboard areas. The select mobile mockups are just a handful of the numerous new screens our team designed in order to create an effortless and enjoyable customer experience. All UI elements were conceived and organized to highlight Sunbit’s superior modern technology and financial efficiency.

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MARKETING WEBSITE

To drive high-quality lead generation and conversion, we developed a fun and animated experience that really helped bring the web product to life. As a user scrolls down, intelligently placed CTA’s drive you to precise microforms that get sent automatically to the correct sales rep via quick and easy submissions.

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INNER PAGES

Highlighting the reach of retail partners around the country, bite-sized statistics and testimonials deepen user interest so that potential B2B partners are encouraged to learn more.

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