With a robust and powerful eCommerce solution in mind, we created user journey maps that were engaging, while ultimately driving conversion and purchase. Refinement of categories and product type was an area we paid special attention to. Big and bold options for refinement were placed at the top of the page so that users could immediately engage and find products effortlessly. Users are now able to sort and refine based on collection, style, size and price, all within seconds. A non-traditional layout was used for the product gallery page in combination with large, crisp product photography to showcase quality and entice users. Product pages showcase only the pertinent information and product angles to allow for a minimalist design aesthetic.