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PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.
Since 1950 Virco has supplied quality furniture for America's K-12 schools. Discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment.
A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.
Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
Outward Hound has cultivated a loyal customer following for pet lovers everywhere. Learn how our specialists employed advanced conversion tactics for the brand's robust new eCommerce solution.
We began with a comprehensive web audit to determine what improvements would drive the greatest performance. Stakeholder interviews with cross functional departments including the CEO was an integral part of our discovery process. In addition we included a competitor review and evaluated factors such as key services and point of difference of top competitors in the industry. We created user personas to identify and detail the important nuances of primary and secondary user groups for the new web product. Our robust audit establishes a powerful foundation prior to even starting the new web product and facilitates the creation of a super effective marketing tool for PowerSchool.
Brand Strategy, Concept, UX/UI, Web Design & Development, CMS Integration, Analytics & Optimization
Interactive features were incorporated to allow PowerSchool’s five distinct audiences to personalize their user experience. By driving each group to more relevant content we were able to directly address specific questions, pain points and user goals through their unique lens.
With comprehensive coverage in all areas of education, we made certain to communicate products as complimentary solutions that provide educators with a full service ecosystem rather than focusing on invidivual products.
We have the ability to drive lead generation in a variety of ways. Including the use of micro conversion forms, case study downloads and strategically placed calls to action. Strong messaging and engaging titles also encourage a user to read more and move further along conversion funnels.
As the largest community in K12 education technology with over 100 million users and 6600 school districts, it was essential to utilize brand equity through a robust community area serving social credibility and member engagement.
With a wealth of knowledge and content resources available, we took full advantage of PowerSchool’s vast library of content. Users now have access to a variety of thought leadership content. In addition, the inclusive community page joins PowerSchool users from all over the world, while advanced search capability allows visitors to find resources quickly.
We also took the time to optimize the mobile and tablet view to ensure users are consuming the best experience possible when on the go. The PowerSchool website is now updated on a continuous basis with new informative white papers, eBooks, and case studies highlighting customer success.