Brookfield Residential
Leading home builder and land developer Brookfield Residential partnered with Isadora Agency for ongoing digital product design. Our team enhanced the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display the brand’s beautiful communities.
Popcornopolis
An eCommerce agency elevates Popcornopolis to bring high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in consumer packaged goods, the brand needed to keep up with increasing demand from devoted fans. Therefore, a modern, attractive eCommerce website design was key.
The Honest Company
The Honest Company partnered with Isadora Agency, a premier eCommerce web design agency, for facilitating the brand's online sales of baby and beauty products. The new aesthetic is a blend of utility and minimalism. See how we incorporated innovative features and design elements that enhance all beauty and baby products.
Texas State Technical College
Information architecture services were key to our work with Texas State Technical College (TSTC). Our team transformed a cluttered information clearinghouse into an effective student-focused marketing platform.
LiveNation
The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.
Sunbit
Sunbit is a financial technology brand that was looking for a web design company with deep expertise in web products and dashboard design. With a growing brand to consider, Sunbit partnered with Isadora Agency to develop modern new marketing tools and mobile apps.
Upli
Discover how our agency's comprehensive mobile app design solved a fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.
Kelley Blue Book
A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.
Gartner
Gartner is the world’s leading research and advisory company, providing essential market data and insights for industry leaders. Learn how content organization, strategic thinking, and a new UX design system for GDM's customer portal turned a brand's information expertise into an industry-leading software resource.
Razor USA
Ecommerce website development to drive online sales was the main goal. We gave an iconic youth brand a hip upgrade that inspired a whole new audience to want to take Razor for a spin.
News Corp
News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, New York Post, Investors Business Daily, and Storyful. When the media conglomerate required a web development company, it turned to Isadora Agency for enterprise-level expertise.
Barnum by Mass Mutual
Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors who needed a cohesive online brand. The challenge for our B2B website design agency: unite independent advisors under a single digital destination and increase adoption and conversion nationwide.
UE by Logitech
We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.
The Marvin Group
We built an integrated digital experience and crafted an aviation website design that streamlines the navigation, showcases product innovation, and reaffirms a commitment to long-term customer satisfaction.
Belkin Business
Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.
Palm Bay International
An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.
PowerSchool
PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.
Martinkovic Milford
A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation.
Virco
Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.
Report by Steve Madden
A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.
Beast Academy
Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
Gartner
Gartner is the world’s leading research and advisory company, providing essential market data and insights for industry leaders. Learn how content organization, strategic thinking, and a new UX design system for GDM's customer portal turned a brand's information expertise into an industry-leading software resource.
Overview
Gartner expanded its field of expertise by acquiring three successful, tech-focused brands. Capterra, Software Advice, and GetApp launched as Gartner Digital Markets (GDM). This marketing services brand focuses on helping technology companies connect with potential buyers to increase business reach. GDM turned to our digital agency to introduce the brand through an intuitive website product & design system. The new work created adheres to Gartner’s strict web guidelines, all while supporting vendors’ needs and customers’ goals as they move through the purchase funnel.
Design System, Conversion Funnel, Customer Journey, UX/UI, Web Design, Explainer Video, Portal Design
Approach
Our goal for designing the GDM website was to tell the brand’s story in a way that communicates clearly, instills trust, and increases product understanding. This includes clarification of the brand’s portfolio of products and the competitive benefits each product offers. By creating an intuitive design system for the customer portal, we transformed Gartner’s powerful suite of individual services into a seamlessly integrated marketplace for useful vendor information. This also enabled B2B customers to make more informed decisions while raising Gartner’s profile as an indispensable partner to software businesses.
Inspiration
Gartner Digital Markets is focused on delivering valuable tools and services to vendor partners. Our team took a detailed look at what motivates vendors to explore and engage with a website experience. After defining key personas and creating an efficient conversion funnel, we moved ahead with a new design system for GDM’s portal. This organized design system empowers GDM to design at scale. It also serves as a living brand style guide that dictates how every element—colors, typography, grids, forms, and more—should look, interact, and respond to user input.
Story-driven page layout
Our team of brand copywriters created informative navigational titles and up-front messaging. This helps rapidly guide visitors toward the content most relevant to their individual needs. We also crafted a story-driven page layout designed to maximize engagement while minimizing clicks.
Benefits, not products
Describing in detail the features of each GDM product was too uninspiring. Instead, we chose to communicate the numerous benefits customers would enjoy by partnering with GDM. Using a story-driven approach, as opposed to presenting a long list of specific features, maximizes engagement and increases conversion.
Data-driven insights
By partnering with GDM, vendors gain access to powerful analytics that shed light on new and potential customers. Our web designers created a new login-protected portal where vendors have access to valuable insights, like competitive benchmarking, statistics, testimonials, and untapped market segments.
Complexity simplified with video
Our animators also produced an animated explainer video that illustrates how GDM helps software companies connect with in-market buyers. The new video helps educate, nurture and ultimately convert high quality leads into customers. This visual showpiece was created to be shared on the website. It’s also used across the brand’s social media platforms, further extending the company’s reach and influence in the software industry.
Optimized for conversion
Micro-conversion forms and prominent calls-to-action drive higher-quality leads. These forms also increase the ROI that vendors achieve when partnering with Gartner Digital Markets.
