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Virco

Since 1950 Virco has supplied quality furniture for America's K-12 schools. Discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment.

Overview

Virco is an industry giant. In the furniture industry, Virco has invented some of the most iconic chairs ever created for the classroom. If you went to school in America, you’ve likely used the brand’s durable chairs and desks. School districts across the country depend on Virco everyday to supply them with custom solutions for classrooms. Virco’s management came to our agency with the goal of leading the industry with a world-class digital infrastructure.

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Product Configurations

100,000

We have done multiple projects with Isadora and we value the rapid response, and the on-time and on-budget deliveries.

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James Johnson SVP, Chief Marketing Officer, Virco

Approach

Our digital agency developed advanced custom product management features within the CMS to make managing products and configurations easy. We started by implementing clearly defined, well organized data fields. We also configured smart search results that expedite data entry. Easy drag and drop functionality and quick tools help ensure the intelligent management of a vast product library. The back-end workflows are intuitive, saving Virco time and money.

Concept, UX/UI, Motion Graphics, Web Design & Development, ERP Integration, Drupal CMS

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American Innovation

Enjoy a feast of product color, finishes and choice unmatched in the industry. With various product configurations available, clients are now able to view and refine from a tremendous variety. While pushing user interaction through the roof, it’s now easier to visualize and build a lively classroom.

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Sales-driven resources

We worked with Virco on a wide breadth of valuable content to give visitors convenience when looking for resources. From project planning to healthy movement or detailed rich case studies, the new user experience intuitively guides professionals to a wealth of knowledge from Virco’s resources.

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Iconic American quality

You’ll find our team’s touches of innovation throughout every page. Smart interactivity highlights key brand attributes, engaging users and raising awareness for this iconic American brand.

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Re-discovering a market leader

The new web product is a robust platform. Through our agency’s collaboration, B2B clients all over the country are re-discovering the brand and learning more about why Virco has remained the industry leader for over sixty years.

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Operational excellence

Virco has thousands of products and over 100,000 product configuration options! The products come in a wide range of finish options, materials and colors in multiple combinations, all which needed to be easily organized and managed by administrators. The robust product and content management tool we structured is reliable and flexible. Even today, Virco continues to expand the online catalogue post-launch to continue giving clients unparalleled variety.

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Thrilled we could assist our partners and leading American manufacturer with this stunning transformation.

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Alex Mathias VP Client Services, Isadora Agency

Helping a market leader evolve

The new business grade web product is a harmony of configurable product-rich variety, solutions and valuable resources. Through our strategic collaboration, Virco’s new web product sits powerfully aligned with its industry leadership position. Since launch the web product has been so successful it has doubled in size and we are actively working on a new Virco site for consumers.

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