SIAA: The Agent Alliance

Capturing audiences through powerful SEM and highly tailored marketing campaigns. Isadora Agency’s partnership with SIAA empowered this insurance agency alliance to reach new members and strategically stand out.

Tilton School

An empowering, exploratory learning environment brought to life online. Isadora Agency partnered with New Hampshire-based Tilton School to build the student community with a fresh, dynamic digital viewbook.

Popcornopolis

Ecommerce website design for Popcornopolis brings high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in the CPG space, Popcornopolis needed its eCommerce website to keep up with increasing demand from devoted fans for tasty gourmet snacks, gift sets, and holiday assortments.

Brookfield Residential

Homebuilder Brookfield Residential teamed up with Isadora Agency for extensive UX and digital product design to boost engagement and lead generation. New features and tools were created to showcase Brookfield’s stunning communities more effectively. As a result, user interactions grew significantly, generating thousands of contact form submissions.

NCCER

Isadora Agency recently worked with the National Center for Construction Education and Research (NCCER). An educational nonprofit dedicated to craft professionals’ career development; NCCER needed to transform their brand. We achieved that goal by creating a powerful website design and visual identity to match.

Kelley Blue Book

A household name since 1918, Kelley Blue Book, needed to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.

Upli

Could employers dramatically enhance employee financial wellness through a feature-rich mobile app design? Discover how our agency's comprehensive design solved this Fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.

Razor USA

Razor is a leading personal transportation brand; it brought scooters out of the attic and put them on sidewalks across America. When Razor needed to up their sales game, they approached us for eCommerce website design and development. We gave this iconic youth brand a hip upgrade that inspired a whole new audience to want to take Razor for a spin.

News Corp

News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, and the New York Post. Isadora Agency’s expertise as a web development company allowed our team to build News Corp an internal benefits website that changed their employees’ views on benefits in a creative, refreshing way.

The Honest Company

The Honest Company partnered with Isadora Agency to enhance its subscription program. Providing parents with clear options and ease of use created an accommodating, values-friendly experience that improved this brand’s customer engagement and retention.

Sunbit

In short, Sunbit is a financial technology brand that required a web design company with deep expertise in creating various web products and dashboard design. Therefore, the brand’s growth gave our teams an opportunity to revitalize and create all-new modern marketing and mobile app tools.

TravelStore

Isadora Agency, a custom web design agency partnered with TravelStore, one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele.

California HVIP

The Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project (HVIP) is an important California initiative. Isadora Agency partnered with HVIP for a comprehensive digital transformation. The scope included a website redesign and new content strategy, to boost user engagement and effectively deliver critical program information.

Belkin Business

Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.

Palm Bay International

An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.

LiveNation

The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.

Virco

Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.

Barnum by Mass Mutual

Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors. As an experienced B2B website design agency our user experience team cracked the formula for uniting independent advisors under a single digital destination for financial and wealth management, increasing adoption and conversion nationwide.

UE by Logitech

We’re all made to love music. Professional website design agency, Isadora Agency partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.

PowerSchool

PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.

Beast Academy

Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.

Hilco Global

Hilco Global, a financial services company with numerous subsidiary operating companies, excels at asset valuation and maximizing returns. Isadora Agency led Hilco Global through an extensive digital transformation, resulting in a new, refined website and dynamic brand presence.

Honest Company

Texas State Technical College

Information architecture services were one of the numerous service categories our agency focused on for Texas State Technical College (TSTC). Above all this was to help Texas meet the high-tech challenges of today’s global economy. Learn how our team took an informational clearinghouse and transformed it into an effective student-focused marketing platform.

Martinkovic Milford

A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation.

Report by Steve Madden

A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.

Gartner

Gartner is the world’s leading research and advisory company, providing essential market data and insights for industry leaders. Learn how content organization, strategic thinking, and a new UX design system for GDM's customer portal turned a brand's information expertise into an industry-leading software resource.

Overview

Gartner expanded its field of expertise by acquiring three successful, tech-focused brands. Capterra, Software Advice, and GetApp launched as Gartner Digital Markets (GDM). This marketing services brand focuses on helping technology companies connect with potential buyers to increase business reach. GDM turned to our digital agency to introduce the brand through an intuitive website product & design system. The new work created adheres to Gartner’s strict web guidelines, all while supporting vendors’ needs and customers’ goals as they move through the purchase funnel.

Services

Design System, Conversion Funnel, Customer Journey, UX/UI, Web Design, Explainer Video, Portal Product Design

Approach

Our goal for designing the GDM website was to tell the brand’s story in a way that communicates clearly, instills trust, and increases product understanding. This includes clarification of the brand’s portfolio of products and the competitive benefits each product offers. By creating an intuitive design system for the customer portal, we transformed Gartner’s powerful suite of individual services into a seamlessly integrated marketplace for useful vendor information. This also enabled B2B customers to make more informed decisions while raising Gartner’s profile as an indispensable partner to software businesses.

Inspiration

Gartner Digital Markets is focused on delivering valuable tools and services to vendor partners. Our team took a detailed look at what motivates vendors to explore and engage with a website experience. After defining key personas and creating an efficient conversion funnel, we moved ahead with a new design system for GDM’s portal. This organized design system empowers GDM to design at scale. It also serves as a living brand style guide that dictates how every element—colors, typography, grids, forms, and more—should look, interact, and respond to user input.

Story-driven page layout

Our team of brand copywriters created informative navigational titles and up-front messaging. This helps rapidly guide visitors toward the content most relevant to their individual needs. We also crafted a story-driven page layout designed to maximize engagement while minimizing clicks.

Benefits, not products

Describing in detail the features of each GDM product was too uninspiring. Instead, we chose to communicate the numerous benefits customers would enjoy by partnering with GDM. Using a story-driven approach, as opposed to presenting a long list of specific features, maximizes engagement and increases conversion.

Data-driven insights

By partnering with GDM, vendors gain access to powerful analytics that shed light on new and potential customers. Our web designers created a new login-protected portal where vendors have access to valuable insights, like competitive benchmarking, statistics, testimonials, and untapped market segments.

Complexity simplified with video

Our animators also produced an animated explainer video that illustrates how GDM helps software companies connect with in-market buyers. The new video helps educate, nurture and ultimately convert high quality leads into customers. This visual showpiece was created to be shared on the website. It’s also used across the brand’s social media platforms, further extending the company’s reach and influence in the software industry.

Play

Optimized for conversion

Micro-conversion forms and prominent calls-to-action drive higher-quality leads. These forms also increase the ROI that vendors achieve when partnering with Gartner Digital Markets.