Barnum by Mass Mutual

Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors. We cracked the formula for uniting independent advisors under a single digital destination for financial and wealth management, increasing adoption and conversion nationwide.

Razor USA

We gave an iconic youth brand a hip lifestyle upgrade that inspired a whole new audience to want to take Razor's products for a spin.

News Corp

A first of its kind benefits hub that highlights benefits for each stage of an employee's life. See how we created a transformational experience that makes benefits tailored and easily consumable.

Martinkovic Milford

A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation.

UE by Logitech

We’re all made to love music. See how we partnered with Ultimate Ears to create a rich and interactive experience, you can almost touch it.

PowerSchool

PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.

Virco

Since 1950 Virco has supplied quality furniture for America's K-12 schools. Discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment.

Report by Steve Madden

A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.

Beast Academy

Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.

Outward Hound

Outward Hound has cultivated a loyal customer following for pet lovers everywhere. Learn how our specialists employed advanced conversion tactics for the brand's robust new eCommerce solution.

Back

Razor USA

We gave an iconic youth brand a hip lifestyle upgrade that inspired a whole new audience to want to take Razor's products for a spin.

Overview

Razor is the groundbreaking personal transportation brand that brought scooters out of grandma’s basement and onto the sidewalks and surfaces of every kid-friendly neighborhood in America. Yet, with so many competitors now crowding the marketplace, Razor was finding it difficult to distinguish its value to consumers and keep them informed about its ever-expanding range of products and accessories. Furthermore, without full catalogue e-commerce capabilities to support direct sales, shoppers were finding little reason to visit the website, let alone to build the kind of brand loyalty that leads to repeat sales.

Razor USA
ID_CS_Razor_Video_thumb

Increased
Sales Performance

192%

They hit on everything we wanted, and I recommend them wholeheartedly.

razor support after
Danny Simon COO, Razor USA

Approach

Our eCommerce mobile first approach produced a sales platform that includes advanced shopping features that enable price and product comparisons, while direct sales support helps consumers complete purchases with greater confidence. A revamped, TV-like platform immerses fans in their favorite Razor riding styles, and user-generated videos add a layer of community to the visual and visceral aesthetic.

Market Research, UX/UI, Motion Graphics, Mobile First Web Design & Development, API Integration, eCommerce, CMS Configuration

ID_CS_Razor_Strategy01 ID_CS_Razor_Strategy02

Inspiration

Razor already enjoyed tons of brand recognition, but the brand’s online presence felt flat and disconnected. A fresh, colorful vibe and a focus on dynamic motion lent the brand’s official site some much-needed street cred. By developing functionality that enables visitors to explore each product in more detail, incorporating social-friendly features, and building a robust 3rd party retailer pricing tool, audiences can now discover exciting new ways to check out the hottest Razor products no matter where they choose to shop.

ID_CS_Razor_Inspiration01 ID_CS_Razor_Inspiration03
ID_CS_Razor_Inspiration02
ID_CS_Razor_Inspiration04 ID_CS_Razor_Inspiration05

Youthful design isn’t just child’s play

We upped the cool factor with a hip, colorful look that’s built to grab kids’ attention while assuring parents that Razor is a smart choice. Playful, hand-drawn style elements were incorporated, providing a cohesive visual experience that caters to a modern audience.

ID_CS_Razor_Website01

Razor TV

Newly-developed shopping features enable on-site price and product comparisons, while direct sales support helps consumers complete their purchases with greater confidence.

ID_CS_Razor_Website02

Razor Share

With the sudden surge of scooter rentals, it made sense for the most trusted brand in scooters to get in the game. We worked with Razor to launch the Razor Share website in record time, establishing a look that was in alignment with the Razor brand, but connected with a more mature audience.

ID CS Razor Website04

Razor TV

We revamped the brand’s video presence by developing Razor TV – a distinct, video hub designed to draw traffic away from YouTube and inspire users to spend their time on Razor.com. Curated playlists and category-based navigation help visitors quickly find videos they’ll love. Social sharing is a breeze with a interactive tool that encourages fans to upload their own videos, so they can share moves with their Razor-riding friends.

ID CS Razor Animation03

Increase awareness and enjoyment

The new bespoke e-commerce system enables Razor to take greater control over every aspect of its sales and marketing process. Product faq’s, step-by-step tutorials, and self-service support tools reduce the burden on customer service and increase awareness and enjoyment of all of Razor’s products. Since launch we have continued to enhance the experience through analytics reviews, a/b testing and website enhancements.

ID_CS_Razor_Mobile_01
ID_CS_Razor_Mobile_02
ID_CS_Razor_Mobile_03
PREVIOUS PROJECT Barnum by Mass Mutual NEXT PROJECT News Corp